TikTok, Instagram, Facebook, and even X get a lot of attention in the marketing world. They’re huge and exciting, with the potential to make you go viral. And while they certainly have their place, there’s an older digital marketing platform that might just have them all beat.

That’s right, I’m talking about email.

The Numbers Don’t Lie

Let’s hit you with some mind-bending stats:

• Well over 4 billion people use email. As in, the majority of people in the world use email. That blows every social media network out of the water.
• 361 billion emails are exchanged daily. That is, quite literally, too big a number for the human mind to comprehend. Not to mention, that number is growing rapidly.
• Over 50% of consumers actively want to hear from the brands they care about via email. They are waiting for you to grace their inbox!

Impressive, right? But this next statistic is the most important of all.

For every dollar spent on email marketing, the average return is $36. That’s a 3,600% ROI.

Not convinced yet? Let’s dive a little deeper, then.

A Deeper Look

First of all, email marketing is more effective at keeping customers than social media. While your email may not get as many eyes on it as a post does, emails ask for more from your audience.

Interaction with a post typically ends at liking or commenting, but email requests a higher form of engagement. You’re invited to read more, and the experience doesn’t stop at the end of the email. Handy “shop now” or “read more” buttons are a stealthy, effective, and aesthetic way of leading readers from their inbox to your site.

The dip from acquisition to retention is also much lower than other forms of marketing. Customers acquired through email have an 81 percent track record of remaining loyal to the brand, versus only 44 percent for other methods like social media.

“But won’t readers delete an email when they realize it’s trying to sell them something?”

Not necessarily. Experian found that transactional emails — emails that contained product advertisements and a call to action — were opened eight times more than regular reminders, updates, or announcement emails.

So why aren’t you blasting out emails?

Email marketing isn’t especially difficult, but it is time-consuming. To be effective, you need to consistently produce content that your audience thinks is worth opening.

As the brain behind an up-and-coming brand, it’s unlikely you have the time to develop marketing blasts or commit to penning a thoughtful, consistent newsletter. At the same time, it’s hard to overstate the potential benefits email marketing can bring to your brand.

One of the many things my team and I at The Go! Agency specialize in is crafting gripping, imminently clickable emails that will lead potential customers from their inbox to your business. We have an established flow that consistently puts your emails in front of readers and gets the results growing brands are looking for.

You can reap the results of email marketing without doing the heavy lifting. We’ll provide the content — all you have to do is say “hit send.”