by Forbes Agency Council | Expert Panel 

Snapchat is not dead, especially among 18- to 29-year-olds, which is why marketers shouldn’t ignore advertising on this social network. With Snapchat, they can go beyond simply promoting a product and truly connect with members of Generation-Z on their home turf. To engage with this demographic, marketers will need to formulate innovative strategies that leverage Snapchat’s robust features.

To take advantage of the marketing opportunities that this social platform provides, consider the ideas 12 members of Forbes Agency Council share below. Follow their tips to help your messaging stand out and resonate with Gen-Zers on Snapchat.

This article originally appeared on Forbes.com, on June 11, 2021. Read the rest of the article here.