You’ve probably heard “New Year, New Me” a lot over the past few years, but it isn’t just for Instagram captions from New Year’s Eve parties anymore. It’s also a viable marketing strategy for late December/early January! Well, if you do it right, anyway. Every business could use a boost in the new year, so […]
Read MoreHow “New Year, New Me” Can Help Service Businesses
18Dec
Are you looking to get a fresh start during the new year? “New Year, New Me” has been a popular New Year’s saying for years, and it might actually be a good angle for your New Year’s marketing. I’m going to show you which service-based businesses can benefit most from the “New Year, New Me” […]
Read MoreGiving Back as a National Business
5Dec
‘Tis the season for giving back! As a national business, you’ve got the advantages of a larger budget for the season, but you’ll need to work harder to make your contributions feel unique and personalized. That’s why giving back in meaningful ways is so important for your business! I’m going to walk you through how […]
Read MoreThe Essential Guide to Spying on Your Competitors
26Nov
Competition is a great way to make yourself a better marketer. You might be satisfied with your own results, but looking at a competitor can inspire you to keep trying. And why not let your competition help you become even better? Today I’m going to share my best tips for spying on your competitors and […]
Read MoreGoTV Episode 8
26Oct
Welcome to this week’s episode recap of Go!TV! We hope you’re ready for the breaking social media updates that are changing the industry! Analytics Free Programs to Monitor Your Competitors’ Social Media Learning from your own mistakes is great, but learning from your competitors’ failings is even better. These five programs are completely free to […]
Read MoreAmazon Holiday Marketing Strategies to Avoid
24Oct
The time of seasonal sales is fast approaching! For many marketers, you’ll be promoting your products on Amazon this year, and you want to get the word out. And you should! American online shoppers reported that 76% would use Amazon for most of their holiday shopping. It’s fair to market your Amazon products, but sometimes […]
Read More3 Ways to Get Your Shopify Store Holiday-Ready
22Oct
You’ve put a lot of work into your e-commerce platform throughout the year, but have you thought about what you’ll do for the holidays? It isn’t enough to quietly lower your prices. There are a lot of Shopify stores out there, and you need to stand out! Thankfully, there are some simple steps to ensure […]
Read MoreSenior Care: Make the Most of Social Media During the Holidays
3Oct
Yuletide is all but upon us and for a lot of people, that means thinking about their families. When people consider holidays in assisted living or with a home health company, it’s common to imagine frigid nursing homes with poorly-lit trees and public domain Christmas carols playing in the background. Obviously, that is not a […]
Read MoreCreating Your Timeline for Holiday Marketing
24Sep
The holiday season is just a few weeks away! So far, I’ve told you what you need for your holiday campaign, how to target your audience, and where you should focus your budget, among other tips from my years as a marketer. Now I want to address the schedule. Your holiday marketing campaign isn’t a high school project: […]
Read MoreContests, Promos, & Giveaways: What You Should Know
19Sep
Whether your business centers on a product or a service, the holiday season is filled with opportunities. But how can your marketing compete when all of your competitors are pushing for the same clients? Why not incentivize your customer with a contest, promo, or giveaway? In my years as a marketing expert, I’ve noticed that […]
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