The Social Marketing Academy
Getting Technical with Wendy Covey
What mistakes do technical companies make when crafting messages? How do technical customers and buyers respond to content? For this episode, we’re getting down to business and talking technical with technical marketing leader and CEO Wendy Covey.
Wendy Covey is the author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America…and she holds a Texas fishing record. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content.
Listen now!
The Social Marketing Academy
Getting Technical with Wendy Covey
What mistakes do technical companies make when crafting messages? How do technical customers and buyers respond to content? For this episode, we’re getting down to business and talking technical with technical marketing leader and CEO Wendy Covey.
Wendy Covey is the author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America…and she holds a Texas fishing record. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content.
Listen now!
This Episode's Guest
Wendy Covey
Wendy Covey is a CEO, technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America…and she holds a Texas fishing record. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content.
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