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How Privacy Regulations Will Affect Marketing

Let’s talk about something that’s been shaking up the marketing world lately: privacy regulations. Yep, those pesky rules that are making us rethink the way...

Live Commerce and How We Got Here

The idea of shopping looks a little different these days. You used to go to a store and try on a new pair of jeans...

How Far Will Advertising Go Before It’s Too Much?

Billboards. Magazines. TV. Juice Boxes. Video Games. The list could go on. Do you know what I’m talking about? Advertising! Specifically advertisement saturation. This is...

Faceless Influencers and What They Mean for Brands

The idea of influencing has changed quite a bit over the years. It started with following a creator and their fabulous life, and it has...

Content Marketing Trends in 2024

Content plays a key role in all aspects of digital marketing, so here are the top trends that are here to stay or becoming more...

The Power of Personal Branding for Professionals

Let’s talk about something that’s not often discussed in our world of metrics and strategies: personal branding. Yes, you heard it right. Your personal brand...

Personalizing Your Email Marketing Strategy

Personalization will only get more and more critical in marketing, and when it comes to email marketing, this is the place to get extra personal....

The Importance of Micro-Moments in Marketing

With smartphones never more than an arm’s length away, our society is constantly looking for quick and easy answers. This new behavior is the reason...

Three Important Email Marketing Sequences Every Small Business Needs

As a small business, you’re constantly looking for cost-effective ways to increase traffic, nurture your customers, and improve ROI. Email marketing is the perfect way...