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The Best Ways To Level Up Your Social Media Marketing

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2Aug
Social Media

To this day, Facebook, Twitter, and the other social media platforms proudly proclaim that they are a free service. This business model is both a groundbreaking and troublesome tactic for companies trying to promote. Users can log into their profiles worry-free and see what their friends, family, and favorite brands are up to. While individuals may not have any price to pay, companies are a different story. There are several ways to enhance a professional social media marketing campaign. Yes, some may cost some money, but their results will truly make a significant difference.

A big mistake some social media marketers make is sticking to the concept that social media is free advertising. At first glance, it certainly seems that way. Free exposure on the world’s biggest websites! It seems too good to be true, and you would be right in thinking that.

Here is the dilemma in a nutshell. Because of the “free factor”, there are many people and businesses roaming these websites. There are over 1.6 billion users on Facebook alone. Obviously, you are going to need some help to stand above the masses. Additionally, each website has a specific algorithm to help deliver what they think is the best content for each user. Algorithms may or may not put your content’s reachability at a disadvantage, and a social media marketer needs to know how to circumvent these obstacles. Unfortunately, the playing field isn’t as level as it used to be. You are going to need some secret weapons to succeed on the internet. Here are the most helpful tools that are well worth it:

Third Party Tools- As intuitive as Facebook, Twitter, LinkedIn, and the others are, they aren’t perfect. Fortunately, there are some amazingly helpful tools to assist you along the way. 

Hootsuite is a great tool that helps you on multiple fronts. It offers scheduling services, news streams for researching content, detailed analytics, and more. Consider Hootsuite your social media all-in-one pocket knife, equipped with tons of tools you will need.

RiteTag helps social media marketers understand the current trends and hashtags that are getting the most attention. This will help your content stay relevant.

Grammarly will help your team stay professional by helping their writing stick to proper spelling and grammar. Nothing is worse than a glaring typo!

Advertising- As we have said, the websites we all know and love contain algorithms designed to help the user. At times, however, this may cause an extra hurdle to overcome for marketers. To allow your content to soar above the rest, you need to advertise on Facebook, Twitter, and the others. Social media websites need to make money through advertising, but they do make it worth your while by putting your content in the best possible locations.

Outsourcing- Let’s face it. Social media isn’t as easy as you thought. There are many intricacies that need to be adhered to every single day. Your employees may be too busy to manage multiple pages. That’s why outsourcing your social media marketing is such a helpful solution. At The Go! Agency, our social media managers are thoroughly trained to handle everything the online marketing world throws their way in a quick, professional, and creative manner.

Social media marketing is too important to take lightly or to take the cheap route. Yes, it is an investment, but every business can benefit from having a strong online presence. The world is heading down a digital highway, and you need to be ready to cruise along!

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My Social Media Company Did What?! 10 Questions to Ask a Social Media Marketing Company Before You Hire Them

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22May
Facebook, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

Yesterday something happened that spurred me on to write this article and help protect other businesses.  I had a sales call scheduled with the owner of a beauty company.  They reached out to us, gave us some initial information and we decided via email it would be best to connect “live” to learn more about what they wanted.

Before the call, as always, I did my due diligence in order to have some specific ideas for the client about how we can help them use social media marketing more effectively.  I noticed that the owner was not clearly visible on the social media sites provided, but thought nothing of it and just wrote it down as something to discuss during the call.

So I rang in and asked to speak with my contact regarding a social media marketing campaign for the company.  The secretary I spoke with instantly sounded confused and told me that the person I was asking for was their social media manager, not the owner.

Ok, maybe there was some breakdown in the communication, right?

No.  She then told me that my contact was the social media marketing firm that they were OUTSOURCING their social media marketing campaign to.

My thought?  “So let me get this straight.  You are outsourcing your social media marketing campaign to a “social media marketing company” who in effect is saying that they are the owner of your business and actively searching for a social media marketing provider to outsource to?”

As you can imagine, this sent the real owner of the business into a tailspin, trying to piece the story together.  But in the end he found out the truth. He was getting mismanaged and swindled.

This makes me sick to my stomach as these types of individuals and companies sully our industry and make social media marketers look like we earned our business acumen in a back alley and all work out of our bedrooms.

I share this story not to scare you, but to wake you up.  You need to protect your business’s reputation and in order to do so, here are a few questions to ask your potential social media marketing partner.

  1. Do you do all of the work in-house, or do you work with partners during the delivery process?
  2. How much of the marketing work on the accounts is automated?  Can you give me a percentage?
  3. How many people will be working on my account and have access to my passwords?
  4. Will you be monitoring my brand through the social media channels you are using?
  5. Do you have heads of department to oversee different elements (head of campaign, head of SEO, etc)?
  6. How much time per day/week will you be working on my account?
  7. Are all of your workers in one location?
  8. Are your team members full-time or part-time?
  9. In your opinion, what sets your company apart from other social media marketing firms?
  10. Can I have 3-5 past/current clients that I can speak with about your service?

These questions should get you off to a great start.  Obviously you want to also ask questions about the campaigns (and how they work), but the questions above should enable you figure out how credible they are.  Remember – go with your gut.  Go with someone you trust or have a good feeling about.  If you have distinct reservations, beware.

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