Are you worried that Facebook is dead because your account has gone stagnant for a while? If you said yes, then this blog is for you. I am breaking out my own personal tips on how to refresh your Facebook page and increase your reach.

Embrace Your Niche/Industry

Instead of casting a wide net, stay focused on your niche. Target the micro-communities within your industry and create content tailored to their specific interests.

It’s all about quality over quantity.

Stay Trendy and Relevant

Every brand has a different audience but that doesn’t mean you need to skimp out on what’s trending. Just be sure it aligns with your brand’s voice and message.

Go Live Consistently

Facebook Live is a hidden tool many business owners don’t take advantage of. Try to make it a point to go live monthly, weekly, etc. Customers love to see behind-the-scenes shots, attend Q&As, or watch live event streaming. Live videos get priority in the newsfeed so why not take advantage of it?

Ask Your Audience for Ideas

Ask your audience to contribute ideas for a new product, service, or project. Consumers love to feel that they are a part of something, and when you involve them in decisions for the business, it builds trust and excitement.

So don’t let your Facebook audience die on you. Use these unique strategies, mix and match, and find what resonates most with your audience. Do you have any unconventional ideas that tend to perform well on Facebook?