‘Tis the season for Q1 planning!
We know you’re in the throes of building bigger and better strategies for your clients next year. But remember to spend some of that time and energy on yourself!
Now’s the perfect time to evaluate your marketing tech stack to see what’s holding you back, what’s actually helping, and what you’re missing. By ensuring your team has the best tools to execute campaigns and gather new leads, you’ll be all the more equipped to help your clients grow. (It’s a “Put on your own mask first” situation.)
So, what should be on your radar in 2025? We’ve rounded up five tools to help you level up your AI marketing, email campaigns, reporting capabilities, and content creation.
AI Marketing: Jasper
Jasper is an advanced writing tool specifically for marketing and advertising content creators. Unlike ChatGPT, a more general AI tool, Jasper is designed to level up your writing and marketing assets. It can generate everything from blog posts to product descriptions to website copy while maintaining your specified brand voice and tone specifications. Jasper learns from your writing and uses that data to sound more human-like, which means your work won’t sound like a sentient toaster wrote it. Its Remix Feature is also great for repurposing and updating older content.
Email: Brevo
PCMag voted Brevo the best email platform for small businesses in 2024. Why is this better than big leaguers like HubSpot and Mailchimp?
Brevo offers the most valuable traits from those larger platforms for a much more reasonable price. It acts more as a marketing hub than just an email platform, including details like a CRM, robust email-building tools, and template customization features. For small-to-midsize businesses that need a reliable, cost-effective solution for their marketing, Brevo is a stellar option.
What’s Trending: BuzzSumo
For businesses investing in influencer marketing and looking for new ways to stay ahead of the curve, BuzzSumo fits the bill. It’s a content marketing and research tool highlighting the day’s top stories and high-performing content, helping you create your own to take advantage of the latest trends. Its data-mining capabilities allow you to define and refine your marketing strategy based on demographic research. BuzzSumo can also identify influencers that could fit your brand, providing opportunities for new collaborations.
Reporting: Databox
Why are you still spending so much time on reporting? AI has changed the game when it comes to pulling data from multiple sources and wrapping it up in a neat bow for you to analyze. Databox is a standout tool that does just that. With Databox, you can create customizable reports for you and your clients, choosing from 100+ source integrations to create the tables, charts, and graphs you need, generated automatically. One of Databox’s newer features is its AI analysis tool, which will break down your data performance for you, meaning you don’t need to stress about catching every pattern or anomaly yourself.
Content: Airtable
Marketers, we know we can’t survive without a reliable content tool. With so many on the market, deciding which will work best for your team can be challenging. Airtable has been a complete game changer for our team and clients.
This tool combines a comprehensive CRM, content scheduling tool, project management app, and more. It’s highly customizable, so users can create specific workflow and content calendar formats that best reflect their team’s process. The app supports real-time collaboration, reducing silos and helping teams work together more seamlessly.
Now’s The Time
Set you and your team up for success in 2025! Tools like these are designed to make your lives easier and allow you to spend more time on the fun, big-picture stuff and less on the spreadsheets, data-pulling, and other tedious tasks you dread. It’s the perfect time of year to try something new!
