Love is in the air! From its inception, social media has been all about connecting with those who are important in your life. For businesses, who is more important than the customers? They are already out there, logging in to Facebook, Twitter, and Instagram on a daily basis. Isn’t it time that you take your relationship to the next level?

Over 50 million businesses are already connecting with their customers through social media marketing. It has become a modern standard and proven to be one of the most effective methods of online brand awareness.

But how can a company benefit from these connections? The following are the ways customers share their love for their favorite businesses:

Likes / Follows. Each platform has unique mechanics, but they all have similar approaches to connecting businesses with their intended customers. The “like” and “follow” systems are similar to how you would follow a friend or family member. For example, customers on Facebook can “like” a company’s page. As long as the user agrees to follow the company, its content will come up in their timeline. Twitter and Instagram are very similar, although users simply follow pages directly.

Why should this matter for businesses? Because when a customer likes and follows you on social media, they will see your content on their timeline, which will be a constant friendly reminder of your business. They will be able to utilize this tool to communicate, but also stay up to date with sales, promos, news, etc.

Checking In. This one is a Facebook exclusive but can prove to be one of the most effective tools in all of social media. If a person is visiting your business or attending your event, they can “check in.” This becomes a visible update for all that customer’s friends to see. It’s a great way to give your businesses a little boost.

Ratings. Facebook features a five-star rating system so companies can show off their golden flair. Users have the opportunity to leave reviews on business pages and give a little blurb about their experience. You may be thinking “what if someone leaves a negative review?” Even negative reviews are good because now it’s time for your PR side to shine. Publically and positively respond and address the issue head on.

Engagement. No matter what social media platform you’re using, it’s all about engagement. Likes, shares, retweets, comments, etc. are what we love to see. Why? Because engagement increases the chances of the golden Cs- customer communication, conversations, and conversions. The more people start interacting with your content, the better!

Your customers are waiting for you! Social media isn’t just for fun. It is an innovative avenue in which brands can building lasting relationships with pre-existing customers and discover promising leads.

Contact us today to see how social media marketing is good for you!