New Tools of Trade

5Jun

Advertising, Facebook, Instagram, LinkedIn, Social Media, Uncategorized

Okay, so say you’ve finally decided to sign up for social media and you have some fresh accounts. For starters, you’ll most likely have a Facebook page, Twitter account, and maybe a LinkedIn account. You might start the first few weeks strong, one to two posts a day, sending out really engaging content to the internet. However, maybe you take a day off and you start to falter, or your work day was too busy to post. Now you’re two days behind, three days, four… soon this whole social media marketing thing seems to be too much than its worth and you give up. If done incorrectly, social media can be a slippery slope to internet anonymity. The pressure to post on a constant basis can be daunting for many, if you’re doing it alone. So, how can you stop this from happening?

Software developers aren’t oblivious to the digital world around them. There’s tons of helpful third party apps, programs, and websites that can help you tackle the social media landscape with ease.

Hootsuite – We’ve mentioned this big helper before, but it’s definitely worth talking about twice. Hootsuite offers multiple features to make you a social media pro. Their Streams feature lets you view multiple news feeds of content at once. You can post from any social media account, or schedule them for the future. Hootsuite is, in a word, irreplaceable.

Notifier– Yet as awesome as Hootsuite is, it is not a one stop shop. Notifier does something few other programs can. It analyses your content for references to other companies and does research so you can tag the appropriate accounts to get a little extra publicity. Most social media managers try to tag other users if possible, but Notifier is an excellent tool to utilize.

Crate– One of the most important tactics a social media pro uses is to analyze trending topics. Crate is here to help you figure out the hot topics that are relevant to your brand and interests. It’s primarily aimed towards Twitter users so they can hone their content to get the most views and followers.

Canva- The above tools are great for text content, but what about visual? After all, social media success requires a nice balance between pictures and text. Canva is a great tool to help users make stunning imagery. While graphic designers are always amazing resources, websites like Canva can be quick alternatives that can make your posts look amazing.

Tagboard- Hashtags may seem to be a mystery to novice users. But in reality, they’re cornerstones to popular posts. Tagboard is a resource that offers you lists of the most used hashtags in present day. This is a great way to keep relevant.

As you can see, these five tools go above and beyond and will help your content do the same.

Have you tried any of these tools? Did we miss any great ones you’d like to share? Comment below!

Free Bird: Twitter Changes the Rules

By Christopher Tompkins

25May

Social Media, Twitter, Uncategorized

Twitter allows many forms of communication and often times opens up a whole new world for its users. Many of us couldn’t go a day without expressing ourselves on the intuitive platform. However, it doesn’t allow you to write a long-winded novel of a post. For the most part, this is a great thing. Unless you just wrote an amazing post, utilizing all 140 characters, and then your heart drops when you forgot to add a link. Changing a whole post in order to conform to Twitter’s limits can make a writer go back to the drawing board. Even with Hootsuite, Google, and Twitter itself shortening links to 23 characters, that 140 character limit can be a real hassle at times. Well, chirping Twitter seems to be allowing for some longer bird calls with their new update, which will no longer count images and links as part of that 140.

For the most part, it seems to be a great idea. www.UNLESS-OF-COURSE-PEOPLE-START-DOING-THIS-TO-TAKE-ADVANTAGE-OF-TWITTERS-NEW-FOUND-FREEDOM.com As with most things in life, people tend to take advantage of a little leeway. It’ll be interesting to see how Twitter stops that from muddying up their currently clean and sleek layout.

According to an article from Bloomberg, this update can be implemented as quickly as the next few weeks. CEO Jack Dorsey says they’re trying to give users more flexibility on the site. This is certainly a positive step forward, adapting to the times when people can literally write a book on their smartphone of choice, as opposed to the early 2000’s when we were confined to 140 character texts with the assistance of T-9. Those were dark, dark days, but things are looking up in the technological and social media frontiers everyday. Businesses will benefit from this because now they’ll have even more room to express a message to their followers and attract potential clients and customers.

For more information, check out Bloomberg’s article here: http://ow.ly/tlfM300puSv

Do you think this update will do some good? www.OR-DO-YOU-THINK-IT-WILL-BACKFIRE.com? Let us know your thoughts!

The Value of Ongoing Social Media Marketing Education

By Christopher Tompkins

22Sep

Email Marketing, Facebook, Google+, Healthcare Marketing, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized, Video, YouTube

Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis.

But little did they realize that within ten minutes of putting down that book or jumping into the car to ride back to the office after the event, that the information they had just learned was outdated.

Over the past 7 years of working in the social media space, I have seen hundreds (if not more) of people fall into this trap of “learning it once, and done.” They hit the social media information circuit hard for a month, and then vanish for life – utilizing all of the tips that they gleaned in that one month of information gathering.

I hate to tell you folks, but if you want to be successful with social media marketing, you need to be constantly evolving your skills and organically changing your approach on a weekly (if not more frequent) basis.

This is why I am a huge proponent of ongoing social media marketing education. So much so that I actually created an online social media marketing school (The Social Marketing Academy) where students can log in and learn more about whatever topic they are interested in the most. On-demand. When they learn best. With the wonderful response to that, I expanded it to include in person workshops and bootcamps.

From this time I have spent with the students at The Social Marketing Academy I have truly seen a difference in how they approach their social media marketing, due to their exposure to ongoing education.

Whether you are a student of The Social Marketing Academy or not, there are ways for you to constantly stay abreast of the changes and advances that are constantly being made to market your business more effectively.

By focusing on constantly developing your social media marketing knowledge you can expect the following benefits overall:

I find this attitude applicable to how a business views social media marketing. I’ve come across so many entrepreneurs, CEOs, CFOs, marketing, and sales professionals who have gone to one social media seminar or read one social media marketing-themed book and thought they had the game down pat.
But little did they realize that within ten minutes of putting down that book or jumping into the car to ride back to the office after the event, that the information they had just learned was outdated.

By focusing on constantly developing your social media marketing knowledge you can expect the following benefits overall:

*Being Ahead of the Pack: There is nothing worse than logging into your Facebook Business Page and finding out that all of the image sizes have changed, resulting in your page looking ridiculous. Or how about finding out about the secret time saver on LinkedIn that no one is using…too late so that it is no longer effective. Keeping abreast of social media advances will keep you in a proactive mode, rather than a reactive – which is not ideal for social media marketing success.

*Competitive: Allowing your competitors to being privy to effective social media information before yourself is doing your business a massive disservice. This is public information, that when you stay on-top of it you can implement it quickly. And sometimes with these tools or tactics, the first-adapters get the highest return.

*More Control: By having a clear understanding on an ongoing basis, you will have more control over the design and execution of your campaign. You will know what to anticipate, how to implement it, and how to organically change your campaign for success.

*Tools and Metrics: As a lifelong social media learner you will get access to major time-saving or cost-saving tools that will help you take your social media campaign to the next level. Ever heard someone talking about a tool that they use that you never have heard of? If you are ignoring the social media news, it could have been around for years…and you could have been using it. Some tools can save hours a week!

*Reporting: You will also be able to fine tune your objectives to be more aligned with what each site can really offer your business. With this knowledge you will be able to set more realistic objectives, measurements, and report on your results in a more informed manner.

And this is just scratching the surface. I urge you to take this to heart, especially if you dip in and out of following social media trends. Put some time aside every week to learn something new, check in on the trends, and check in with what your competition is doing.

If you need some help, I proudly suggest that you check out The Social Marketing Academy. It is a great tool to help you stay on top of social media education and trends. Also, what sets us apart from other educational institutions is that we develop the courses that you suggest. Our curriculum is based on what YOU want to learn about. So get started today – click the following link, learn more, and enroll today: http://www.thesocialmarketingacademy.com

3 Time Saving Social Media Content Shortcuts

By Christopher Tompkins

11Nov

Facebook, Google+, LinkedIn, Social Media, Twitter, Uncategorized

With all of the importance companies are beginning to place on social media, it’s imperative to stress the right aspects of your business. When we speak with potential clients at The Go! Agency, we find that many times their focus is not on their message, but on the return they can expect.

While I think that ROI is an important topic to discuss, what’s more important with social media is the term “social”. When a business gets involved with social media marketing, what they are agreeing to is the fact that they are ready to join the online conversations that are already happening regarding their industry, and their very own company.

So….what are you going to say?

Formulating creative and engaging content on a regular basis can be overwhelming. On average, companies are putting out two status updates per day per network. So as a baseline, the average amount per week is 14 individual posts. That’s a total of 56 per month!

Here are a few ideas that you can add to your monthly content list which will help you to reduce the amount of time that you spend generating new content. Sometimes by half!

Themed Days
Above and beyond, this is the easiest way to not only create a conversation with your target audience, but help engage them in a familiar way. Have you heard of “TBT” or Throw Back Thursday? This trend has swept through the social media world and now more and more companies are using this tactic in an effective way. My suggestion is to choose one or two days per week to start. For example maybe you can use Monday and Thursday. If you are a healthcare related business, perhaps Medical Monday and Thankful Thursday and share content that is branded to those to titles and ideas. Remember to use visuals as much as you can.

Ongoing Quizzes
Asking questions is always a great way to engage your audience, but if you want to go one step further have an ongoing quiz plan. First, you can create the theme of your quiz around a certain month. For example, Breast Cancer Awareness Month for a woman’s hospital system. You probably have many interesting statistics and FAQs about breast cancer that you can share. So why not run a quiz for 5 days in a row each week – Monday through Friday. Come up with a new question (along with a visual) dealing with breast cancer and ask your audience. An example could be: “True or False: Breast Cancer is the leading killer of American Women.” Something as simple as that can work wonders!

Fill in the Blanks
People love engaging and sharing their opinion. Providing fill in the blank statements is a terrific way to get your target market talking. I wouldn’t suggest going overboard with these, but once a week why not try one out. It can also be used in conjunction with your Themed Days, for example on a Thankful Thursday you can share “Today I am most thankful for ______.” These also can help you see what your audience is most interested in.

Now, by just using these few tools listed above you can cut down the amount of content you have to create by half, if not more. Creating an ongoing content strategy is a must, and by adding these elements to the mix, you cut your work down while creating instantly engaging content for your audience!

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Twitter Lists: How to Create and Populate Them

By Christopher Tompkins

11Jul

Social Media, Twitter, Uncategorized

One of the best features of Twitter, but little used by Twitter newcomers, is the Twitter Lists function. If you want to get the most out of this popular site, this is a great way to target your marketing efforts while shaving valuable time off of your daily onsite work.

Before you create your list – you need to figure out what the list will be all about. This is where the planning comes in. How would you like to use your list? Some of the most popular way to use lists is for prospecting, following power users, keeping abreast on a specific topic or keeping tabs on the competition. Whatever you choose, create your list accordingly and then start adding members.

Creating your first list is simple. Here’s what you will need to do:

Login to Twitter
Click on the “Me” button on the top black tab
Then on the menu on the left, click “Lists”
On the right, you will now see the main Lists page. It will show you the Lists you are Subscribed to and the Lists that you are a Member of. Next to that, you will see a button that says “Create List”. Click this.
This will pop up a little window where you can create your new list. First name your list. Here you want to choose an identifying name that will help you quickly reference the list.
Then write a description. Here you want to describe what the list contains in 100 characters or less.
Then choose if you would like to make your list Public or Private. Basically, if you do not want ANYONE to see the list, keep it Private. But if you are creating the list so that its members know they have been added, keep it Public.
Click Save list.

Now….you need to start adding people to the list. This is fairly simple as well. While logged into Twitter, find the person that you want to add to the list and go to either their main page or profile summary. There you will see a little button with the outline of a person. Click on this button and a dropdown menu will appear. Choose “Add or remove from lists…” and a window will pop up where you “Include @person in:” the list of your choice. Tick the box next to the list that you would like to add them to and click the x on the top right to save and close. Then…move onto the next person!

If you ever want to reference your lists at anytime, repeat steps 1-4.

Happy List making!

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Social Media 101: 8 Steps to Social Media Marketing Success

By Dale Griffen

17May

Facebook, LinkedIn, Marketing, Social Media, Twitter, Uncategorized

Social media has taken the world by storm over the last few years. It not only serves as a great form of public relations for any organization, but as a wonderful way to network, measure your efforts as a business, see what the competition, your peers, and industry leaders are doing. It is a tool to constantly find ways to improve the delivery of services and care you give your clients.

As someone who specializes in the online marketing arena, I meet and chat with people everyday who are interested in using social media to promote their business. But surprisingly many of these people have a major problem in that: they don’t know how to start!

So in this article I want to provide you with a fool- proof step-by-step 101 list to get your social media marketing campaign underway in no time flat!

Step 1: Write Down Your Objectives

The first thing you’ll want to do is identify what you are trying to achieve through using social media to market your company. Keep in mind that more leads or followers is not your only goal. The types of objectives you should be looking at include engaging your current customers/clients, offering better customer service, learning about new services and governmental issues, building brand recognition and getting more local exposure.

Step 2: Know Your Target Market

A social media marketing campaign that is laser focused has the ability to reap better results than a broad shoot campaign. Make a list of 5-10 target markets that you want to hit and keep it handy throughout your campaign. Having this list will help you keep your “eye on the prize”.

Step 3: Look at What Your Competition is Doing on Social Media

Many of us do a competitive analysis when we put together a traditional marketing plan….so be sure to do the same when developing a social media marketing strategy. Usually the easiest way to begin this exercise is to go to the competition’s website and follow their social media links. If you can’t find the links on their website, login to sites like Facebook, LinkedIn and Twitter and search for their company name. Are they getting lots of comments? Do they use lots of graphics and design elements? Are they posting often? Taking a look at these items can give you good solid ideas of what you need to do.

Step 4: What Are You Going to Say?

This is one of the trickiest things to come by as many organizations don’t have a wealth of available info to share. Make sure you are able to come up with content that is timely, engaging, entertaining, thought provoking and educational. Think out of the box! If I was a healthcare organization, I would go to the website for the medical association that is within my niche and share some of their updates and tips, as they would be relevant and interesting to my audience. Sharing is caring….not stealing! But content is king. People write blogs and post information online so it can be shared!

Step 5: Choose Your Sites

Once Steps 1 through 5 are complete, it is time to choose the social media sites you want to start using in your marketing campaign. Every business is different and some will find success quicker on one site than another. There isn’t a hard/fast rule on this. All sites are evolving and making it easier for businesses to get involved. The playing field has changed greatly over the past years (and even months) and there is a spot for everyone on all social media sites. One thing we suggest that you do today, if you haven’t already, is log on to the ‘Big 3’ – Facebook, LinkedIn, and Twitter (and while you’re at it create accounts with Google+, YouTube, and Pinterest – collectively the ‘Big 6’) and stake your username and piece of ‘online real estate’ before your competition does. (Note – this happens often!)

Step 6: Find a Good Support Site

Search and find a site to help you manage your accounts. There are free sites out there such as HootSuite, TweetDeck, SocialOomph, IFTTT and others that allow you to track, search and even schedule profile updates on the fly. When you create your plan, these sites will make it easier for you to manage your overall campaign.

Step 7: Create a Daily Plan to Ensure Consistency

This strategy is key to a successful social media marketing campaign. Your daily plan should contain a combination of Steps 1-6 and have daily time constraints attached. Make sure you identify who will be the touchpoint for the communications you get as a result of the campaign. For example, if you have a marketing team of 5, decide beforehand who will be in charge of delegation and qualification of the leads, information requests, comments, etc. If you’re doing it alone – start with 20 minutes, using a site you’re comfortable with, say Facebook. When you’ve developed a comfort level on one site, gradually add another.
Step 7A – When you’re on social media sites – remember it’s called ‘social’ for a reason. Act the same way you would at a ‘real-time’ networking event or cocktail party. Show up with a goal of connecting with people who can help your business. Reach out and introduce yourself to people and companies that may be within that target audience. Remember there are wallflowers online too! Just as at a party – know that people like to hear about themselves before they hear about you, be sure to comment on their posts, articles, or blogs and make sure to thank them if they comment on yours! Your goal is to take the conversation offline (away from the party) where you can develop a closer and more synergistic relationship.

Step 8: Create a Form of Measurement

This is tricky, so I would suggest waiting until after your first month of social media marketing. At this point you will be able to see what sorts of results come in: website hits, likes, comments, messages, leads, etc. In social media, we like to look at the acronym R.O.I. as ‘Return Of Influence’ rather than ‘Return On Investment’ – as this IS P.R., just as a billboard, tradeshow, or TV commercial – all are difficult to equate the initial outlay to the number of new sales/clients, however with social media you have the results of your influence (likes, comments, shares, etc). Once you get a handle on this, you will begin to understand what generates the best results. Create a quick spreadsheet and track these measurements on a weekly basis. As all of the sites have wonderful archives, it makes it a cinch to go back through the week’s activity to find what you need. If you are going to use your website to track effectiveness, make sure you have an analytics program installed that can monitor where your traffic comes from. If you don’t, Google Analytics is a free and easy option to use (and the results are carefully tracked).

Now you are on your way! The best part about social media marketing is it is an organic process that can change from time to time. Don’t forget to audit your campaign monthly to see if any of your measures or activities need changing or updating. Staying consistent, organized and informed will help you not only launch effectively, but promote your company and business successfully.

“I don’t have time to do this!” you say. That’s where a social media marketing firm may be of assistance. Spending the time doing it yourself does take away from what you do best. Having an entry level person do it can be tricky, as it IS your reputation they’re handling. Dedicating a higher level person or marketing manager may take them away from other marketing and sales opportunities. Although social media works in conjunction with your operations and marketing team, having them do the day-to-day activities may be more costly than outsourcing.

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Your Social Media Prescription: The Cost of Social Media

By Dale Griffen

13May

Facebook, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

This has been republished courtesy of Doctor’s Life Magazine – take a look at the online version here.

Well, it’s free! Sort of. We all know the importance of social media, and to utilize it effectively, you’re going to have to spend either time, or money! It’s up to you as to which one you use! Currently ALL of these powerful social media sites are free to use. Sure, there are options that they utilize to try and get your money, from paying for (promoting) your posts, upgrading your account (you probably don’t need to do this) and with e-commerce options. But basically there’s no charge for using these platforms. But we all know the saying: “Time is money.” To optimize, populate (with a targeted audience), and fill your site (with content that moves your audience to action) takes some time, effort, and planning. Many businesses out there are seriously vamping their following, their sales, and reputation as thought leaders using social media—all the while using social media as a vehicle of P.R. and brand awareness—with speed racer proportions! Are you up to the challenge?

Social media platforms are a constantly changing and evolving medium. With that in mind, although we consider ourselves “specialists,” one can never be an “expert,” as all of us are constantly learning these changes, updates, tweaks, and new applications within the platforms. But the general principals with social media, as we mentioned above are:

Optimize your site. Make sure your images mirror your website so that your brand carries through. After all, this is a living, breathing, evolving version of your website. Make sure you fill it out completely—people expect it to look as professional, and it is a reflection of you and your business. Be sure that it has your location, contact info, hours and that all the links work. Also, be sure that you aren’t utilizing a personal page for your business.

Populate it with people that you feel might be interested (peers, current and potential clients and supporters, industry leaders, and more). Don’t be a wallflower here—reach out and follow/like/connect with at least 10 new businesses or people a day, and leave a comment on their site, letting them know you like something they have posted (if you do, remember – be genuine).

Fill your site several times a day with great content (comments, quotes, pictures/videos, questions, tips, news article links, announcements, new products/services, upcoming events/appearances, achievements, links to your blog/website).

Engage with your audience. If someone likes or comments on something you’ve posted be sure to thank them, and maybe even encourage them to sign up for your newsletter or blog “for more great tips like this.” But make it easy for them—include the link that will bring them there. Bit.ly is a great site for shortening and customizing a link. Check it out. (Tip: Always test a link before you send it – for example I recently wrote an article that was published in Doctor’s Life Magazine, and we posted it on our website. I created a short link, but every time I share it, I test it to make sure it’s still valid, or that I didn’t mistype it. Check it out: bit.ly/SocialMediaRx

With that in mind we recommend that everyone complete a simple marketing plan to ensure that you know what you have to do each day and get it done. Much like a diet, exercise plan, or even a road trip, having a pre-written plan or map in front of you makes you much more likely to stick to the proper route and reach your goal more efficiently and effectively.

What about the cost? Well, with the platforms being free of charge, what you have to think about in terms of cost is the time factor, and who you will have do all of the above actions. Here are your options:

1. Do it yourself

2. Office manager / marketing manager

3. Receptionist / entry level person

4. Outsourcing

Doing it yourself is a great option, as this is your reputation and business that you’ll be promoting. However, it does take you away from what you do best—running your practice.

Having an upper management person take over your social media is also a good idea, as they usually have a great understanding of your business, products and services, vision, and goals in mind, but it also takes them away from other duties, and if it’s your marketer, it takes them away from other sales duties, and face to face activities. Additionally, these people tend to be your higher paid employees and if they’re constantly being interrupted or aren’t proficient with social media – the added time equals more money out of your pocket.

An entry level person may seem to be a good alternative, they are more economical, sometimes are younger and more proficient on social media—but remember, this is your reputation we’re talking about. Will they deliver the business acumen, professionalism, and deep-digging, laser-focused campaign that you need? Will they be on top of the latest applications and logistics with these platforms that change daily?

Outsourcing to a company that specializes in social media may be your best bet! A common misconception is that hiring firms like ours to perform your social media marketing campaign is just too expensive. Having an in-house person do the work, or hiring someone may also include you having to pay for their benefits, taxes, insurance and when that person is out sick, someone else has to do the social media or it doesn’t get done.

Our services provide everything listed above so that you and your business can have 100 percent social media management, optimization, engagement, and monitoring taken care of—all for the cost of 4-10 venti coffees a day, depending on the services you choose!

Now, it’s obvious, no one drinks that many coffee’s a day, but it’s not out of the question for your sales/marketing rep to bring that many coffees and bagels to the offices that they call on. In fact, I utilize a caterer that specializes in pharmaceutical rep lunches. I asked them what the range and average is that pharma reps spend on lunches—I was surprised that the range was between $100-$500 per lunch, and the average is $150-175! Many times you have to feed the entire office in hopes of getting to the ONE decision maker that they need an audience with. With social media, you can get directly to that target or decision maker without all that hassle.

Think of that in terms of other more “traditional” means of advertising and P.R.—billboards, print and TV ads, trade shows—are all great ways of getting your name out there – however with social media, your message can change several times a day, is portable (it can be shared across the world with the push of a button), looking at peoples comments and the logistics – you are able to see what your following likes to hear about, and most importantly – you can connect with that laser focused target audience – people that WANT to be educated by, entertained by, and engage with YOU.

When outsourcing your social media, you may ask how we learn about you, your practice, your business, what sets you apart, what we can post, and to whom—this is where we excel. In the beginning, we have our clients complete a short questionnaire that gives us our parameters to start, and then we give you the option to pre-approve the posts that go out in your behalf. Our team of social media strategists meet regularly to discuss your campaign, how to improve, manage, and innovate your campaign. We also check in with you if anything comes up that is beyond our scope, is a referral, or can be put in your sales funnel for follow up by your sales and marketing team.

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RT This: The Power of Getting ReTweeted on Twitter

By Christopher Tompkins

5May

Social Media, Twitter, Uncategorized

Twitter has continually been one of the most mysterious and misunderstood marketing channels for many businesses. The speed of the information, the suitable content to share, the millions of users, the terminology: what does it all mean?

Although with that said, I’ve seen many companies drastically change their opinion of Twitter in recent years. They have begun to understand that taking it for face-value can be unwise and can actually hurt the competitive nature of their business online.

A better approach to Twitter marketing is to look at the huge opportunities that Twitter holds. Not only are there millions of users, but the members of your target market (not to mention your competitors) are there interacting, discussing and setting appointments.

How do I know this? Managing and executing countless Twitter campaigns over the years, my clients were able to get more hits to their website, set media appointments, get full penetration during live events/exhibitions, set sales calls, qualify leads and this is just the tip of the iceberg.

To drive this point home, I want to talk about the wonderful RT.

I think one of the most interesting and misunderstood aspects of Twitter is the ReTweet (otherwise known and further referred to in this as RT). The power of this alone should make a Twitter naysayer listen a little closer.

Imagine if you had a market on Twitter of 50 followers (which are similar to LIKES on Facebook, but MUCH more powerful). You wrote an update sharing your latest blog. Someone searching Twitter for information about the topic of your blog comes across your “Tweet”. They like the content and decide to share it with their audience and RT it.

They have 100,000 followers.

You just got the potential number of eyes that would see your Tweet from 50 to 100,000. Also, the person who RTs it was an opinion leader in your field or maybe even a prominent media outlet. Imagine the credibility this will give your Tweet.

I’ll stop there. If Twitter is a marketing channel that you have been avoiding, just think about the power of this ONE aspect of the whole experience. This alone could help you reach more people than a typical print advertisement or television advertisement. Not to mention the endorsement that you would receive from a trusted source.

My advice? If you are not using Twitter, it may be time to reconsider.

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