Tag : social media goals

Now that you’re determined to keep up with your social media goals, how do you actually do that? Deciding to stick with social media is a great first step, but it doesn’t necessarily position you to meet your goals.

That’s why I’m going to explain how, exactly, you can make sure that you’re reaching your social media goals. With these tips, you’ll be able to work toward your social media goals and track your progress along the way!

Identify a Specific Goal
The best way to stick with your goals is see how you’re progressing toward them. Sure, it’s frustrating that you aren’t raking in the dough yet, but you can keep your motivation high by seeing how you’re advancing toward that goal!

You may have more than one social media goal, so be sure to take them one at a time. Additionally, you want to be specific. “I want to make more money” isn’t a social media goal, but “I want more people to visit my business’ product pages” is. Below, I’ll list the most common social media goals and how you can track them!

Goal 1: Generate New Leads
If you’re looking to get people started down your sales funnel, then this is the goal you should be pursuing. But how do you track your success?

Google Analytics is a great tool for tracking lead generation. Once you’ve set your goal (say, 100 leads through Facebook), you can set up pixels that track users going from your social media to your website. Some alternative methods to track are how many people gave personal information via social media (e.g. by signing up for your emails), clicked on your lead-generating posts, or downloaded content from social media that required them to give you personal information.

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Goal 2: Drive Website Traffic
Looking for more clicks to your site? Then you want to track web traffic from social media.

Once again, Google Analytics is a great tool here. By displaying how many clicks you’re getting from social media to your website, it tells you a few things. First, the base number of how many people you’re attracting from social media, which can give you valuable insight into how your content mix is working.

Beyond that, you can also see what percentage of your overall web traffic comes from social media. So if you wanted a lot more traffic than you’re getting, but social media is still accounting for 80% of your clicks, then you know that your social media efforts are on the right track!

You’ll also be able to track bounce rates, meaning you’ll know if someone clicked then immediately left or actually spent time on your site!

Goal 3: Grow Revenue
The one that everyone cares about: revenue! If you’ve got a shorter sales process, you can directly track how much social media is contributing to your sales.

Using Google Analytics you can track how much revenue comes from each of your social media sales, both by dollar amount and number of sales. This way, your sales from social media aren’t being confused with overall sales, and it’s much easier to see how social media is directly impacting your bottom line. This ensures that if you notice more sales than usual, you’ll be able to directly track how social media played a role in that number!

Give Them Time
Just because your week-old social media campaign hasn’t paid back in dividends doesn’t mean that social media isn’t worth your time; just be patient. You can look into changing practices as you go, but I find that most people just need to let the campaign play itself out. Track your goals and you’ll find that it’s much easier to stick with them when you know that progress is being made!

Do you want to discuss your social media goals and how to make them happen even faster? Schedule your free consultation with The Go! Agency!

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Was January your big month of social media? You were trying new things, posting consistently, but the results just weren’t what you were hoping for. Your messages aren’t blowing up on Facebook, and nobody has contacted you to compliment you on your witty status updates. It’s frustrating; I get it.

But it isn’t license to throw in the towel! A little persistence can go a long way with social media marketing. Instead of letting you give up, I’m going to break down why social media is worth your continued investment.

It’s Way Too Early
Social media isn’t the same as a vending machine; you don’t put in some cash and your reward falls out a few seconds later. Instead, you put in the time and resources and trust that, if you’re being responsible and doing things correctly, you’ll see great results in the long run.

For an example, say you own a bank and want to promote your fantastic rates on social media. Before you started taking social media seriously, you posted intermittently, maybe once a week. You’re starting off with a small handful of followers who aren’t particularly engaged with your brand.

Of course there’s going to be a slow start! You’re trying to build something from almost nothing, so it’s going to take time to build up an audience, get them interested in your brand, and then start convincing them to work with you. It’s about building up credibility in the beginning. That might not be as exciting as profits that skyrocket as soon as you post a status update, but it’s a vital part of creating long-term success for your business.

I generally advise people to give social media at least a few months before they make any major changes. That’s the only way to get an accurate baseline on what you’re dealing with.

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You Can Make Improvements
If you’ve been actively posting on social media for a while now and you’re not seeing the results you want, that doesn’t mean that you should toss it aside, either. Just because you’re not seeing results doesn’t mean that social media is a wash—you may just need to switch up your tactics.

What posts are getting engagement? What doesn’t seem to resonate with your audience? Have posting times affected how successful posts are? Are you putting enough money into your advertisements?

Asking yourself these questions is a great way to identify potential problem areas. It also gives you a path to move forward. If your ads are getting a few clicks with just a few dollars behind them, then see what happens when you put real money into them! If your audience doesn’t care for your updates that give advice, then see what you can replace it with. Just be careful about changing things up too often. Just like you want to stick to social media for a few months before you make major changes, give your new changes that same timeframe to see how they perform.

Whatever you find, I can promise you that social media can work for your business, provided you give it the time and attention that it needs.

Stick to It
Just because something isn’t working right now doesn’t mean it will never work for you. It’s just a matter of identifying the problem and fixing it. Whether you’re new to social media marketing or just need to switch up tactics, there is definitely a way for you to succeed on social media!

Do you want to talk more about your social media future? Schedule your free consultation with The Go! Agency!

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