Tag : social media schedule

Why You Need a Social Media Scheduler and How to Find One

Why You Need a Social Media Scheduler and How to Find One
27Feb

Like everyone else marketing on social media, you’re probably looking for a way to simplify the process. If you’re not already using a scheduler, then you’re making the entire process of social media marketing so much harder on yourself.

I hate to see people wasting their time like this, so keep reading for a total explanation of why you need one of these tools and how to find the right one for your needs!

Why You Should Already Have a Social Media Scheduler
It’s a Huge Time Saver
Consistency is a must-have if you want your business to build a loyal following. And while sure, maybe you’re free at 3:00pm (or whenever) to regularly share your posts, you then have to remember this every single day on top of keeping your schedule clear for such a simple task. All in all, it’s a colossal waste of time and energy.

Using a scheduler allows you to write all of your content at once, add the visual elements, then schedule it for posting. So you’re doing the same amount of work, but blocking out a specific amount of time to handle social media content each week is infinitely easier than keeping a time slot open every day for posting.

It Makes Your Content Better
Beyond the simple fact that it’s faster, a scheduling tool can help you produce better content. How? When you’re looking at everything laid out on a calendar, it’s easier to identify the trends in your updates. You can look at the big picture to see if you’re sticking to your planned content mix!

It also helps make sure you’re not repeating anything too often. If you’re writing a new update every day, it’s probably going to be challenging to remember what services you have and haven’t covered this week. But a scheduler makes it easy to line up content so that it’s varied and interesting for your audience!

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Popular Social Media Schedulers
1. Onlypult: If you’re looking for a great Instagram scheduling tool, you can stop the search. Onlypult will post automatically so you don’t have to worry about it and, even more impressively, it stores your hashtags! Copying and pasting hashtags is a huge pain, so there’s a reason this tool is so popular. Add in some analytic capabilities, and it’s no surprise that Onlypult is one of the leading Instagram schedulers!

2. Later: Another great Instagram scheduler, Later features analytics tools to help you track the success of your social media posts. It also offers nominal support for Facebook and Twitter, so it might serve you well if you’re not doing anything particularly fancy on those sites. But for Later, their Instagram scheduling is definitely the main attraction!

3. Hootsuite: If your business is on a lot of social media channels, Hootsuite is the place to be. They’ve got support for every site you could want to be on, along with a nice little analytics package. The add-ons can put a bit of a strain on your wallet, but if you’ve got the budget and want a one-stop-shop for scheduling social media posts, Hootsuite is a serious contender.

4. Buffer: Buffer is a bit friendlier to smaller budgets and still offers support for just about every site you could think of. That said, some users report that Buffer isn’t always optimal for visual platforms like Pinterest or Instagram. And while you will get the occasional complaint of lagging, on the whole this scheduler is simple, easy-to-use, and doesn’t break the bank!

5. Sprout Social: One of its best features is Sprout Social’s smart inbox, which allows you to respond to comments and messages from one central hub. While the main site offers a nice analytics suite, it’s worth noting that these features aren’t available from the app. If you want to create and manage your social media campaigns in one place, Sprout Social is worth looking into!

Find a Match for You
There isn’t an objective “best” scheduling tool—that’s going to depend on your budget, what sites your business is on, and what sort of analytical support your campaign needs. Consider each of these tools and see what makes the most sense for your business. Once you do, you’ll be amazed at how much simpler everything becomes!

Would you like a little extra guidance on managing your social media pages? Schedule your free consultation with The Go! Agency!

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The Essential Social Media Manager Tools

The Essential Social Media Manager Tools
7Nov

You’ve set up your social media pages and you’re ready to get posting, but you’re quickly finding that keeping up with all these different platforms is next to impossible. It’s a common feeling among social media managers, and there is a solution!

In a word: tools. There are plenty of great resources out there to make your job easier and let you get ahead on your social media strategy!

I’m going to share the social media management tools that my team uses every day to make sure our clients’ pages are running smoothly and getting them closer to their goals!

Scheduling
Nobody has the time to go through and publish each individual post at just the right time every day. So what’s the solution? Scheduling tools! These little guys can let you write up a bunch of content, then schedule it to post at specific times on your preferred platforms:

  • Hootsuite: This is one of the most intuitive scheduling tools out there!
  • HubSpot: If you want a scheduling tool with all the bells and whistles (including monitoring your content’s performance metrics), this is the program for you.
  • Buffer: While not quite as well-known as the other items on this list, it’s a great program if you find that the other options aren’t suiting your needs.

Instagram is notoriously finicky for its scheduling, which is why you should consider using a tool that’s optimized for Instagram. I’d suggest:

Photos
Need to find stock images for your visuals? I’ve got a few resources that have always done right by us:

  • Pixabay: Want a huge, international stock of public domain photos, graphics, and footage? Look no further!
  • Unsplash: More than 70,000 photographers post their content here, all copyright-free under the Unsplash license!
  • Pexels: Another great source for public domain photographs!

Design
You’ve got your images, but how do you alter them to create your own unique, branded visuals? Try these tools:

  • Canva: This is a great tool for beginners, as it’s popular among professional and rookie graphic designers alike!
  • Photoshop: If you’re comfortable using more complex programs, this tool should be right up your alley!
  • Animoto: This is one of the top platforms for creating video slideshows and other short, moving content!
  • Ripl: A comparable product to Animoto, Ripl makes it easy to create animated visuals!
  • PicMonkey: Want to go back to basics? PicMonkey is a no-fuss image-editing program that’s also great for graphic design!

Writing
Writing up heaps of copy and content is no walk in the park! Creating content takes time, which is why I recommend not just creating original content for your business but also curating content from other sources. Instead of searching the internet for hours, these tools gather the content into one spot for you!

  • Feedly: Feedly lets you search by topics and pulls up great, usable content to help springboard your ideas!
  • Grammarly: To proofread any technical issues you may have missed!
  • Google Alerts: Set up alerts on industry-relevant keywords to make sure your writing is current and following trends in your field!
  • Hootsuite Streams: Track keywords and hashtags to see what others in your industry are posting. If you know what your competitors are talking about, you can figure out how to fill in the gaps they’re missing!
  • Hashtagify: Not sure what hashtags will get you attention? Use Hashtagify to track the impact of a hashtag and see what’s best for your posts!

When linking to another site, it’s important not to include the full URL. Many link shorteners allow you to see how many times the link has been clicked, which can help you track how your audience responds to content. Use any of the following tools to get shortened, convenient URLs for your posts:

Don’t Feel Overwhelmed
Being a social media manager is stressful, especially if you’re not using the right tools. Skip that anxiety and use these resources to make sure you’re not only doing your work efficiently, but as easily as possible. No social media manager can be successful without a little extra help, and that includes you!

Do you feel like you could use a little extra help? You can have a free consultation with our team of marketing experts!

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Steps To Stay Ahead In Social Media

Steps-To-Stay-Ahead-on-Social-Media-200x300
30Jun

It seems that news stories have shorter and shorter life spans with every major event. Events that happened last week are already old news thanks to the internet. We are hungry for fast, fresh, and high-quality content and it is up to social media marketers to deliver. How exactly do you keep up with it all? Here are some helpful steps to take:

 

  • Schedule. While planning your posts for a particular period of time won’t help you with breaking news, scheduling ahead will be one of your most beloved tools. If you devote a few hours each week to social media, you will not feel obligated to spend every moment on the computer. Then, use either the native scheduler of your social media platform of choice or a third party such as Hootsuite so your updates will go live when you want them to.
  • Stay Informed. Be sure to have a sharp eye on what is happening in the world and in your industry. To do this, you will want to follow the leaders of your field and reputable news sources. Once you see news start to break, it will erupt over the internet landscape very quickly, so jump in early.

 

  • Watch the calendar. Of course, knowing the date is important, but what we are referencing here is keeping on top of seasonal trends. Holidays, awareness months, and anniversaries all bring success to social media marketing. You don’t want to be that one Facebook page that doesn’t wish a Happy Mother’s Day!

Social media marketing isn’t easy. It is hard to keep up with all the moving cogs and gears that make up the internet. Yet with these tips, you will be good to go!

Do you have any other tips about staying ahead? Comment below!

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“Hey, Your Links Aren’t Working!” – How to Avoid This and Other Social Media Pitfalls

8Jul

There is nothing worse than being called out by your target audience for a broken link, mis-spelling or grammatical mistake on one of your social media updates or profiles.  The obvious way to avoid this would be to proof-read and double check all of the links and content before you post.

But what happens when some of the changes are out of your control?

This is commonplace in the ever changing world of social media marketing.  Sites such as Facebook, LinkedIn and Twitter are constantly evolving and enhancing their onsite offerings.  To stay competitive, each of these sites is in a constant state of change and improvement.  While this is good news to users, if you are a passive social media marketer (like many businesses out there), you can put yourself at risk of looking out of date and unprofessional.

In order to keep your branding and content looking top-notch, at LEAST once a month, run the following check on all of your social media profiles.  Depending on your content it could take a little while, but it is very much worth it.  Just think of how many business pages on Facebook that you have seen without a cover image.  This is because these companies STILL don’t know that Facebook has changed into the “Timeline” layout.  Even more embarrassing?  Some of these companies are multi-million dollar juggernauts!

Here are my top suggestions for places to check when auditing your social media accounts each month/week:

1.  Layout:  Each of these sites has gone through major layout overhauls during the past year.  So if you are reading this, have profiles on Facebook, LinkedIn and Twitter, AND haven’t logged in during the past year…log in immediately!  Look at how your public profile appears to your target market.  Remember, having a profile is more than just creating it and waiting for people to come.  You need to keep it current.  If you are not updating it, that doesn’t mean that people are not going to find your inactive page when searching.  Make sure that your branding is on point, as well as your pictures, video and other branded elements.  Ensure the logo and images you are using are aligned with what your company is currently utilizing for promotion.

2.  Links:  This is a big one as well.  Many sites have been switching up how they use links, and this can result in links being broken.  So painstakingly go through each of the hyperlinks in your profile, click on them, and ensure they are going to the correct corresponding location.  If not, update, remove or replace.  Also, perhaps you have added a landing page or another online profile since your last update.  Add these while you are checking through your profiles.

3.  Content Display:  This is another important one.  So many people are trying their hand at using third party posting tools, but never check to see how these tools actually posted to their profile(s).  Sometimes these tools have an issue with site permissions and NEVER post your content.  We have seen prospective clients complain about not getting any traction on social media, when in the past 30 days nothing they sent out via their Hootsuite account was posted.  So go through your profiles to see if the content was posted, if the links work, if the right picture or video was shown and if the description was accurate.  Then you can refine your postings going forward.

4.  Spelling/Grammar:  This is a no-brainer, but you should do a quick run-through of your description.  While you may have already done this before, writing your description once and never changing it doesn’t make sense.  What if you win awards, get press coverage, add products, add services, change your operating basis, etc?  All of these need to be updated when you do your audits.  If you make sure to look at these at least once a month, you can constantly tweak them so that they are 100% current and reflective of where your company currently is. Also, if you have a few people posting comments and replies, make sure that they have mastered that art of spelling and grammar.

5. Comments/Likes/Shares:  Many busy marketers use email updates to let them know that someone interacted with their social media profiles.  The only problem?  These emails don’t always cover everything.  Go into your profile and look through your updates, discussions and tweets to see if you have missed any interaction points.  After all, this is why you are doing social media marketing in the first place!  These interaction points are gold.

6.  Inbox:  One of the forgotten aspects of Facebook and LinkedIn is checking your inbox (and with Twitter, your Direct Messages or DMs).  This is another case of waiting for a message that never comes.  Sometimes setting the message settings on your social media accounts (like above) can be tricky.  So double check your inboxes (and DM inbox) to make sure that you haven’t missed any communications. If you have, consult the email settings on the corresponding social media site to ensure you are able to get all of the communications you want to follow.  I’ve seen people miss opportunities due to the lack of focus on keeping current with their inboxes.

These 6 ports of call are helpful in not only keeping you current and your branding on-point, but also in helping you see where you need to spend a bit more time going forward.  One glaring point is where the email updates are concerned, and this is something that you need to keep track of.

This process is much simpler when you have a consistent social media marketing schedule, and more difficult if you don’t even have time to login to Facebook even twice a week.  If you want to be effective on social media and do not have the time, consider outsourcing this work to a professional firm or agency that specializes in social media marketing for businesses.  Your reputation is too important to risk, and if you take your eye off of the ball – the only thing to get tarnished is your valuable professional reputation.

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