Tag : Video

How to Track Your YouTube Channel’s Performance

How to Track Your YouTube Channel's Performance
19Jun

YouTube success doesn’t just happen over night. It takes hard work, patience, and you guessed it—keeping track of your analytics! As we discussed in last week’s blog, it’s vital to formulate your SMART goals in order to establish what you want your YouTube marketing strategy to do for you.

Now that you’ve filmed a few videos, uploaded them to YouTube, and are promoting those videos on other social media platforms, it’s time to see if you’re on track to meet these goals. Of course, your business’s SMART goals will be different from other’s; however, it’s important to keep records of all of the data so that you’re able to see what changes you need to make next. In this blog, I’ll teach you the core metrics you need to be aware of when it comes to tracking your channel’s performance.

Understanding the Creator Studio
From earnings reports to watch time reports, YouTube analytics has every single piece of data imaginable to help you see if your channel is steadily growing or if it needs some work. To access this data, make sure you’re logged into your YouTube account, then go to YouTube.com/analytics. From here, you’re able to view a variety of important analytics such as these:

1. Interaction Reports
Interaction reports contain information regarding subscriber count, likes and dislikes, favorites, comments, shares, and more. Although many of these metrics seem like fluff, they are extremely important when it comes to understanding how your audience is interacting with you, and how you can better interact with your audience. With metrics like these, you want to make sure you’re being a good social listener; this means that you’re hearing what your audience is saying, and then responding appropriately.

For example, if you see that your subscriber count increased after posting a certain video, try to post more on a similar topic. If you’ve been reading through your comments and see that many people want you to make a video on a topic you’ve never discussed before, don’t be afraid to give it a go! On the flip side, if you see that your subscriber count dropped during a certain period of time, this might be due to the content you posted, or the lack thereof.

2. Watch Time Reports
Analyzing your watch time reports is vital when it comes to understanding the average amount of time your viewers watch your videos. While it’s said that the average human attention span only lasts for about 8 seconds, this doesn’t mean that you need to be making 8 second YouTube videos. Take a quick look at your absolute audience retention and your relative audience retention to see the most-watched moments of your videos and compare how well a certain video is doing in relation to similar videos on YouTube.

If the majority of your audience is skipping through the first few minutes of your video to get to the middle, or they’re leaving within those first few minutes, you might want to consider skipping your introduction all together. Furthermore, if a certain video of yours isn’t doing well in relation to similar content on YouTube, you might want to brainstorm how you can switch things up.

3. Revenue Reports
Who doesn’t want to see how much money they’re making, right? YouTube analytics provides a helpful estimated revenue report as well as a finalized earnings report for Adsense payments. With these reports, you can view your total estimated earnings from all Google-sold advertising and non-advertising sources.

YouTube analytics also provides you with an ad rates report that shows how multiple ad types are performing over time. This is definitely helpful when it comes to choosing the right ads for your audience!

Keep An Eye on Your Data
While you may be overwhelmed looking at all of this data, it’s important to analyze it so that you can continue to build your business on YouTube. And don’t go into panic mode if you see that you didn’t reach a majority of your goals; remember that social media marketing is all about trial and error. If you find that something didn’t work this time, don’t be afraid to try something new!

Do you need more guidance on how to track your YouTube channel’s performance? Schedule your free consultation with The Go! Agency!

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So You’ve Created Your First YouTube Video…Now What?

So You've Created Your First YouTube Video...Now What_
17Jun

Congrats! You’ve completed filming your first YouTube video, uploaded it, and it’s now out for others to view. However, this isn’t the end of the road. Now that you’ve created content, it’s time to promote it. If you’re not sure where to start, don’t worry—I’ve got a few strategies to share with you!

Where to Promote Your YouTube Videos
With over 300 hours of video being uploaded to YouTube every minute, it’s easy for viewers to get lost in a sea of content. In order to make sure your videos are visible, it’s crucial to inform your audience when you upload a new video to your channel. So, how exactly do you go about doing this? Here are a few key suggestions:

Share Videos on Other Social Media Platforms
Cross-promotion will be essential when it comes to getting the word out about your videos. This means promoting your videos on different social media channels like Facebook, Twitter, and LinkedIn. One way to do this is by sharing videos on these platforms.

When getting ready to share a video, make sure that you’re logged into your YouTube account as well as the social media site you’d like to promote your video on. After that, select your video on YouTube, click the SHARE button that’s right underneath the video title, and choose the platform you’d like to share on. From here, you should be directed to another window that will allow you to write a small description and then post your video on the social media platform.

While this is the easy route, there are a few exceptions when it comes to sites like Facebook and LinkedIn. Both platforms favor native video, or video that auto-plays within the newsfeed. Because of this, it’s essential to directly post videos to these platforms instead of sharing them via YouTube.

Send Out An Email Blast
Do you already send out a weekly newsletter to your audience? Then it’s only common sense to promote your YouTube videos within these emails! The best way to do this is through an email blast that’s sent to subscribers whenever a new video has been uploaded.

While it’s possible to simply share the link to your video within the email, it’s best to spice things up a bit. With the exception of gmail, you can’t embed YouTube videos into an email. This means that your fancy thumbnail won’t pop up when you paste your link in the body of the email. If this is the case for you, make sure to create a thumbnail image of the video by taking a screenshot of it in full-screen mode, placing that screenshot in the email, and then creating a link for it.

Note: To make life a little easier, be sure that your email provider supports HTML elements. This will allow you to add in those clickable links or thumbnails.

Promote Your YouTube Channel on Your Blog
A blog is one of the best places to show off your YouTube channel and notify your audience when a new upload is live. To do this successfully, start by adding a YouTube subscribe button to the sidebar of your blog. This can easily be done through an embed code generator. It’s also a great idea to hyperlink or embed your videos within blog posts whenever it’s relevant. Make it a priority to create a separate page on your blog site where all of these videos will live, or post these in your about section.

It’s Time to Get Started
Now that you’re aware of how to promote your YouTube videos, it’s time to put that knowledge into action! But don’t get too overwhelmed; start with one platform at a time and work your way through the rest. The important thing is that more and more people will become aware of your content as time goes on.

Do you need more guidance on how to promote your YouTube videos and make your channel a success? Schedule your free consultation with The Go! Agency!

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What to Know Before Filming Your First YouTube Video

What to Know Before Filming Your First YouTube Video
12Jun

Contrary to popular belief, most of the work behind YouTube marketing happens when the camera’s turned off. With that in mind, it’s important to have a plan of attack before you decide to start recording.

Once you’ve got a plan, you can look at the more technical aspects of what goes into making a YouTube video. Here are some factors that you’ll need to be aware of!

Length
The number one mistake that I see first-time YouTube marketers make is producing painfully long videos. When you first sign up for YouTube, your videos will be limited by a 15-minute cap. That is NOT an invitation to send out a 15-minute long video, though!

Generally, you want to err on the shorter side for your video length. Statistically, you want to produce videos that are two minutes long, at most. I know that doesn’t sound like much, but remember that a lot of YouTube’s (and video marketing in general) appeal is that it’s saving your user time. If it’s going to take your user 8 minutes to read a blog post, what’s the incentive to watch a 9 minute video on the same topic?

If that doesn’t sound like enough time to delve into your chosen topic, then you need to find a way to get to the meat of the issue faster. Viewers aren’t going to wait for you to get to the point, so it’s your duty to keep videos short and sweet.

As an aside: This doesn’t mean that producing a video should only take twenty minutes! Take as much time to film as you need, then edit it down from there. “My video is only two minutes” isn’t a reason to rush production!

Video Styles
Next, you’ll want to consider the type of video you want to make. YouTube has become famous as a comedy hub, but that probably isn’t the best route for your brand. Selling your business in a comedy video is no small ask, and I’ve very rarely seen it done effectively.

Instead, you should consider formats that will let you be informative. That doesn’t mean that they should be tiny rants (you still need to be engaging), but it’s perfectly fine to make a YouTube video that aims to educate more than entertain. With this style, there are a few that I’ve established as easy go-tos:

  • Insider Secrets
  • Overviews/Breakdowns
  • How-Tos
  • Q&As

These formats naturally lend themselves to being concise and packed with information, so these are where you’ll want to get started. Feel free to expand the format of your videos as you grow, but I’d strongly recommend keeping it simple as you start. YouTube marketing is hard enough when you’re just doing the basics!

Technical Formats
The work isn’t done once you’ve finished recording and editing, though. It’s important to remember that YouTube won’t accept just any file formats, either. Before you go to upload your first YouTube video, make sure it’s in one of the following file formats:

  • .MOV
  • .MPEG4
  • .MP4
  • .AVI
  • .WMV
  • .MPEGPS
  • .FLV
  • 3GPP
  • WebM
  • DNxHR
  • ProRes
  • CineForm
  • HEVC (h265)

Hit Record
Now that you’ve done the above, you’re finally ready for the “easy” part: filming the YouTube video. I know this is a lot of time and effort before you’ve even picked up a camera, but this is just what it takes to have a successful YouTube marketing campaign. So take this information and get started!

Do you need more guidance on starting your YouTube marketing campaign? Schedule your free consultation with The Go! Agency!

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How to Get Started With YouTube Marketing

How to Get Started With YouTube Marketing
10Jun

I’ve already talked a lot about why YouTube marketing is worth the investment, so now I want to explain how you can get started on the platform.

I know it can be intimidating to transition to video marketing, but remember that this is a step your local business NEEDS to take! With that said, let’s talk about the first steps in setting up YouTube marketing for your business.

Set SMART Goals
Before you create your channel, you need to figure out what you want YouTube marketing to do for you. In my experience, the best way to plan your marketing strategy is to align it with SMART goals. Here’s a breakdown of what that will look like:

  • Specific: Saying “I want to make more money” is not a goal, it’s a wish. If you don’t specify exactly what you want to happen, then there will be no way to determine whether or not your plan succeeded. When setting this goal, instead of saying, “I want to make more money,” you might say, “I want to drive traffic to my website from my YouTube videos.”
  • Measurable: Of course, just saying that you want to drive traffic to your website isn’t quite enough, either. If you get 1 click to your website from YouTube, does that mean your plan was successful? Probably not. That’s why you need to specify an exact number that you’re aiming for. To improve the current goal, you could edit it to be, “I want to drive 10,000 new visitors to my website from YouTube.”
  • Attainable: There’s no sense in setting yourself up for failure. If you’ve got 0 followers and no prior videos, then expecting 10,000 clicks to your website probably isn’t realistic. To make this goal more realistic, you could change it to, “I want to drive 200 new visitors to my website from YouTube.”
  • Relevant: Is your current goal going to help you reach your overall marketing goals? If you’re looking to drive engagement and positive sentiment with your brand, then it doesn’t really make sense to focus on clicks to the website. But if you’re looking to generate sales and conversions, then so far you’ve got a good YouTube marketing goal.
  • Timely: How quickly do you need to reach that number to consider your goal a success? Because earning 200 clicks in a week and earning 200 clicks in a year are very different results. For the final edit to this goal, you could say, “I want to drive 200 new visitors to my website from YouTube within the first month of YouTube marketing.”

That’s how you set a real goal that will prove valuable to your marketing strategy. Even if you fail to reach it, you’ll have a much easier time determining what went wrong. Nobody starts out perfect, so set these goals to test yourself and find ways to improve!

Commit to a Schedule
Posting content isn’t something that you can just do whenever it’s convenient. You need to establish and maintain a regular posting schedule if you want to grow your YouTube following. At the beginning, this will mean a lot of testing to see on which days your videos perform best, but there should be a regular schedule once you’ve figured that out.

When you have a regular posting schedule, it’s much easier for followers to engage with your content because they know when to expect it. When you drop the ball, they lose faith in your brand, so be sure to set a schedule that you can reasonably handle!

Take the First Steps
These are the basics that need to be established before you can really delve into YouTube marketing. Stay tuned for Wednesday’s blog where I’ll go into the nitty gritty of making your first YouTube video!

Need some help setting up YouTube marketing? Schedule your free consultation with The Go! Agency!

 

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IGTV: A New Frontier for Marketers

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9Jul

Instagram recently launched IGTV, a new video app. This app promises more flexibility and connection for both influencers and marketers. Here’s everything you need to know!

What is it?

IGTV is a separate app that hosts long format videos (up to one hour long). These videos are presented (and generally shot) in fullscreen, vertical format. The vertical format gives all the videos a guerrilla-feel: raw, urgent, and unfiltered.

So, it’s like YouTube . . . but for Instagram?

Not quite. IGTV is more similar to television on-demand. Like traditional television, it begins playing as soon as the app opens (as opposed to YouTube, in which users have to seek out the videos they want to play). If you leave in the middle of your video, it will pause itself and pick back up where you left off upon your return. An additional difference is account linkage. IGTV channels must be linked to an Instagram account. In regards to creator compensation, Instagram has stated that it intends to incorporate ways for creators to make money off of their content. Currently, however, advertising options are non-existent.  

Why should marketing professionals care about this?

Consumer engagement will be off the charts. Creators can add a swiping call-to-action. Users can like, comment, and share videos to friends within the platform. Brands will have unparalleled flexibility in crafting long form video content. Brands can connect with and incorporate social media influencers via IGTV. You can view IGTV content through the IGTV app or the Instagram app. 

The Specifics:

  • Currently, videos lengths must be between fifteen seconds and ten minutes. Longer times (ranging from 11 minutes to 60 minutes) are only available for verified accounts or accounts with massive numbers of followers.
  • Video files must be in .MP4 format.
  • The correct (vertical) aspect ratio is 9:16. 
  • Thumbnails should be in .JPG format.
  • Only one channel is allowed for each Instagram account. That means, if you want an additional channel on IGTV, you need to create a corresponding account on Instagram.
  • Instagram has produced a guide for video creators. 

Do you want to step-up your social media game? Do you want to revise your online marketing strategy? Do you need a guide to navigate the world of digital marketing? You are in luck!

Contact the Go! Agency today for your free consultation!

 

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5 Ways YouTube Can Boost Your Social Media Marketing

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9Nov

2017 showed a significant spike in video usage for social media marketing. It’s no surprise as Facebook, Twitter, Instagram and other platforms have made it easier than ever to make engaging videos and share them to a massive audience. However, the platform that made internet videos a way of life still stands strong as a powerful marketing tool. That’s right, we’re talking about YouTube.

Amongst the funny cat videos and Tasty recipe tutorials, businesses use YouTube as an integral part of their marketing. It’s an interesting part of the expansive web because studies show that YouTube, despite existing for years, is becoming more popular for marketing.

Check out why your business should be creating original videos and sharing them on YouTube today.

1.  A voice on one of the most possible sites in history.

YouTube defined the “internet video.” It’s the first and still one of the leading platforms for videos. As a result, it’s one of the most popular sites on the world wide web. Millions upon millions of videos are available. You might be wondering how your videos are going to fare with a huge sea of content. Regardless, despite the quantity of content, parent company Google has made it so that people’s channels are easily findable thanks to search words and categories.

2. Search engine rankings.

Speaking of Google and their powerful search capabilities, hosting videos on YouTube may help improve SEO efforts and search engine visibility. The secret to this is to look up the most common questions people ask about your industry. Then, position your content around these questions. For example, if you are an insurance expert, you will see that “What is the difference between Medicare and Medicaid?” is an extremely popular question. You can create a video addressing this topic so your video pops up.

3. Staying in your audience’s light.

Have you ever visited YouTube and been greeted with a plethora of tailored content based on your viewing history? Yeah, they are good at that. This is why hosting content on YouTube is so important, you are continuously presented to new eyes, which means new leads, and potential customers.

4. Positioning as a professional.

Alongside informative posts on the other social media platforms, creating educational and entertaining videos on YouTube will position yourself and your brand as thought leaders in your industry. Whether you want to post an FAQ, a tutorial, a tour, or something new, make sure it is high-quality and branded. Here’s the catch– your call to action (which we will cover next) should be efficient enough for a promotion. Do not just make a longwinded advertisement for your video — save the promos for YouTube ads. Instead, make it real, digestible, and useful content that offers a takeaway. That’s how you earn subscribers, followers, and sales.

5. Content with a powerful call to action.

You can utilize your website and other social media platforms as a call to action to bring your audience close to your brand (and closer to a conversion). Be sure to give the viewer something to do, whether it’s liking, subscribing, emailing, or to visiting your website. Offer the links in the comment section but also have your actors or narrator in the video offer a verbal call to action. Studies have shown that while these calls to action may seem pointless, they are much more effective than you think.

People often think that Google+ is Google’s central social media channel. Wrong. It’s actually YouTube, and marketers are quickly waking up to this fact. Here’s a secret, you don’t need to hire Disney to make an amazing video. All you need is an idea, some still images or short bursts of videos, and create a compelling composition. As you surely have seen on social media, videos do not have to be huge productions as long as the idea is enticing!

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