Who says social media is confined to the digital world? While we do not have a physical leather-bound book called Facebook, or tiny blue birds sending out messages out to our favorite people, the digital world often visits reality through several avenues.
One of the biggest ways businesses can use social media is to cover a live event. We see this during big unveilings like Apple’s press releases. Soon enough, we will see the social media platforms exploding when iPhone 7 is announced. However, it doesn’t have to be as monumental as Apple’s releases. It can simply be a get-together or your team attending a local charity event. Here are the best ways to cover an event through your social media channels.
- Live Video- With the advent of Facebook Live, Periscope, and Snapchat, people all around the world can attend your event with just the tap of a button. By providing a live broadcast of your event, customers from all over will be able to join in the fun, or could benefit from the knowledge your event is providing.
- Tweeting- Twitter is perfect for live events. Reporters use Twitter to unveil news stories as they happen, minute by minute. It offers an alternative method of covering live events as opposed to live video, since you can read the tweets at your own pace.
- Checking In- Facebook’s popular feature that allows people to check into a location is great to advertise your event. Be sure to remind all attendees to check in on their individual Facebook accounts so the word can spread quickly.
- Event Pages- You can also use Facebook and Google+ as a way to invite your friends, family, and colleagues to your event. They can let you know if they plan on attending and, through notifications, will be reminded that a fun time is on the horizon.
- Ongoing Promotion- A post saying what a good time you had will be a great closer to the event. Posting pictures, tagging your fellow attendees, and an invitation to the next event are all great ways to keep people invested, even months after the actual event.
As you can see, social media is made to promote your real life party, meeting, or conference. It seems that the internet and the “brick and mortar” world aren’t so separate after all!
How do you use social media to promote your event? Comment below!
