When we say social media marketers need F.A.C.E, we’re not talking about Facebook, although I doubt there’s a professional out there who doesn’t utilize Facebook as a part of their campaigns. F.A.C.E is an anagram that explains the four most important aspects of our work that is required for successful online awareness. Let’s begin!

Focus. Social media marketers need to pay attention to what they post, that’s true, but when we say focus, we mean that your strategy should be developed in a fashion that caters to your target demographic. Don’t make things too broad. Otherwise, your message will become weak and unable to hit the right audience.

Adaptability. The internet is like a living, breathing organism and as such, change is always happening. Marketers need to pay attention to trends and the most efficient marketing methods that are happening today.

Customer Communication. Don’t forget to be social with social media. If you don’t respond to your followers’ outreach, then you’re missing the whole point.

Engagement. The ultimate goal. A social media marketer sends out these updates to drum up conversations, likes, shares, and overall brand recognition. You must continuously strive for heightened engagement.

Is your company’s marketing adhering to the F.A.C.E goals? Contact us today to learn how social media can work for you!