Tag : twitter hashtags

Hashtag Your Holiday! Why The Calendar Is Your Social Media Friend


Happy Fourth of July! As Americans celebrate their Independence Day, fireworks will set off, hot dogs will be grilled, and beer will be slurped all throughout the fifty states. Meanwhile, our fun moments will be documented online via social media. These are the kind of days social media was made for! We will see tweets upon tweets of firework videos and Facebook status updates wishing America a  Happy Birthday in the coming hours. Guess what? Your business needs to join in the fun.

Social media marketing rocks holidays. They bring inspiration to the writers, deliver a massive amount of content, and by using appropriate hashtags, your posts will show up on a whole lot more screens than traditional content. By acknowledging a special time which customers are most likely participating in, you will be showing the humanity of your company which is a key goal in social media marketing. You want to be involved in the community you are reaching out to.

Of course, Independence Day isn’t the only holiday and each festive time brings its unique array of content curation ideas. When December rolls around, you are in for some holiday overload so a nice balance of holiday-centric posts and business-centric updates will give your audience room to breathe. You should not ignore a holiday, even if you are a bit of a Scrooge. Every year, Google catches heat for not acknowledging Easter Sunday with their Google Doodles. You don’t want that kind of publicity.

There are also holidays beyond those that the Post Office acknowledges. Each industry has awareness months and niche holidays that pertain to its demographic. They can range from events like Breast Cancer Awareness Month (which is October) and National Ice Cream Day (which is coming up on the 17th! Get your scoopers ready). No joke, every single day is a holiday, sometimes two or three of them on the same day. A little bit of research will give you a plethora of things to celebrate.

From a strict business sense, you should use social media marketing to take advantage of holiday shopping rushes. Between Black Friday specials to Back to School sales, the Sunday Paper inserts have nothing on a boosted Facebook post. So, get your Santa hat on and light those sparklers, because your business will benefit from participating in these special fun days.
What holiday posting techniques does your business utilize? Comment below!

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HashTags: Why You Need Them and How to Use Them


I’m sure that you have heard about Hashtags before in social media, and maybe even know what they look like or have tried your hand at using them yourself.  But do you know why you need them and how to use them?

If you do not know how to use hashtags, it is time to sit up and take notice.  The reason being is that hashtags are now being used by Facebook (at the time of this writing, they are slowly being rolled out to Facebook users worldwide).  This should be a game changer for many online marketers as before this news, if the company did not use Twitter, they figured that there was no sense in learning how to properly use Hashtags.

But this has all changed now.

Let’s dive right in and discover exactly what a hashtag is.  A hashtag looks like this: #.  The hashtag becomes activated when it is paired with a keyword like so: #environment.  Let’s break this down further.  The “#” sign before the word environment signifies it as a hashtag and the word environment is the keyword used to identify which conversations on Twitter or Facebook to link your update to.  Why does this matter?  This will pop your tweet or update into a category of people talking about the subject #environment.  You see, after you create your hashtag and send a tweet or update, it will become hyperlinked.  If you click the hyperlink, it will take you to the stream of EVERYBODY site-wide speaking about #environment.  Talk about exposure, eh?

So, how do you create your own?  Simply add the # sign in front of the keyword that you would like to use to enter your update into a stream of conversation.  If you want to use a phrase, don’t use spaces.  For example: #socialmedia instead of #social media.  For the second one “social” will be the only phrase that is associated with that hashtag.

Why use them?  You would be surprised about the extra exposure that you will receive.

First, as stated above, when you use a hashtag you are being connected to other conversations on Twitter and Facebook where people are talking about the same topic – so obviously a fantastic way to get in front of not only a targeted market, but a targeted topic and conversation.

Going above and beyond this fact, posts with hashtags are proven to get two times the amount of exposure!

So that is Hashtag 101 – go out there and create your first one and share it with the team and I @thegoagency using the hashtag #myfirsthashtag.

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