If you’re reading this, then you already know that blogs are great! They spread useful information and act as industry-specific news sources. Just because you like blogs, though, doesn’t mean you understand why your business needs one, specifically.
That’s why I’m here! I personally know how great a blog can be for a business, so I’ll explain some of the advantages of blogging that you’re missing out on!
Establishes Expertise
A blog is a platform in which you can show your audience how much you know. Sure, I can go on Twitter and tell you that I’m a great marketer, but why would you believe me without some proof?
Hence, a blog! I delve into topics related to my industry and get to show my audience that I know what I’m talking about. This way, it’s harder to write me off as another internet blowhard, and you’re more likely to take me seriously.
This isn’t exclusive to me, though—virtually every business’ blog works this way. If you’re going to claim to be an expert in your field, you’ll need to show some industry know-how and insight! A blog is the perfect platform, since you can tailor it to your business’ unique interests and voice!
Gives You Content to Share
If you’re really trying to promote your business, you might not want to link to outside sources like news articles. After all, you worked hard for those clicks, and you want them to go to your site. If this sounds familiar, setting up a blog is a great idea!
Your audience gets the news they need, and you get to keep them on your website. This makes it more likely that they’ll look around your website, which in turn means better odds of converting your visitors into customers! You’ll find that this strategy is far more preferable than just inundating your audience with endless promotions!
Keeps Your Readers Engaged
Whatever your online marketing strategy is, it can’t be entirely comprised of promotions for your business. Your audience needs something to keep their interest, and blogs are a great tool for that. Since you’re presumably marketing to people who are interested in relevant topics in your industry, writing timely blogs is a great way to create value for your audience by offering them your unique insight on these issues!
Balancing out your promotions with valuable blog posts is a great way to make sure your audience isn’t just tuning out your posts. And on sites like Facebook, the more attention they’re giving to your interesting blogs, the more likely they are to have your promotions appear organically on their newsfeeds!
Helps You Stick With Your Marketing Schedule
As a professional marketer, you should have a set marketing schedule. For example, what you share in April should build on what you shared during March, and all of it should come together to make a cohesive buyer’s journey for your audience.
Blogging is a great way to develop topics for your schedule! When your social media updates and blog content are all presenting a cohesive message, it makes it much easier to get your point across to your readers. Having more places for your audience to see the message of your content marketing strategy is never a bad thing!
It’s Worth the Time
I hear a lot that people are too busy to blog, and I can’t help but wonder how busy you’d have to be to give your digital marketing strategy less than 100%. If you want to have digital marketing support your business’ goals, then having a blog really is non-negotiable. Blogs are a lot of time and work, sure, but there’s no denying that they’ll help your business!
Are you interested in discussing how a blog can help your business? Schedule your free consultation with The Go! Agency!
