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Tag : social media networking

How Online Marketers Can Hit The Bullseye

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10Oct

It’s easy to miss the mark with social media marketing. Every now and again, your analytics may show low points in which your content just didn’t attract a crowd. Every marketer can appreciate the frustration when their efforts are fruitless. Online marketing, especially social media marketing, gives us a significant advantage to help us hit the mark.

Every week, gather up your social media marketing team to study your analytics. Whether you use Hootsuite, Buffer, or just analyze the native numbers on the platform of choice, you need to review your data.

 Your company’s Facebook, Twitter, Instagram, and other accounts should have a decent amount of posts to study. Which ones rocked and which flopped? Did a particular hashtag gather in the readers? Did a picture or video get people talking? What advertising efforts really struck a cord? All of these questions need to be answered. Since most successful social media marketers write for the upcoming week, you have the opportunity to change your formula ahead of time to make things work.

Every month, look at the past several weeks and study your marketing efforts at a macro level. How have your numbers risen or fallen? This data should help you set up goals for the next month, and reveal areas you need to improve. It’s important to work on things when you notice them, don’t push them off. Additionally, look at the present trending topics and what is coming up, so you can take advantage of contemporary topics.

Does your team know how to study analytics and data metrics? We do! We can help your business hit the spot on social media.

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Major LinkedIn Update: The Return Of The Hashtag

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6Sep

There’s always one constant in social media – that nothing is constant. Back in 2013, LinkedIn tried, and quickly disposed of, hashtags. The professionals that use the social media platform just weren’t into it. Well, three years later, the handy social media marketing tool has returned to one of the most popular platforms around. However, there’s a bit of a catch.

LinkedIn is in the middle of a revamp. These updates may or may not be due to their new owners, Microsoft, but we can all enjoy the rewards. If the massive merger is the reason, kudos. Along with new search capabilities, hashtags have returned in a new way that made everyone look twice. They only become searchable, clickable content on mobile. The tags will be visible in the content via desktop browsers, albeit unclickable and well, pretty much pointless.

To me, this means two things. First of all, LinkedIn is aware of mobile’s increasing power. A majority of social media users, whether it’s Facebook, Instagram, or LinkedIn,use an app. This is most likely the reason for the hashtag’s functionality to start with mobile devices first. Social media marketers should always keep mobile’s popularity in mind when creating content. Does something look a little funky when you’re viewing in on a smartphone? Then you may want to revise it.

Secondly, this proves there are more changes on the way for LinkedIn. It’s doubtful that the social media giant will let something this obvious go unfixed. Soon enough, those hashtags will appear as blue, clickable portals to more relatable content on any screen. We just have to give them a little more time.

What do you think of LinkedIn’s new and surprising update? Comment below!

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