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Recent Posts
2025’s Must-Have Marketing Tools
‘Tis the season for Q1 planning! We know you’re in the throes of building bigger and better strategies for your clients next year. But remember...
Are Your Ads Working? Pay Attention to These Metrics
We all know paid advertising is a bit of a gamble. As strong as your strategy is, predicting your results and, consequently, your client’s ROI...
Grab a Sponge: Your Data Needs a Cleanup
When was the last time you cleaned up your contact data? I mean, really scrubbed? Industry best practices recommend reviewing and Marie Kondo-ing our contacts...
Siloed Reporting: The Silent Data Killer
No person is an island, and no department is, either. When employees stick to their bubble and don’t collaborate with other team members, they do...
Getting the Most Out of AI for Marketing Research
Digital marketing moves at a breakneck pace, and keeping up isn’t always easy. In today’s marketing landscape, research is the key to staying ahead and...
How To Stop Feeling Weird About Using AI in Your Marketing
Like it or not, AI is part of the marketing conversation now, and it’s not going anywhere. Many marketers have fully embraced it, while others...
When AI Works — And When It Doesn’t
Artificial intelligence is transforming digital marketing — for better and for worse. Today, I’d like to dive into that and take a look at all...
Copywriters, Stop Over-Relying on AI!
We’ve all seen the rise of AI over the last few years and how it’s reshaped digital marketing. For copywriters, tools like ChatGPT and Claude...
This is Why Nobody is Visiting Your Website – Part 2
Last week, I delved into some essential steps you need to take if you want to boost your website’s search engine rankings and get it...