by Forbes Agency Council | Expert Panel 

The massive economic and social upheavals caused by the global pandemic over the past year led to significant changes in consumer behavior, leaving brands to question conventional wisdom on how to improve customer retention.

To hold onto their share of the market in a consistently shifting digital landscape, companies around the world are focused on finding innovative strategies for boosting brand loyalty among existing customers.

Below, 15 members of Forbes Agency Council share unique ideas for connecting with customers in a way that builds genuine trust and, in turn, brand loyalty in 2021.

This article originally appeared on Forbes.com, on May 4, 2021. Read the rest of the article here.