Who’s that knocking on your door? It’s your clients’ year-end reviews! And they all have stacks of data that need to be pulled, organized, cleaned, analyzed, and presented in a clear, concise, and accessible way.
That’s…a considerable amount of work for you and your team, especially if you’re allergic to spreadsheets. This is where we can start taking advantage of the hundreds of AI tools on the market, ready to make this process simpler for you.
Reporting is the perfect example of what makes AI great: It takes a time-intensive task, like data pulling and preparing, and what would have taken you hours gets done in minutes. With AI reporting tools, you can spend more time on big-picture strategy and crafting data into a story about your clients’ performance that’s much easier for them to process.
But what AI software will be the most useful for your reporting purposes? Here are our picks:
Databox is known for being a flexible, customizable platform for building reports. Users can easily create dashboards that pull data from 120+ integrations, visualized in a catalog of formats from line graphs to bubble charts to funnels.
This reporting software lets you add customized metrics for data points outside traditional marketing benchmarks, such as equations for dimension specifics or data filters.
Databox offers Generative AI features powered by OpenAI’s ChatGPT. That means Databox both pulls your data and provides a performance summary and personalized analysis you can use as a foundation for your client reports.
Databox also has a responsive chat feature to help users set up and optimize automation.
What Stands Out: Databox’s interface is accessible for tech-savvy analysts and newbies alike and supports customized metrics and equations to find specific data points.
CorralData’s AI-driven analytics platform is designed to help businesses pull actionable insights from their data. It has over 500 pre-built integrations, including more complex ones that would typically not be user-friendly to build.
Like Databox, it generates reports and allows users to set goals and benchmarks for content and advertising performance. But CorralData also focuses on promoting data literacy with integrated tooltips to define different metrics.
CorralData features a natural-language style chat, AskCorral, that allows users to ask specific questions about data. For example, users can ask questions that data alone can’t answer, like “How can we shorten our sales cycle?”
With enterprise-grade security, the platform ensures data integrity and privacy, making it a comprehensive solution for organizations with sensitive assets aiming to become data-driven.
What Stands Out: AskCorral, CorralData’s AI chatbot, is designed to answer natural language, ChatGPT-like inquiries about data points.
Domo is a comprehensive cloud-based reporting platform. Powered by AI tools, it’s designed to generate more actionable, data-driven insights. It’s also recognized for its user-friendly interface and wide range of integrations, making it a versatile solution for businesses of all sizes.
Like our last two options, Domo excels in providing customizable dashboards and robust data visualization tools, making it easy for teams to track key performance indicators and analyze data from multiple sources in real-time.
Domo features two tools, AI Model Management Platform and AI Service Layer, which allows for seamless deployment of advanced AI models, including large language models (LLMs), to automate data processes and identify trends and patterns to enhance decision-making.
Domo.AI also offers AI-powered chat and guidance, assisting users in data preparation, analysis, and automation within their workflow.
What Stands Out: Domo’s advanced AI Model Management and AI Service Layer are designed to support your LLMs and machine learning tools of choice.
Give AI a Go!
We understand that many marketers feel weird about using AI for creative purposes (which you shouldn’t, and we’ll tell you why). However, we can all agree that our time is better spent connecting with our clients and creating strategies to help them grow than getting stuck in a spreadsheet.
Sidenote: Do they make Epi-Pens for Excel? We could definitely use one.
