Tag : Social Media Marketing Trends

What Snapchat’s Original Content Will Mean For Marketers

21Dec

First, it was Netflix. Then Amazon. Then YouTube. Now, Snapchat is creating original content that will be exclusively available on their platform. It’s an impressive jump from a social media networking app to a content host. But what can marketers take from this?

The way we see it, there are three revelations for marketers to learn from.

1. It’s time to invest into online marketing. Like, right now. As you can see, traditional media mediums like television and radio are in trouble. Netflix, YouTube, etc. are partial to blame, but their effectivity knows no bounds and Snap Inc., owner of Snapchat, is jumping on this bandwagon while they can. If you haven’t considered online marketing or social media marketing yet, it’s time to move.

2. Video is becoming standard and essential. Still pictures and text can grab someone’s attention only so much when compared to video. More and more platforms are allowing videos to become prominently placed and conveniently visible. Since people are going to be heading to Snapchat and other platforms for original content, make sure your own is ready to roll!

3. Snapchat is finally starting to have enough backing that it can produce its own content, which means it’s definitely a contender as a favorite platform. Mobile-exclusive content and platforms are on the rise in a big way.

As you can see, Snapchat’s plans for original content is a big deal for multiple reasons. It’s time to wake up, business owners! Your company needs to approach marketing in a new way!

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Why Social Media Marketing’s Adaptability Makes It Last

By Christopher Tompkins

19Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Politics, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized, YouTube

Every now and again someone will say “social media is a fad” and we have to smile. Sure, the statement is understandable, albeit unfounded. Yes, there is a certain sense of “fad” like quality to the internet as a whole because it hasn’t been around as long as the newspaper. But social media marketing has something that the newspaper, radio, television, and all the other mediums lack: adaptability.

Adaptability is why businesses need to pay attention to social media. It’s also how they should be marketing. Thankfully, social media isn’t exclusive to one site. We don’t log onto socialmedia.com to post our latest updates. This is a VERY good thing. Instead of a monopolized website, we have independent platforms such as Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, LinkedIn, Reddit, and more.

While the ever-popular Facebook has been around for over 10 years and is still unyielding, social media marketers know better than to think it’s eternal. That’s why we learn how to perform online marketing as a whole, learn to be versatile, and use the current internet climate as an advantage.

Take Instagram and Snapchat for example. For a while, these two were not taken very seriously. Now, there are millions of users enjoying these platforms. They have become real powerhouses and significant game-changers. With them came the importance of video. Now, marketers understand that trends are leaning towards a high-volume of imagery, both still and moving.

It’s this level of perception that makes social media marketing able to handle the shifting winds of consumer ideas.

At The Go! Agency, we’re able to study and adapt to the trends, movements, and significant changes. Let us help your business have the same adaptability!

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