As a business professional, the concept and value of testimonials should not be something new. For many years we have seen them on everything from billboards and magazine advertisements to packaging and television commercials. But when it comes to incorporating these valuable little nuggets into an online marketing strategy they seem to have slipped the […]
Read MoreThe Importance of Online Reviews: The Secret to Google SEO Success
16Mar
It should come as no surprise that client reviews are crucial to building your credibility with prospective clients and consumers. Let’s not forget that they also are a major help in converting those prospects into paying customers. These first-person accounts speak volumes as to the quality and value of your products and/or services. For over […]
Read MoreHow to Maximize ROI With Online Reviews: A Quick Start Guide
16Mar
Working with tight marketing budgets is not a new trend: it is something that business professionals have been dealing with forever. No matter if you have an endless marketing budget or a tight marketing budget, ROI is something that must be consistently monitored based on key performance indicators (KPIs). One of the tricks of the […]
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