GoTV Episode 3

21Sep

Thanks for stopping by Go! TV! We’re glad to have you for our exploration of the biggest news throughout the world of social media.

Facebook

Facebook is fact-checking images and videos.
Facebook has been using fact-checkers for articles since 2016, but that service is being expanded to images and videos. This comes in response to users sharing emotionally-charged content that lacks the factual backing to be considered “news.” Since Facebook’s News Feed algorithm places a high value on engagement (and inflammatory stories usually receive more attention than their milder counterparts) the change is expected to have a major impact on how content ranks.

Facebook Newsroom
Social Media Today

Facebook unveils new ad options for the holidays.
As the holiday season approaches, Facebook is rolling out new options to improve ad performance. Collection ads will feature the option to redirect users from the ad to a new Instant Storefront template, which will allow advertisers to customize their ad content and improve conversion rates. Advertisers can also skip creating their own videos for collection ads, as the updated Instant Storefront will offer a video based on previously-uploaded images.

The social media giant will also be expanding its ad overlays to include holiday-specific frames. These will help advertisers build a more dynamic image that feels appropriate for the occasion. Additionally, Facebook’s video creation kit will feature holiday-themed templates to help brand the seasonal advertisements

Facebook Business
Social Media Today

YouTube

YouTube offers new vertical ad space.
YouTube’s latest update makes the platform more vertical-video-friendly. According to Social Media Today, mobile videos will now be optimized for vertical viewing and better fill the user’s screen. The Drum reports that YouTube will also allow brands to purchase ad space in a user’s home feed. This will place individualized ads with Youtube’s Recommended Videos section, an area which generates substantial viewership for the platform.

The Drum
Social Media Today

If you enjoyed this social media roundup, check out our latest episode of the Social Media Marketing Academy!

Be sure to like and subscribe for more of the latest social media news, and share your thoughts on these topics in the comments below!

GoTV Episode 2

By Christopher Tompkins

14Sep

GoTV, Marketing, Social Media

Welcome to Go! TV, your weekly look at the world of social media!

Instagram

Instagram might enable users to tag videos.
Instagram is currently testing a feature that enables users to tag video posts. User tagging is great for encouraging engagement, as users are notified when someone tags them in other content. Although users can tag others in the comments section of a video, this option is a more organic method. Additionally, the in-video tags allow comments sections to (hopefully) focus on discussion. This feature is currently testing.

Social Media Today
Tech Crunch

Facebook

Universal Pictures teams with Facebook and Messenger for first integrated AR experience.
To promote the DVD release of Jurassic World: Fallen Kingdom, Universal pictures joined forces with Facebook to create an integrated augmented reality (AR) experience for Facebook Messenger app users. This is proof of AR’s growing popularity among major platforms, as social media networks and apps continue to compete for users and engagement.

Mobile Marketer
Cision PR Newswire

What do you think about brands moving into AR? Would you be more swayed to see the movie based on this ad?

Facebook’s Canvas ads get a new name and new features.
Facebook is revamping its Canvas ads, advertisements that acted as a site-within-a-site on Facebook’s mobile app. Renamed “Instant Experience,” these ads will continue to offer an immersive experience in addition to new features and options. The updated ads also have improved performance and load times. Facebook Pixel will now automatically be included in the Instant Experience ads if the advertiser’s website also uses Facebook Pixel.

Social Media Today
Facebook Business

Twitter

Twitter debuts audio-only live streams.
The microblogging leviathan is now dabbling in audio. The platform announced recently that it will enable iOS users (soon to be joined by Android users) to live stream audio-only content. Periscope engineer Richard Plom explains,

“Broadcasting with audio only in Periscope is something the community has been asking for, and have been doing already by covering the camera lens. Sometimes people are not comfortable being on camera, but they still want to broadcast and interact with others via Periscope’s powerful chatroom feature.”

If you thought that this innovation sounds an awfully lot like a podcast, you are not wrong! It’s essentially podcasting live. Given the popularity of podcasting in America, this is not surprising. Over a quarter of all Americans listen to at least one podcast per month, with 17% of Americans tuning in weekly to their favorite podcasts. (Source: Podcast Insights)

Social Media Today
Medium
Podcast Insights

Speaking of great podcasts, we have a new episode of Success to Go! Check it out here.

Don’t forget to like, subscribe, and share your thoughts below!

GoTV Episode 1

By Christopher Tompkins

8Sep

GoTV, Marketing, Social Media

Welcome to the pilot episode of GoTV! We’re presenting a weekly roundup of the latest news, trends, and innovations on the social media landscape.

INSTAGRAM

Instagram is taking steps to increase security.
Instagram is implementing new tools and features to enhance transparency and safety for users. Notable public figures will now be verified. Accounts with large followings will have additional information available to all viewers, showing origin and age of the account. Finally, users will be able to log in to their accounts using third-party authenticator apps.

Social Media Today article

Could IG Shopping be headed your way?
Instagram is reportedly planning to enter ecommerce. Sources claim that the platform is working on a new standalone app for shopping. This app will enable Instagram users to purchase directly from brands and merchants they follow.

The Verge article

YOUTUBE

YouTube announces new tools for nonprofits.
‘Tis almost the season . . . . Just in time for the holidays, YouTube is currently beta testing a new suite of features within the app called Youtube Giving. These features are designed to enable fans and creators to do more for the causes and charities they support, from fundraising to content creation.

YouTube Creator Blog
Social Media Today article
Beta Test

TWITTER

Twitter has been recommending profiles to unfollow.
Similar to the “Who to Follow” feature, Twitter might be suggesting accounts to unfollow soon. This innovation is still being tested, but has already raised a lot of controversy. The social media juggernaut has defended the feature, arguing that it will improve engagement and experience.

Slate article

FACEBOOK

Facebook combats discrimination by removing thousands of ad-targeting options.
In an effort to improve both user experience (and its own image after a year filled with PR nightmares ranging from foreign bots to data breaches), Facebook will remove ad-targeting options that can be used to discriminate based on race, religion, and more. All told, over 5,000 options will be deleted. Facebook reaffirmed its commitment to all users, saying,

“While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.”

Social Media Today article
Buzzfeed
Facebook Announcement

That’s all for this week! Don’t forget to check out our YouTube channel for next week’s episode, debuting Friday, September 14th!

Tips For Social Media Marketing Rookies (Part 2 of 2)

By Christopher Tompkins

Tips For Social Media Marketing Rookies (Part 1 of 2) (1)

27Jun

Local Marketing, Social Media

In our previous blog, we discussed the best practices for social media marketing. We gave tips for marketing your brand via Facebook, YouTube, and Pinterest. Now we’ll cover the the other three major social media platforms for digital marketers.

Keep in mind that some rules apply to every platform (e.g., sign up for a business account, engage with your followers, take every opportunity to use SEO). One crucial concept that will help you with any and every social media network: social media marketing is a form of content marketing! Even though you might not be posting full blogs or webpages, you still have ample opportunities to create quality content. (For other general tips, check out Part 1 of this blog series!)

LinkedIn

Become a joiner. Join LinkedIn groups that are important to and appropriate for your target audience. Don’t be a lurker, however: maintain your presence by staying active in these groups. On a similar note, consider creating your own LinkedIn group!
Invite your employees. While this might be considered odd for other social media platforms, LinkedIn is based on professional connections. Your employees will probably at least mention your company on their own profiles, after all!
Focus on making connections. Reach out to your audience. Aim to grow your email list. Once you connect, you can build relationships!
Share quality content. Along with creating original content, you should share content that you know your target demographic wants to see. This will engage your audience and help establish your page (and thus your brand) as a resource.
Don’t forget about images! Include images in your posts whenever possible. Create graphic templates for inspirational quotes that you post. Make and share infographics, as well.

Instagram

Get personal. Profile employees in a few posts. Share candid images of your staff and behind-the-scenes pictures of your business.
Understand link limitations. You can only share links in your profile or “Bio.” Links will not work in captions or comments, so remember to direct readers to your profile for the link.
Take advantage of Instagram’s special features. Instagram Stories are very popular. Recently the network introduced a feature that allows you to take a live video and leave it up for twenty-four hours.
Focus on quality. While this is true for every platform, Instagram photos need to be perfect. Don’t slack on presentation.
More is more when it comes to hashtags. A 2014 study found a correlation between the number of hashtags and the number of Likes. With this platform, you can include up to 30 hashtags per post. You should still only use hashtags that are relevant to your brand, though.

Twitter

Follow the (industry) leaders. Follow the leading companies in your industry. Retweet from experts and influencers in your field.
Be direct. Include a Call to Action in the appropriate tweets. Ask for opinions from your followers on topics in your industry.
Read the room. Do your due diligence on trending topics before you hashtag! A topic or hashtag might seem innocuous or even funny, but it could actually have a deep meaning to legions of Twitter users. Learn from this company’s mistake.
Graphics are powerful. Don’t be shy about using images and graphic in your posts. Create your own templates for different types of posts, like quotes or blog previews.
Be respectful. Never attempt to capitalize on somber occasions like Memorial Day or September 11th. Either post a sincere message of thanks/condolences or avoid the subject entirely. When in doubt, don’t post.

These are not the only sites available. Tumblr and Google+ are two social media networks that, although often overlooked by marketers, still have legions of devoted users. International brands have additional options (like VKontakte and Qzone), although foreign governments often have different rules and restrictions for social media.

Setting up a business profile might seem daunting, but it is completely worth the time and effort! Do you need help mastering the social media landscape? Whether you just need a little bit of expert guidance or would prefer that a professional team manage your social media presence, look no further! Contact The Go! Agency today for your free consultation!

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Tips For Social Media Marketing Rookies (Part 1 of 2)

By Christopher Tompkins

25Jun

Social Media

No matter how experienced you are with personal social media accounts, business accounts are a different animal. We’re not even talking about social media marketing: most social media platforms have different rules for business accounts. Today we’ll share the best practices for each of the most popular social media networks.

General tips:

First and foremost, follow the basic rules for content marketing. That means aim for quality over quantity, provide valuable content for your audience, and stick to a consistent posting schedule.
Sign up for (or convert your personal account into) a business account. This is recommended–and often explicitly required–by every platform. Social media networks usually have different rules for business entities than for personal accounts, and most networks are very strict about keeping business and personal accounts separate. Business accounts often have access to tools and perks that a personal user would never need.
Carefully review and follow each platform’s Terms of Service. What one network considers acceptable, another network may find objectionable. You need to make sure that you follow not only the rules for that network, but also its rules specific to business accounts.
Your profile matters. Make sure that your profile is completely filled out and contains all the relevant information your consumers might want. Include clear images of your company’s logo. Your branding should guide your profile’s design: colors and fonts should be consistent with your other branding materials!
Don’t forget about SEO! The format might be different, but you can still optimize your social media presence for search results! Utilize SEO in your profile’s About section, your posts, and your descriptions.
Take advantage of the platform’s analytical tools. Most social media networks offer analytical tools for free. These tools are not offered to personal or non-commercial users, which is another good reason to sign up for a business account.
Engage with your audience! Social media marketing (like all quality content marketing) is about connecting with your customers, so respond to all comments and answer their questions.
Confirm that all of your images adhere to the network’s size restrictions. An infographic that took your team hours to design will be worthless if automatic resizing makes it indecipherable.
Your posting schedule should be dictated by your audience. Schedule your posts for whenever your audience is most likely to be online and/or on that site. Different networks have different peak times, as do different demographics.
Tailor your profile and content to each network. Every individual social media platform was created for a specific audience and purpose. You should customize your content, message, and branding for each platform.

Facebook

Make your profile pop! Always include images and your logo whenever possible. Your profile picture should clearly display your logo or brand.
The design of your page can drive engagement. Install a Call to Action button on your profile, near your header image. Pin important posts to the top of your page.
Reach out to your followers! Surveys and polls are gold for engagement. Include a Call to Action in your posts or descriptions.
Crowdsource your content! Ask followers to share photos or stories that involve your brand (a maker of yoga gear might ask followers to take pictures of themselves wearing the brand while doing yoga in untraditional places, for instance). Are you trying to choose a new design, flavor, or product? Ask your followers for their opinions!
Don’t forget about hashtags! These handy tools aren’t just for Twitter and Instagram! Hashtag the relevant keywords in your posts and captions. Don’t go overboard, though: two hashtags should suffice.

YouTube

Your content should be current and relevant. You don’t have to jump on every trend, but don’t be the last to join either. Likewise, avoid format trends that don’t apply to your brand. Just as some industries/products/services are suitable for a tutorial video, the same format would not work as easily for other specialities.
Titles should be clear and concise. Put keywords before branding in your titles (i.e., the video’s subject matter, then your company’s name). Titles need to clearly describe video content.
Tags still matter, even though you can’t see them. Tags are not visible on the view page, but you can download an extension that reveals them. Remember to list the most important tags first, as the first tags are prioritized in search results.
Take advantage of captions and transcriptions! Not only does closed captioning make your videos more convenient and accessible, it improves your SEO rankings! Likewise, including a transcription of the video in the description is another opportunity for SEO. Beware the auto-captioning tool, though: garbled captions will make your brand look clueless. Double check the captions and translations before you post your videos!
Descriptions should be short and informative. The first three sentences of your description will be displayed in the search results, so make sure that they include the most relevant information. Mention your value proposition in those sentences. Include a call to action in the description as well.

Pinterest

Curate as well as create. Pin things from related brands. This will drive engagement and spread your brand’s message.
Use Boards to your advantage! Create boards around your lesser-known products or services. Repin content from your popular boards to your lesser-known boards.
SEO still matters. Optimize your descriptions and your “About” section. Use keywords for Board titles. Use descriptive names and alt-text for your pins.
People love infographics. Infographics are great everywhere, but Pinners in particular adore this content! Created or curated, make sure that you include a few wherever possible!

As we said earlier, social media marketing is an offshoot of content marketing. If you follow the same general rules for good content marketing, you should see good results. Pinterest is just now receiving recognition for the marketing opportunities it provides, so your brand should definitely take advantage before it’s too late.

Don’t miss our next blog, which will cover LinkedIn, Instagram, and Twitter!

Need help navigating social media? The Go! Agency is at your service! Visit our site to schedule your free consultation!

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5 Marketing Habits That Kill SMM Campaigns

By Christopher Tompkins

14Feb

Content Creation, Social Media

We recently talked about what to do if your social media marketing strategy is failing to produce results. We offered plenty of positive, proactive tips to incorporate into your Facebook, Twitter, Instagram, and blogging techniques. Today we’re going to talk about the mistakes you could be making that may be putting a damper on both your online reach and reputation.

Every day we use the internet. Searching for content, talking with clients, checking advertisement performance—you name it. Many brands we encounter have decent strategies and online content. Every now and again, however, we’ll see a truly glaring error. Sure, the company will quickly delete it, but anything you put on the internet can live forever. Just like us, their audience most likely saw it. Screen shots were taken, comments were posted…sure enough, an article will be written about it before the hour is up. Major blunders that end up profiled on BuzzFeed and immortalized in memes are what most of our clients think of when we discuss social media mistakes. However, the less extreme and more common errors can impact your brand just as badly.

Perhaps you’ve suffered from one of these mistakes already and want to be sure it doesn’t happen again. Or perhaps your marketing is relatively unscathed and you would like to keep it that way. Either way, the following social media marketing mistakes will surely put a damper on your current strategy.

1. Hashtag hijinks. When used appropriately, hashtags are extremely helpful for social media users who are seeking specific content. They are also valuable for marketers who are trying to target those niche readers. However, there are so many marketers out there who either over-utilize or under-utilize this tool and it ruins their content entirely. Depending on your platform, it’s essential to incorporate relevant hashtags. But remember that you can have too much of a good thing: don’t cloud your content with hashtags. Generally, use 2-3 hashtags for Facebook and Twitter, 7-10 for Instagram.

2. Keeping quiet. Are social media users making comments, leaving ratings, sending private messages to your company? Then you better respond. If not, your brand will look like it does not care about or is too busy for its customers. People hate to be ignored. Don’t forget: if you don’t treat your customers right, you may as well hand deliver them to your competition. While content, visuals, and data are all essential to a successful SMM strategy, never forget the “social” part of social media. Engage with your followers! Customers wouldn’t be on social media if they didn’t want to communicate with their favorite people and brands in a unique way.

3. Controversial commentary. Are you a political pundit? If your answer is no, then there’s no reason to have a political agenda with your content– trust us, this happens more often than you could imagine. It is crucially important to remember that your company’s social media account is NOT the same as your own personal account: corporate accounts should only be used for marketing purposes. While it’s true that a few companies have taken political stands (Patagonia commenting on national parks, as a recent example), it might land you in some hot water. If you want to be all-inclusive and avoid alienating (or infuriating) customers, then avoid hot topics like politics, religion, and scandals. Finally, keep it classy; don’t use social media to badmouth your competition. Stay positive, respectful, and considerate. All that being said, we have seen a large increase in brands infusing political stances into their messages. If you feel compelled to make a point, just be ready to defend it.

4. Go public. Your account is thoroughly optimized, your content is eye-catching and you have used your hashtags wisely. Yet, you are not seeing the results you want. So why isn’t this social media thing working? Before you scrap your entire SMM strategy, take a look at your account settings – are they set to “private”? This could be the case for Twitter, Instagram, LinkedIn and other platforms; it’s the social media equivalent of leaving the lens cap on your camera during a photo shoot. Luckily, this mistake is an easy and quick fix.

Social media marketing is a great tool that you can use to build lasting and rewarding relationships with your customers. Don’t ruin your SMM strategy by making any of the above blunders—and don’t get discouraged if you have already.

At The Go! Agency, our team is trained to avoid these mistakes (and many, many others). Our goal is to make our clients shine! Contact us today to make 2018 the year your master social media marketing!

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5 Ways YouTube Can Boost Your Social Media Marketing

By Christopher Tompkins

9Nov

Social Media, YouTube

2017 showed a significant spike in video usage for social media marketing. It’s no surprise as Facebook, Twitter, Instagram and other platforms have made it easier than ever to make engaging videos and share them to a massive audience. However, the platform that made internet videos a way of life still stands strong as a powerful marketing tool. That’s right, we’re talking about YouTube.

Amongst the funny cat videos and Tasty recipe tutorials, businesses use YouTube as an integral part of their marketing. It’s an interesting part of the expansive web because studies show that YouTube, despite existing for years, is becoming more popular for marketing.

Check out why your business should be creating original videos and sharing them on YouTube today.

1. A voice on one of the most possible sites in history.

YouTube defined the “internet video.” It’s the first and still one of the leading platforms for videos. As a result, it’s one of the most popular sites on the world wide web. Millions upon millions of videos are available. You might be wondering how your videos are going to fare with a huge sea of content. Regardless, despite the quantity of content, parent company Google has made it so that people’s channels are easily findable thanks to search words and categories.

2. Search engine rankings.

Speaking of Google and their powerful search capabilities, hosting videos on YouTube may help improve SEO efforts and search engine visibility. The secret to this is to look up the most common questions people ask about your industry. Then, position your content around these questions. For example, if you are an insurance expert, you will see that “What is the difference between Medicare and Medicaid?” is an extremely popular question. You can create a video addressing this topic so your video pops up.

3. Staying in your audience’s light.

Have you ever visited YouTube and been greeted with a plethora of tailored content based on your viewing history? Yeah, they are good at that. This is why hosting content on YouTube is so important, you are continuously presented to new eyes, which means new leads, and potential customers.

4. Positioning as a professional.

Alongside informative posts on the other social media platforms, creating educational and entertaining videos on YouTube will position yourself and your brand as thought leaders in your industry. Whether you want to post an FAQ, a tutorial, a tour, or something new, make sure it is high-quality and branded. Here’s the catch– your call to action (which we will cover next) should be efficient enough for a promotion. Do not just make a longwinded advertisement for your video — save the promos for YouTube ads. Instead, make it real, digestible, and useful content that offers a takeaway. That’s how you earn subscribers, followers, and sales.

5. Content with a powerful call to action.

You can utilize your website and other social media platforms as a call to action to bring your audience close to your brand (and closer to a conversion). Be sure to give the viewer something to do, whether it’s liking, subscribing, emailing, or to visiting your website. Offer the links in the comment section but also have your actors or narrator in the video offer a verbal call to action. Studies have shown that while these calls to action may seem pointless, they are much more effective than you think.

People often think that Google+ is Google’s central social media channel. Wrong. It’s actually YouTube, and marketers are quickly waking up to this fact. Here’s a secret, you don’t need to hire Disney to make an amazing video. All you need is an idea, some still images or short bursts of videos, and create a compelling composition. As you surely have seen on social media, videos do not have to be huge productions as long as the idea is enticing!

Why Data Is A Social Media Marketer’s Best Friend

By Christopher Tompkins

7Feb

Social Media

Is there something wrong with your company’s social media marketing? You may have spent a ton of time crafting updates and still, no fish are biting. Maybe you just can’t put your finger on what the problem is. It’s time to study your data. Social media analytics may reveal the weak links in your content or strategy so you can adapt to what your audience is responding to the most.

Every week, gather up your social media marketing team to study your analytics. Whether you use Hootsuite, Buffer, or just analyze the native numbers on the platform of choice, you need to review your data.

We always recommend posting 1-2 times a day on your social media accounts. Because of this constant stream of content, your company’s Facebook, Twitter, Instagram, and other accounts should have a decent amount of posts to study. Which updates rocked? Which flopped? Did a particular hashtag gather in the readers? Perhaps an image or video got people talking? What advertising efforts really struck a cord? All of these questions need to be answered. Since most successful social media marketers write for the upcoming week, you have the opportunity to change your formula ahead of time to make things work.

On top of your weekly analytics, you should also have an in-depth monthly review. Study the past weeks of your campaign on a macro level. How have your numbers risen or fallen? This data should help you set up goals for the next month, and reveal areas you need to improve.

It’s important to work on things when you notice them, don’t push them off. Otherwise, these problems have a tendency to compound and worsen.

Of course, data isn’t all about you. When you are planning the month ahead, you should speak with your team and come up with a game plan based on projected trending topics. What holidays are coming up? What season are you entering? Perhaps the upcoming month tends to be a slow time for business, or maybe it’s the beginning of an annual rush. Planning ahead is essential for your content calendar and the success of your marketing efforts.

As you can see, you should get excited over charts and graphs! If you are stumped as to why your social media marketing strategy is a dud, you are in luck thanks to all the analytics available to study. The right marketer knows how to harness this data and fine-tune a strategy to social media excellence.

Does your team know how to study analytics and data metrics? We do! We can help your business hit the spot on social media.

5 Ways You’re Failing To Communicate With Customers On Social Media

By Christopher Tompkins

16Jan

Social Media

Does it seem like you’re speaking a different language than your customers? You actually might be! Now, I’m not saying you accidentally wrote your Facebook updates in Japanese, but perhaps you’re not speaking the way your customers like or understand.
Social media, in a nutshell, is about two things – communication and community. Yes, I know, sales may be your top priority, but social media takes a different route. As such, you’re going to need to know your customers and how they talk, or rather, how they expect you to talk. Here is why your writing may be your social media downfall:

1. Tone. Social media is the same as any other form of marketing in the respect that your company needs consistency. The language you use should be of the same tone as everything you do. Are you a business that gives off fun vibes, like a beverage or fashion line? Then keep it fun! Are you a divorce lawyer? Then maybe you should stick to a more professional feel. Either way, the right tone is essential to powerful and unique messages.

2. Technicalities. Some industries require customers to understand the nitty-gritty mechanics of the product. Others are better off simply explaining the benefits of the product. After all, a cleaning supply company probably won’t disclose all the science behind their products. On the other hand, a computer company may explain the type of processor or monitor screen resolution.

3. Content. Social media marketers need to study what kind of content their audience responds to the most. Whether it’s promotional posts, news articles, or even memes, it’s up to YOU to make sure there is engagement!

4. Timing. Each platform has a different “prime time” for posting. Some scheduling times are more effective than others. However, your audience is also an important factor. Your demographic should shape when your content is sent out. Some people check the internet on Tuesdays at 10:00am, others at Friday at 9:00pm. Study your followers!

5. Living in a bubble. Ignoring trends, holidays, current events, and the like is a bad path to take. You do not want to isolate your brand and role out the same content over and over. Your customers want a brand that can relate.

Who is your ideal customer? The answer to that defining question should determine how you talk, what you talk about, and when you say it. It’s imperative that you pinpoint your ideal demographic and the people you want to sell to. Otherwise, you might as well be speaking a different language!

Are you ready to reach out to your customers like never before? Contact us today to create an effective marketing strategy!

Social Media Show Business: How To Wow The Internet

By Christopher Tompkins

25Oct

Advertising, Business, Copywriting, Facebook, Google+, Instagram, Marketing, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized

In many respects, social media is the new Hollywood. Many people attempt to be a star, only now it’s online fame they seek. I’m not just talking about YouTubers trying to make it big on the small screen. This also goes for companies attempting to market.

Just like an aspiring actress seeing that Hollywood sign for the first time, you’re going to need these three traits to make it.

Perseverance. If you send one tweet out a week, no one is going to notice you. To say social media is fast-paced is a severe understatement. You need to keep hitting your audience with engaging content so you stay prominent in their news feeds.

Creativity. Many people use social media for entertainment. With that in mind, marketers need to make their content fun, attractive, and unique. To do that, you will need an imagination. A business’s graphic designers, creative copywriters, and other content experts need to know how to create enticing and exciting posts.

Networking Skills. Like everyone says, it’s about who you know. Social media doesn’t necessarily break that rule, but rather it bends it in a particular fashion. Your brand has the power to reach out to professionals, colleagues, leads, and customers through a wide variety of different avenues.

It’s show time! With nearly 2 billion people logging into Facebook, and hundreds of millions using Twitter, LinkedIn, Instagram, and Pinterest, it’s obvious for marketers to go where the audience is.

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