The Social Marketing Academy
Healthcare Marketing with Wendy O’Donovan Phillips
Marketing within the healthcare industry is…tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don’t want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O’Donovan Phillips on to talk about how to responsibly, ethically, and profitably advertise your healthcare services.
Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books available on Amazon, and she has been published in many healthcare journals. She is a member of the Women’s President Organization, having reached $1 million in revenues the last two years, which only 1% of women-owned businesses achieve. She has been honored by the American Marketing Association for excellence in her field, and she has been hired by the American Dental Association as an expert consultant in marketing.
The Social Marketing Academy
Healthcare Marketing with Wendy O’Donovan Phillips
Marketing within the healthcare industry is…tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don’t want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O’Donovan Phillips on to talk about how to responsibly, ethically, and profitably advertise your healthcare services.
Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books available on Amazon, and she has been published in many healthcare journals. She is a member of the Women’s President Organization, having reached $1 million in revenues the last two years, which only 1% of women-owned businesses achieve. She has been honored by the American Marketing Association for excellence in her field, and she has been hired by the American Dental Association as an expert consultant in marketing.
This Episode's Guest
Wendy O’Donovan Phillips
Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books available on Amazon, and she has been published in many healthcare journals. She is a member of the Women’s President Organization, having reached $1 million in revenues the last two years, which only 1% of women-owned business achieve. She has been honored by the American Marketing Association for excellence in her field, and she has been hired by the American Dental Association as an expert consultant in marketing. She regularly lectures for healthcare organizations and associations in front of audiences ranging from 25 to 3,000 attendees. She is one of 1.5% of U.S. marketing agency owners to sit on the Forbes Agency Council. She sits on the board of the AllHealth Network, which has supported the Denver area since 1955. She lives in Denver with her husband, daughter and 25-year-old cat.
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