It’s easy to miss the mark with social media marketing. Every now and again, your analytics may show low points in which your content just didn’t attract a crowd. Every marketer can appreciate the frustration when their efforts are fruitless. Online marketing, especially social media marketing, gives us a significant advantage to help us hit the mark.

Every week, gather up your social media marketing team to study your analytics. Whether you use Hootsuite, Buffer, or just analyze the native numbers on the platform of choice, you need to review your data.

 Your company’s Facebook, Twitter, Instagram, and other accounts should have a decent amount of posts to study. Which ones rocked and which flopped? Did a particular hashtag gather in the readers? Did a picture or video get people talking? What advertising efforts really struck a cord? All of these questions need to be answered. Since most successful social media marketers write for the upcoming week, you have the opportunity to change your formula ahead of time to make things work.

Every month, look at the past several weeks and study your marketing efforts at a macro level. How have your numbers risen or fallen? This data should help you set up goals for the next month, and reveal areas you need to improve. It’s important to work on things when you notice them, don’t push them off. Additionally, look at the present trending topics and what is coming up, so you can take advantage of contemporary topics.

Does your team know how to study analytics and data metrics? We do! We can help your business hit the spot on social media.