LinkedIn has been the largest professional networking platform for years, and a few years ago, they introduced a new feature to help individuals and businesses improve their presence on the platform: LinkedIn Newsletters.

If you’re wondering why you need a LinkedIn Newsletter, let’s take a look, shall we?

You Establish Yourself as a Thought Leader

Thought leadership is one of the primary forms of content on LinkedIn and using LinkedIn Newsletters enhances your ability to establish yourself as a professional in your industry.

You can do this by regularly sharing well-researched and insightful content showing knowledge and perspective that will help you attract like-minded professionals.

Your Connections Have Direct Access

You don’t have to worry about creating an email pipeline to get these individuals on your email list. LinkedIn Newsletters offer direct access to your network – the more connections you have, the larger the reach of your newsletters.

It appears directly in your connections’ LinkedIn notifications, and all you have to do is stay consistent and relevant with your sharing.

Find Your Target Audience

LinkedIn’s algorithm is designed to show your Newsletter to a highly targeted audience, including your connections, followers, and those who engage with your content.

This piece can be very valuable for B2B marketing and business development efforts. Convinced yet?

Starting a LinkedIn Newsletter is a strategic move for professionals and businesses looking to maximize their impact on the platform. It enables you to share your expertise, engage with your network on a personal level, and drive traffic to your profile and external websites.

And with new features coming to these newsletters (such as hosting up to five under one profile) it is sure to only get better from here.