How can you use Instagram for business? How can you gain more revenue through Instagram’s many features? How can you improve your social media marketing efforts with this trendy and image-friendly platform? In this article, we’re going to explore the most effective tools Instagram has to offer marketers in their efforts for brand awareness.
The online marketing industry is now taking Instagram seriously as a marketing platform. Sure, the steady stream of selfies and how-to videos populate people’s news streams, but companies are now able to reach customers both new and old with this platform. It’s an innovative tool that allows brands to position themselves in the most viewable and presentable light.
Instagram has proven to attract a younger demographic of user and as such, marketers need to take a different approach. Here are the most effective ways that people have been able to utilize Instagram into a lean, mean, marketing machine!
1. Stories
One of the most recent and more significant advances of Instagram recently has been Instagram Stories. It seems like a majority of social media platforms is utilizing this concept, but Instagram is really making it shine with its pre-existing editing tools. Stories will present your brand and temporary content on the top of viewers’ feed for 24 hours. It’s a great way to stay in the spotlight while sharing timely information.
2. Live Events
Another major upgrade is Instagram Live. Now you can reach out to your audience in the moment with live broadcasts. It’s a helpful tool when you are trying to stay in touch on a regular basis, promote a live event, product unveiling, or simply want to say hello! Instagram will let your followers know that your company is going live, so you will not be speaking to an empty room.
3. Tagging
Just like Facebook and Twitter, Instagram’s tagging tool can pack a punch. Whether you are trying to get the attention of a big brand or you are communicating with a customer, this method of reaching out still remains one of the most useful tools in social media marketing.
4. Product Showcase and Demonstrations
Instagram is all about the visuals. If you have a product or service you want to show off, this is the place for it! Restaurants have found huge followings by showing off their dishes and inviting patrons to do the same. Clothing stores cans how off their new inventory by taking a snapshot! The possibilities are endless with social media marketing.
5. Albums
Instagram’s new album feature allows marketers to share a group of relevant images in one post via albums. You can show a collection of shots from your store, a group of related products and much more.
Instagram isn’t going anywhere anytime soon. As you can see, there are plenty of new features for marketers to take advantage of so they can connect with new customers. If you aren’t on Instagram yet, you are missing out on an active and engaging audience!
