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Crisis Communications 101: How to Let Your Customers Know and Keep Them Informed

Does your team know how to best communicate for your business during a public relations crisis? Creating a crisis communication plan is the key to success.

In light of the recent Coronavirus pandemic, the team and I have been increasingly approached by many of our friends, clients, and business associates as to how to best communicate how they are dealing with the situation. So, in other words, crisis public relations or crisis PR.

What you may be surprised to hear is that there are still countless numbers of companies who are still taking their time to put together their official statement!

In situations like this, swift, informative action is an absolute must – no matter how light or severe the situation actually is. But why don’t people act fast?

The reason is, quite frankly, because they are in the middle of a crisis, and in times of crisis it is challenging to pull together your team, thoughts, and create a solid plan of action when the environment you are working within could be compromised, high stress, or in a state of panic.

If this has happened to you (or if it has not), I have some solid tips for how to deal with crisis communications in order to inform your customers, clients, as well as the community that surrounds them. These tips will help you manage your reputation, avoid costly PR crises, and enable you to respond quickly when a potential crisis occurs.

Tip 1: Circle Your Wagons Immediately

When a negative situation arises that needs immediate attention, call a crisis meeting immediately. If you are able to have this meeting pre-crisis that is ideal. The goal of this meeting is to go over the full story of what is going on and what the phases of the communications should be.

The key players who will be in charge of delivering this message must be in attendance (you can pull people in through video conferencing if you need to). In this meeting you will discuss:

  • The full situation and the factual state of affairs
  • What key elements need to be addressed first
  • Who will be delivering the messages
  • How will they be distributed
  • What is the internal messaging strategy
  • What is the external messaging strategy

Having these pieces of information immediately will help you divide and conquer the messaging strategy and keeping everything as consistent as possible when the crisis hits.

Tip 2: It’s Not About You, It’s About Me

When you are deciding what key elements need to be addressed publicly first, take a step back and consider the standpoint of the people you will be distributing the messages to. Even though the situation may be dangerous or dire, you want to ensure your clients, shareholders, and community that your organization is on top of everything and will ensure that the situation will be handled swiftly and with great care and attention.

Businesses sometimes will go into defense mode in their crisis communication strategies, but this is the wrong approach. Take accountability and reveal actionable steps to rectify the situation to ensure business continuity.

Tip 3: Get Your Story Straight

Whether you have 20 locations or just one virtual location, having everyone on the same page is an absolute must. In order to do this, you will have to make sure that you draft a message that covers all of the questions and concerns that your clients, shareholders, and the community will have.

In crisis situations, it is imperative that you communicate with your internal team FIRST. Empower them to have all of the details that they may be called on to share in the event of being questioned by anyone, including the media. Empower them also to have all of the pertinent details, and have a person they can refer questions out of their realm of expertise to.

If you have a large company, an internal email with a followup by each fo the department heads with their teams is a must. If you have a small company, direct communication is important. Never simply send a canned statement without having any followup. By having solid communication lines open you will create a united front that will benefit your public image and put peoples’ minds to rest.

Tip 4: Start Spreading the News

You should always know all of your main communication channels that you can shoot a message out electronically in order to do a blanketing of the messaging to your audience. Even better? Know how to access them!

Some of the main deterrents for sending out messages I have heard in the past from clients is: I can’t find the login details, I don’t know if we use that account, do we have an account on Facebook, etc. Yes, these are real responses.

So maybe create a crisis response list, including login details, so that if you need to move fast anyone can step up to the plate and get the message out there. Here are some of the most important channels that you should consider:

  • Email: send out a blast addressing the matter to your email lists
  • Press Release: distribute an electronic press release utilizing your preferred service
  • Website: post your statement on your website somewhere prominent (as a pop-up or as a spot on your homepage)
  • Social Media (Facebook, Twitter, LinkedIn, Instagram): create statements that are specifically designed for each social channel and make sure that you have the full coverage needed

Internally you can also create posters or flyers to keep clients and staff updated on the process.

Tip 5: Keep the Communication Coming

Just because you sent out your initial crisis communication, doesn’t mean that you are done. Any serious situation that may cause concern or scrutiny of your practices needs to have additional communications as new developments occur. If the situation gets more serious – draft a message that reflects that. If the situation gets better – communicate that through another communication.

The level of how many of these that you would want to be sending out is really determined by the seriousness of the crisis event and the intensity of your audience in terms of how they are scrutinizing your every move. Just know that one communication never cuts it with an engaged audience.

There are still more elements and tips that can be added to this list:

  • Creating FAQs about the situation for staff to reference
  • Video communications or a live statement
  • Press conference
  • Reaching out to local media

In times of crisis, the biggest takeaway here is that swift action is the best action. The longer you leave items unaddressed, the more serious the repercussions will be. Bouncing back from backlash for some businesses can be impossible, so focusing on a proactive approach is the way forward.

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How to Tie the Holidays Into Your Social Media Posts

100118 How to Tie the Holidays Into Your Social Media Posts

You know the holiday season is right around the corner, but what does that actually mean for your social media strategy?

Well, I could tell you to do steps X, Y, and Z to update your social media plans and all your woes will vanish! Christmas shoppers will rush to your website and the garland around your tree will be made of shredded $100 bills!

But that isn’t how this works.

I can’t tell you what’s going to work perfectly for your business in your unique situation. What I can tell you, though, is that Marketing Dive found that 80% of shoppers are planning to spend at least as much on holiday shopping as they did last year. The holidays are simply too lucrative not to plan for them.

So how do you learn what you need to do? You study the best. I’m going to show you some of the most successful holiday campaigns, explain exactly what made them such hits with their audiences, and give you some tips on how you can replicate those results.

Starbucks’ holiday cups have earned them a lot of attention over the years, and the 2017 holiday season was no different. The face of coffee let their customers design their own holiday cups and have a chance for their work to be shared by Starbucks by using the #GiveGood hashtag.

What’s their secret?
Starbucks has a huge fanbase of active, loyal customers. When they were given the chance to create content for a company they love, there was no hesitation. This influx of user-generated content (UGC) got Starbucks a lot of positive attention and plenty of fresh content for advertising, all without paying a dime!

#GiveGood was also a key part of their success. It showed users that Starbucks wasn’t thinking about themselves, but was instead focusing on the spirit of giving. That brought in a human element for customers to relate to, so suddenly they were getting into the holiday spirit and not just buying coffee from one of the largest corporations in the world.

What’s the lesson?
UGC is almost always going to endear you in the eyes of your audience. It’s also important to remember that, as the holidays come closer, you can’t beg your customers to buy from you. Show them your human side and let them be naturally excited about your brand.

2. UPS
UPS started a #WishesDelivered campaign to share real, touching stories from their customers of how UPS made a difference in their lives. Every time users shared or submitted stories with the hashtag, UPS donated a dollar to one of three charities.

What’s their secret?
The short version: people love stories. Everyone wants to feel good, and #WishesDelivered gave people a reason to spread the word about what a difference UPS was making. Combining easy charity donations with the chance to spread positive, holiday-themed news made this campaign an instant success.

What’s the lesson?
Tell your customers how you’re helping them! Even if you can’t afford a huge donation to charity right now, let your customers interact with your brand by telling stories of how you did right by them. Hashtag campaigns can work wonders for spreading your message.

Nobody said the holidays were all exchanging gifts and kissing reindeer. HotelTonight’s holiday campaign acknowledged that sometimes the holidays just suck, especially when family is involved! They posted jarring (in a good way) caricatures of unpleasant family members, and encouraged users to share their worst stories of staying with relatives.

What’s their secret?
HotelTonight was simultaneously funny and reminded its customers why they needed to book hotels over the holidays. It’s hard to say “I’ll just bunk with mom” when you’re thinking about your great-aunt Muriel’s Scrabble tournament!

What’s the lesson?
Holiday marketing doesn’t have to be happy. If your brand’s personality isn’t one that cares about Santa and eggnog, that’s fine! This is also a lesson that you should be establishing empathy with your customers wherever you can. Show them that you know what they’re going through, and they’ll flock to you!

You don’t want to copy these brands, but you should take the ideas behind each success story and make them your own! The holidays are a chance for your business to score some big victories, so don’t waste this opportunity with tired marketing strategies! Now get out there and show your customers why they need you this holiday season!

Did you find this advice helpful and want to see how else you can improve your marketing strategy? Reach out to The Go! Agency today for a free consultation!

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A Week in the Life of a Social Media Manager

A Week in the Life of a Social Media Manager (1)

Nobody said being a social media manager was easy! You’ve got a lot of responsibility, and it’s easy for things to slip through the cracks if you’re not careful!

That’s why I’m here. I’ve got a simple, usable checklist that you can use every week to make sure everything gets done. Across social media, these are the steps you’ll need to take for a thriving campaign!


  • Check Notifications: Make sure there’s nothing happening on your page that you need to handle!
  • Check Reviews: Thank positive reviewers and give thoughtful comments/questions to negative reviewers.
  • Check Check-Ins: Are people visiting your brick and mortar store? Be aware of who’s telling people about you and what they have to say!
  • Respond to Comments: Good or bad, every comment needs to get a response.
  • Check That Posts Are Correct: Always double check that your posts were published without errors!
  • Invite Engaged Users: If someone likes a post, invite them to like the page!
  • Respond to Messages: The faster, the better!


  • Respond to Replies: They’re a great source of audience engagement. Continue the engagement!
  • Respond to Mentions: Have a hand in any conversations about your brand!
  • Check & Respond to Messages: The last thing you want is to ignore a potential customer.
  • Like Relevant Posts: This will show your audience that your business is engaged with the goings-on in your field.
  • Retweet Useful Posts: Not every post can be about your brand. Share content that creates value for your audience!
  • Pin Featured Tweets: Is there something important you want potential followers to see? Pin it!


  • Like Relevant Posts: Get involved with your community by liking their posts and news in your industry!
  • Respond to Comments: If your followers have thoughts on something you posted, strike up a conversation! You’ll improve their sense of brand loyalty!
  • Check That Posts Are Correct: Did your caption format correctly? Is the image sized the way you wanted it? Double check!
  • Check Follower Growth: How much has your following grown? Consider your latest content and how that may have played a role. You’ll improve your overall strategy this way!
  • Spy on Competitors: See what your competition is posting and how their followers are responding. If the followers love a style of content, recreate it! If they hate another type of post, avoid it!
  • Respond to Messages: Don’t use generic responses like “Thanks!” or a thumbs up. Respond with something meaningful to the people who took the time to reach out!


  • Join Groups: LinkedIn groups are one of the best places to make professional connections.
  • Send Connection Requests: The more connections you have, the more credible you’ll look. If there’s someone you want to engage with, you’re more likely to get a response with mutual connections! Search for people by location or job title and connect with them!
  • Check Posts Are Correct: Professional sites like LinkedIn are especially unforgiving of bad formatting and grammatical errors.
  • Respond to Comments: If your content is getting attention, capitalize on that by responding to commenters.
  • Respond to Messages: LinkedIn messages could lead to a business opportunity, so always respond as quickly as possible!

Wash, Rinse, Repeat
It’s true that the job of a social media manager is difficult, but that’s no excuse to let things fall by the wayside. Save and print our checklist by clicking on the image below to make sure you’re making the most of your social media following and continuing to grow toward your goals!

Do you want some individualized help with your social media marketing? Just set up a free consultation with The Go! Agency!

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Find the Right Social Platforms for Your Local Business

Find the Right Social Platforms for Your Local Business

Just about everyone is on social media. But that doesn’t mean they’re all on the same platforms! There are always exceptions, but different platforms tend to cater to different ages, genders, incomes, etc.

I’m here to help you find the social media platforms that your business should be marketing on. If you don’t want to waste months marketing on the wrong platform, then keep reading!

Full disclosure: It is very, very rare that I advise a business to NOT market on Facebook.

What makes Facebook such a universal must-have for online marketing? Well, it’s got 1.74 billion active users, so you can be confident that whoever your target demographic is, they’re going to be on Facebook (unless you’re marketing to the Amish, in which case I really can’t help you).

Beyond that, Facebook has a sophisticated advertising system that too many local businesses miss out on. With this, you can target your ideal section of those 1.74 billion users and not worry about getting lost in the flood. It’s worth noting that organic reach is particularly hard to come by on Facebook, so think of an advertising budget as a necessity if you decide to go with this site.

As the default professional social media platform, LinkedIn is a hotspot for online marketers, especially for those working with B2B organizations. Instead of traditional followers or friends, LinkedIn uses connections for users to track the people they’re interacting with. This name is entirely intentional: Think of LinkedIn as where you go to rub some virtual elbows, not to hang out with friends.

Beyond Professional pages (which can be advantageous if you use them to promote your business), there are Business pages where your organization can directly interact with its followers. These are good for building your brand identity and encouraging people in your industry to take you seriously, where personal profiles are better suited for showcasing your brand’s human side.

If your target audience is maybe a little older (think 50+), has a high income, and/or works in an office setting, then LinkedIn is probably where you want to be. LinkedIn can be valuable for your local business because you can search for new connections based on location, so you should seriously consider this platform if I just described your target audience.

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No, it’s not just for teenagers and adults trying to be teenagers. With over 25 million business accounts and 200 million user visits to those pages every day, there’s a good chance that your local business can benefit from Instagram.

One of the big draws for local businesses? Instagram is one of the easiest sites for reaching people in your area. You can tag posts by location, and your hashtags should include a fair few pertaining to your store’s location (for example, if I owned a brewery in Columbus, Ohio, I might hashtag my posts with #Columbus, #ColumbusOH, #CbusOH, etc.).

This platform does tend to steer younger (mostly 18-34), but see who’s posting in your area before you rule out Instagram marketing!

Like Facebook, Twitter appeals to a lot of different demographics, so it’s a safe platform for most local businesses. It does tend to be pretty fast-paced, so your posts will have a shorter shelf life than on other social networks. For that reason, I generally advise posting on Twitter more than once a day if at all possible. Users could blink and miss your post!

That fast-paced nature also makes it better oriented for sharing news and talking about current events. So if you’re running a beachfront restaurant, sharing news about local water quality, activities to do on the beach, etc. would be a safe bet for Twitter.

Another reason I usually recommend Twitter is that your users will use it to voice their complaints. Twitter is a popular platform for clients to engage with brands, and you don’t want to miss out on that! The age range of Twitter users is pretty evenly spread out, so most businesses should be on here if not for drawing in new sales, then at the very least for engaging with their audience!

Get Social
It’s always better to work smarter than harder, so don’t waste your time trying to reach an audience that doesn’t exist on your chosen platform. Use my advice above and I’m sure you’ll get your social media campaign off to a great start for your local business!

Are you still unsure of where your business should have social media profiles? I’ll give you some answers during your free consultation with The Go! Agency!

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The Essential Guide to Engaging With Your Audience

The Essential Guide to Engaging With Your Audience

You’ve got great ideas for new content and ads, but how do you know who to target? It’s safe to say that your new boat engine isn’t going to be a hit among lower-income twenty-somethings, which is why you’ll need to speak to the right audience.

But first, you’ll have to find them!

Identifying Your Audience
A tried and true method of finding the right audience is to craft a buyer persona. A buyer persona is an imaginary representation of who you’re selling to, and it makes sure your content is appealing to the right person. Here are some questions to help you create yours:

  • Where do they shop?
  • What social media platforms do they use?
  • What do they wear?
  • Where do they work?
  • Are they married?
  • Do they have kids? How many?
  • What’s their family situation?
  • Where do they live? (Think city, but also house, apartment, etc.)
  • What’s their financial situation?
  • What do they spend money on?
  • What’s their name? (This can help you remember that your audience has real people!)

Get as specific as you can! Once you’ve identified exactly who’s buying, you can figure out how to engage with them!

It’s important to remember that engagement best practices will vary from platform to platform, so it’s best to optimize your strategy for each social network.

Fair warning: Facebook is one of the most difficult sites for engaging your audience. You want to have genuine, organic conversations, but Facebook’s algorithms tend to prioritize paid content. However, there are some workarounds!

Creating a Facebook group for your business is a great way to foster natural engagement. It will provide a space for your audience to interact directly with your brand, and it isn’t subject to the same algorithms that are at play in the news feed.

When people like your posts, invite them to like your page! They’ve shown that they’re interested in what you have to say, so encourage them to take that final step!

To draw in your audience, you’ll need to create Facebook ads. When writing, keep a clear idea of your buyer persona and what they expect from your brand!

When looking for new people to engage with, search by hashtags that your buyer persona would use. It’s all about meeting your audience where they are, not trying to change them!

Another great tactic is to look at who’s following your competitors. If they like what a similar business is selling, they’ll probably like you, too!

Once you’ve found your target audience, what do you do? Like their posts, reply to them, just show them that you’re sincerely interested in what they have to say! Retweeting and quote tweeting are also some great platform-specific tools you should use!

The strategies for finding people on Instagram are almost identical to Twitter’s plan: search hashtags and find who’s following your competitors. However, Instagram has one key advantage: location. If you have a brick and mortar store, go after people in your area!

You’ll want to like and comment on posts as always, but don’t stop there. Ask for permission to share a potential customer’s post! Decide whether it would fit best as a post or a story, then show that user you value them by sharing their visual!

Join groups to find people! These are especially great because you’ll have a common interest to start a conversation. Additionally, you can search for people based on their job title and location. If someone has a job title that usually sends you referrals, then you should connect with them ASAP!

For B2B brands, consider what businesses you want to work with and search for their employees. If you were able to connect with someone, why not go ahead and send invitations to the people they work with?

Of course, there are two very different paths on LinkedIn. A company account can be a great boost for SEO, but it’s irrelevant when you’re trying to engage your audience. If you’re looking to form connections, decide who in your company will be the human face that’s attracting attention on LinkedIn.

Some Guiding Rules
There are certain principles that will serve you well on any platform. These include:

  • Don’t make a sale on someone else’s post.
  • Make comments meaningful! Don’t just reply with a thumbs up.
  • Respond to positive and negative interactions, whether that be via comments or messages!

And there you have it! You have everything you need to find and engage with your audience in a way that’s effective and works toward your marketing goals!

Could your visual content use some help? Schedule your free consultation with The Go! Agency!

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The Essential Guide to Social Media Metrics

The Essential Guide to Social Media Metrics

If you’re new to tracking the success of a social media campaign, all of the jargon can get confusing. Still, it’s important to look at these metrics to determine how you can adjust and optimize your strategy.

I’m going to walk you through the metrics that will be worth watching for you and your campaign. Of course, all of that begins with establishing a goal!

Choosing a Goal
It’s impossible to say, “Always track these metrics,” because the key performance indicators (the metrics that are relevant to your campaign, also known as KPI) will change depending on your goal. The first step in identifying your goal is to look at what you need.

Let’s say you want to see some additional revenue from your social media marketing strategy. You’re looking to increase sales, so you should focus on the metrics:

  • Conversions: When customers take a specific action as determined by your campaign. This can be downloading an ebook, signing up for your newsletter, making a purchase, etc. For a sales goal, tracking the number of people who click on your ad and make a purchase is absolutely vital!
  • Clicks: Exactly what they sound like! The number of clicks you get on ads and posts can increase your web traffic, which means more people are browsing your site and considering making purchases.

Measuring these KPIs lets you see how to improve the number of sales that your strategy generates. If you find that your posts/ads aren’t being clicked on, then you know it’s time to change things up and restructure your posts to be more inviting to your audience.

Or maybe you’re a new business. You’ve got a good product and a great team, but not many people know about you yet. For your campaign, I’d suggest tracking:

  • Reach: The number of people who see your post or ad. Focusing on reach will get the word out about your business and help build your follower count.
  • Brand Awareness: How aware the public is of your business. Can they recognize your name and logo? Brand awareness is key to developing a following for your growing business!

It can take a long time, but nobody can buy from you if they don’t know who you are! A bigger audience will also make you more credible. If a potential customer is weighing between your product and a competitor’s, the side that has a larger following will seem more trustworthy.

What about once you’ve got a large audience? Well, then it’s time to focus on quality. What good are 10,000 page likes if nobody is interacting with your posts? As you work on getting more interaction, you’ll be following this KPI:

  • Engagement: The number of likes/comments/shares/interactions your posts generate. A horde of followers is great to have, but a smaller audience of people who are interacting with your content and your brand is usually going to be more important.

When evaluating the quality of your audience, engagement should be a major factor. Not only does the increased interaction on your posts make your brand look better, but it shows that users are getting value from your content marketing strategy. That’s a great sign, and when you’re noticing low engagement, it may be time to reexamine how you’re appealing to your audience!

Choose Wisely
Everyone wants to have a better social media marketing strategy, but not everyone wants to put the work into finding ways to improve. You need to find the right KPIs that align with your goals and keep a close eye on them. Once you’ve identified the trends across your chosen metric, you’ll be ready to make an actionable plan to craft an even better campaign!

Do you want to talk strategy with experienced marketing experts? Set up your free consultation with The Go! Agency!

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GoTV Episode 5

On Episode 5 of GoTV Christopher Tompkins, The Go! Agency's CEO, talks about Instagram's hidden hashtags, Facebook's smart device, and Twitter ads.

Thanks for stopping by Go!TV! As always, we’re thrilled to be your source for the latest news in the world of social media advertising. Let’s see what’s happening this week!


Instagram Tests a New Feature Allowing Hidden Hashtags
Don’t you hate the look of 30 hashtags clogging up the space after a well-thought-out Instagram post? Well, that may be a struggle of the past. Instagram is tinkering with a new option that would allow you to add hashtags in a separate, hidden space that would preserve the aesthetic integrity of your original post. It’s worth noting that this feature may not be implemented, but it’s a promising sign that Instagram is looking into less obstructive ways for users to hashtag their posts.

Jane Manchun Wong
Social Media Today


Facebook May Launch its Smart Home Device Next Week
Rumors are circulating that Facebook is about to launch its new smart speaker, “Portal,” next week. Cheddar reported that Portal will be functionally similar to Amazon’s Echo Show and, most interestingly, Facebook’s new smart home device will be able to interface with Amazon’s Alexa voice assistant. If true, this would hint at a possible exchange between the two giants wherein Portal has access to Amazon and Amazon devices may be Facebook-connectable.

While these are undeniably exciting prospects, brand trust for Facebook is notably low amid allegations of user data misuse. For this reason, it’s expected that Facebook’s face-recognizing camera will have a feature that allows users to cover the wide-angle lens when their Portal isn’t in use.

Social Media Today


Twitter Test Expands Ads to Include Timelines on Third-Party Sites
Twitter may finally expand its advertising options! Their new test allows advertisers to include their promoted content within timelines embedded on third-party websites. While it’s not expected to be a game-changer in the world of Twitter advertisements, this expansion would offer creative businesses another opportunity to get their content in front of the right audience.

Marketing Land
Social Media Today

And that wraps up this week’s Go!TV episode! We can’t wait to see you next week! If you enjoyed this episode, you’re going to get a lot out of our podcast and our blog!

Like and subscribe to make sure you don’t miss anything! Here are all the places you can find your favorite marketing experts: FacebookInstagramTwitter

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GoTV Episode 2

GoTV Episode 2 Blog

Welcome to Go! TV, your weekly look at the world of social media!


Instagram might enable users to tag videos.
Instagram is currently testing a feature that enables users to tag video posts. User tagging is great for encouraging engagement, as users are notified when someone tags them in other content. Although users can tag others in the comments section of a video, this option is a more organic method. Additionally, the in-video tags allow comments sections to (hopefully) focus on discussion. This feature is currently testing.

Social Media Today
Tech Crunch


Universal Pictures teams with Facebook and Messenger for first integrated AR experience.
To promote the DVD release of Jurassic World: Fallen Kingdom, Universal pictures joined forces with Facebook to create an integrated augmented reality (AR) experience for Facebook Messenger app users. This is proof of AR’s growing popularity among major platforms, as social media networks and apps continue to compete for users and engagement.

Mobile Marketer
Cision PR Newswire

What do you think about brands moving into AR? Would you be more swayed to see the movie based on this ad? 

Facebook’s Canvas ads get a new name and new features. 
Facebook is revamping its Canvas ads, advertisements that acted as a site-within-a-site on Facebook’s mobile app. Renamed “Instant Experience,” these ads will continue to offer an immersive experience in addition to new features and options. The updated ads also have improved performance and load times. Facebook Pixel will now automatically be included in the Instant Experience ads if the advertiser’s website also uses Facebook Pixel.

Social Media Today
Facebook Business 


Twitter debuts audio-only live streams.
The microblogging leviathan is now dabbling in audio. The platform announced recently that it will enable iOS users (soon to be joined by Android users) to live stream audio-only content. Periscope engineer Richard Plom explains,

“Broadcasting with audio only in Periscope is something the community has been asking for, and have been doing already by covering the camera lens. Sometimes people are not comfortable being on camera, but they still want to broadcast and interact with others via Periscope’s powerful chatroom feature.” 

If you thought that this innovation sounds an awfully lot like a podcast, you are not wrong! It’s essentially podcasting live. Given the popularity of podcasting in America, this is not surprising. Over a quarter of all Americans listen to at least one podcast per month, with 17% of Americans tuning in weekly to their favorite podcasts. (Source: Podcast Insights)

Social Media Today
Podcast Insights

Speaking of great podcasts, we have a new episode of Success to Go! Check it out here.

Don’t forget to like, subscribe, and share your thoughts below!

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GoTV Episode 1

GoTV Episode 1 Blog

Welcome to the pilot episode of GoTV! We’re presenting a weekly roundup of the latest news, trends, and innovations on the social media landscape.


Instagram is taking steps to increase security. 
Instagram is implementing new tools and features to enhance transparency and safety for users. Notable public figures will now be verified. Accounts with large followings will have additional information available to all viewers, showing origin and age of the account. Finally, users will be able to log in to their accounts using third-party authenticator apps.

Social Media Today article 

Could IG Shopping be headed your way? 
Instagram is reportedly planning to enter ecommerce. Sources claim that the platform is working on a new standalone app for shopping. This app will enable Instagram users to purchase directly from brands and merchants they follow.

The Verge article


YouTube announces new tools for nonprofits.
‘Tis almost the season . . . . Just in time for the holidays, YouTube is currently beta testing a new suite of features within the app called Youtube Giving. These features are designed to enable fans and creators to do more for the causes and charities they support, from fundraising to content creation.

YouTube Creator Blog
Social Media Today article
Beta Test


Twitter has been recommending profiles to unfollow.
Similar to the “Who to Follow” feature, Twitter might be suggesting accounts to unfollow soon. This innovation is still being tested, but has already raised a lot of controversy. The social media juggernaut has defended the feature, arguing that it will improve engagement and experience.

Slate article


Facebook combats discrimination by removing thousands of ad-targeting options.
In an effort to improve both user experience (and its own image after a year filled with PR nightmares ranging from foreign bots to data breaches), Facebook will remove ad-targeting options that can be used to discriminate based on race, religion, and more. All told, over 5,000 options will be deleted. Facebook reaffirmed its commitment to all users, saying,

While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.”

Social Media Today article 
Facebook Announcement

That’s all for this week! Don’t forget to check out our YouTube channel for next week’s episode, debuting Friday, September 14th!

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Tips For Social Media Marketing Rookies (Part 2 of 2)

Tips For Social Media Marketing Rookies (Part 1 of 2) (1)

In our previous blog, we discussed the best practices for social media marketing. We gave tips for marketing your brand via Facebook, YouTube, and Pinterest. Now we’ll cover the the other three major social media platforms for digital marketers. 

Keep in mind that some rules apply to every platform (e.g., sign up for a business account, engage with your followers, take every opportunity to use SEO). One crucial concept that will help you with any and every social media network: social media marketing is a form of content marketing! Even though you might not be posting full blogs or webpages, you still have ample opportunities to create quality content. (For other general tips, check out Part 1 of this blog series!)


  • Become a joiner. Join LinkedIn groups that are important to and appropriate for your target audience. Don’t be a lurker, however: maintain your presence by staying active in these groups. On a similar note, consider creating your own LinkedIn group!
  • Invite your employees. While this might be considered odd for other social media platforms, LinkedIn is based on professional connections. Your employees will probably at least mention your company on their own profiles, after all!
  • Focus on making connections. Reach out to your audience. Aim to grow your email list. Once you connect, you can build relationships!
  • Share quality content. Along with creating original content, you should share content that you know your target demographic wants to see. This will engage your audience and help establish your page (and thus your brand) as a resource.
  • Don’t forget about images! Include images in your posts whenever possible. Create graphic templates for inspirational quotes that you post. Make and share infographics, as well.


  • Get personal. Profile employees in a few posts. Share candid images of your staff and behind-the-scenes pictures of your business. 
  • Understand link limitations. You can only share links in your profile or “Bio.” Links will not work in captions or comments, so remember to direct readers to your profile for the link.
  • Take advantage of Instagram’s special features. Instagram Stories are very popular. Recently the network introduced a feature that allows you to take a live video and leave it up for twenty-four hours. 
  • Focus on quality. While this is true for every platform, Instagram photos need to be perfect. Don’t slack on presentation.
  • More is more when it comes to hashtags. 2014 study found a correlation between the number of hashtags and the number of Likes. With this platform, you can include up to 30 hashtags per post. You should still only use hashtags that are relevant to your brand, though.


  • Follow the (industry) leaders. Follow the leading companies in your industry. Retweet from experts and influencers in your field. 
  • Be direct. Include a Call to Action in the appropriate tweets. Ask for opinions from your followers on topics in your industry.
  • Read the room. Do your due diligence on trending topics before you hashtag! A topic or hashtag might seem innocuous or even funny, but it could actually have a deep meaning to legions of Twitter users. Learn from this company’s mistake.
  • Graphics are powerful. Don’t be shy about using images and graphic in your posts. Create your own templates for different types of posts, like quotes or blog previews.
  • Be respectful. Never attempt to capitalize on somber occasions like Memorial Day or September 11th. Either post a sincere message of thanks/condolences or avoid the subject entirely. When in doubt, don’t post.

These are not the only sites available. Tumblr and Google+ are two social media networks that, although often overlooked by marketers, still have legions of devoted users. International brands have additional options (like VKontakte and Qzone), although foreign governments often have different rules and restrictions for social media.

Setting up a business profile might seem daunting, but it is completely worth the time and effort! Do you need help mastering the social media landscape? Whether you just need a little bit of expert guidance or would prefer that a professional team manage your social media presence, look no further! Contact The Go! Agency today for your free consultation!

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