The Social Marketing Academy
Affiliate Marketing with Lee-Ann Johnstone
Thinking about starting an affiliate program, either for your business or your clients?
In our first episode of our relaunch, Christopher Tompkins talks to Lee-Ann Johnstone of AffiliateINSIDER, a seasoned digital marketer with nearly two decades of experience in the payments, retail, and esports industry. Lee-Ann was recently voted one of the Top 10 Most Influential Women in iGaming by IGBAffiliate, a leading UK media and events business, and is a member of the prestigious Forbes Agency Council, as well as a regular contributor on TheDrum, a leading digital marketing magazine in Europe.
Together, Lee-Ann and Christopher discuss how to recruit new affiliates, managing tricky commercial negotiations, and—most importantly—how to know if your business is ready to invest and launch in an affiliate program.
The Social Marketing Academy
Affiliate Marketing with Lee-Ann Johnstone
Thinking about starting an affiliate program, either for your business or your clients?
In our first episode of our relaunch, Christopher Tompkins talks to Lee-Ann Johnstone of AffiliateINSIDER, a seasoned digital marketer with nearly two decades of experience in the payments, retail, and esports industry. Lee-Ann was recently voted one of the Top 10 Most Influential Women in iGaming by IGBAffiliate, a leading UK media and events business, and is a member of the prestigious Forbes Agency Council, as well as a regular contributor on TheDrum, a leading digital marketing magazine in Europe.
Together, Lee-Ann and Christopher discuss how to recruit new affiliates, managing tricky commercial negotiations, and—most importantly—how to know if your business is ready to invest and launch in an affiliate program.
This Episode's Guest
Lee-Ann Johnstone
With almost two decades of digital marketing and affiliate experience within the retail, payments and the fast paced esports & Gaming industry. Lee-Ann Johnstone is an award winning digital marketing strategist and affiliate management coach. In 2018 she started AffiliateINSIDER, a Google News approved curated digital and affiliate marketing content hub and specialist affiliate marketing agency. She was recently voted one of the Top 10 Most Influential Women in iGaming by IGBAffiliate a leading UK media and events business and is a member of the prestigious forbes.com Agency Council as well as a regular contributor on TheDrum a leading digital marketing magazine in Europe. Lee-Ann helps brands implement best practice within their affiliate marketing programs and also developed an exclusive Affiliate Management Coaching program: AMPP (Affiliate Marketing Performance Program) which helps affiliate managers drive consistent sales within their affiliate programs. Lee-Ann’s ethos is all about keeping Affiliate Marketing, Simple & Successful too!
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