You’ve put a lot of work into your e-commerce platform throughout the year, but have you thought about what you’ll do for the holidays?
It isn’t enough to quietly lower your prices. There are a lot of Shopify stores out there, and you need to stand out! Thankfully, there are some simple steps to ensure you’re making the most of of the holidays.
Let’s talk about how you should customize your Shopify store for the winter sale season!
1. Start a Holiday Sale
This one is a no-brainer. Holiday sales are inseparable from the winter shopping experience, and frankly, most shoppers won’t consider your Shopify store if you’re not running a seasonal sale.
To set sale prices, you’ll click on the individual product you want to discount, and you’ll have two options, “price” and “compare at price.” The “price” box will be the sale price, and the other box will be its price outside of the sale. This is a classic marketing strategy. When interested shoppers see how much they’re saving with your sale, they’re more likely to jump on the chance to get your products at a lower rate!
Once you’ve set up your sale dates and prices, don’t stop there! For loyal customers on your email list or new shoppers who sign up for it, why not show them a little extra love with some coupon codes?
2. Prepare Coupon Codes
Special discounts give people that extra push to give your store a try. After all, what do online shoppers love more than a bargain?
You can create coupons for a specific dollar amount, a percentage off an order, or free shipping. Your Shopify discounts will also have a programmable range of dates when the codes can be used, the number of coupons you’ll accept per order, and any order minimums for your discounts.
A word to the wise: Test your coupon codes! If your customers go to checkout and their coupon codes won’t apply, they’ll be so frustrated that they’ll never spend a dime at your store.
Before sharing the coupons, create a buyer’s Shopify account and try to make a purchase from your store. If the code works, then full steam ahead! If you’re getting an error message, you may need to reach out to Shopify’s support team for help.
3. Limit Your Coupons
Remember how I said you can limit the number of coupon codes for each order? Yeah, you’ll want to make that a priority.
Let’s say you’re offering 3 different coupons: 15% off the order, $10 off all orders over $50, and free shipping. Individually, each of those coupons is an incentive for your customer to spend more money at your store. But together? Their $60 order is only costing them $41, and you’re left on the hook for shipping.
By programming your Shopify checkout to only accept one coupon at a time, though, your customers can choose which discount best suits their needs without completely draining the transaction of any profit.
Deck the Digital Halls
It’s a lot of work to get your Shopify store ready for the shopping season, but it’ll be worth it. Apply these tips to your e-commerce shop and you’ll be set to enjoy a holly jolly sleigh ride straight to the bank!
Do you have some lingering questions about optimizing your store for the holidays? Talk it out with the experts at The Go! Agency!
