Tag : Social Media Blogging

How to Make a Blog That People Will Actually Read

How to Make a Blog That People Will Actually Read
25Feb

Contrary to popular belief, more goes into writing a blog than banging on a keyboard for 45 minutes every couple of days. It’s a lot of work and effort, but these are mandatory sacrifices for having a quality blog that your audience enjoys!

I’ve never been a fan of vague advice, so I’m going to walk you through the specific things and people you’ll need to have a great blog. Let’s get started!

1. Research
Nobody is interested in your surface-level analysis. If you’re not doing real research on your topic, then your audience has probably heard the same tired take a thousand times before. Really dive in! That extra effort will pay off when you’re able to offer nuanced perspectives that are actually valuable to your audience!

It’s also going to save you time in the long run since it’ll be easier to write once you have a lot of ideas floating around in your head. You can’t bleed a stone, and you can’t write a blog if you don’t have a comprehensive understanding of the topic!

2. Edit
When you’ve gotten the first draft of the blog written, it’s tempting to breathe a sigh of relief and step away from the keyboard. And that’s fine, provided you come back to the draft with a critical eye. No matter how well-written or well-researched you think the blog is, there are certainly going to be edits that need to be made.

I always suggest giving yourself a minute to breathe then going back and editing the draft yourself. Consider whether or not the information is presented in the most logical order, make sure there aren’t any awkward sentences, and overall just polish it as much as you can.

Then hand it over to an editor.

No matter how well you think you’ve edited your draft, I promise you you’ve missed something. And it’s not your fault! You wrote the draft, so it’s naturally harder to notice issues because your brain fills in the gaps that you might have forgotten to write down. Having another editor ensures that the blog makes sense to more people than just you, so I’d strongly advise you to never publish anything that hasn’t gone through editing (preferably multiple rounds)!

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3. Visuals
A good blog goes beyond just having great text. Without visuals, your blog isn’t going to be half as appealing. After all, who’s inspired to learn more by a wall of text? Nobody! I recommend having at least one image at the top of each blog post; something related to the topic that clues your reader into what you’ll be talking about while making the page more aesthetically pleasing.

If you plan on sharing your blog on social media (which you absolutely should), you’ll need visuals to accompany the post! Plain text is less likely to get clicks, so having an accompanying visual for your post is key to getting people reading your blog.

Where do you find these images? There are several free sites with stock photos, and some of my favorites are Pixabay, Unsplash, and Pexels. These are all great resources for finding visuals, but if you want to make them unique to your brand, they’re going to need some editing. I highly recommend that you delegate that task to a graphic designer who will be able to match your brand’s style!

Blog Away
Creating a blog is a pretty big deal, but now you know everything you need to be successful with it. If you want your audience to take you seriously, a blog is a must-have. Use this advice to make sure your new blog is successful and adds value for both your business and your audience!

Do you still have questions about how you can get a blog up and running? Schedule your consultation with The Go! Agency and we’ll talk about it!

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Why You Need a Blog

Why You Need a Blog
20Feb

If you’re reading this, then you already know that blogs are great! They spread useful information and act as industry-specific news sources. Just because you like blogs, though, doesn’t mean you understand why your business needs one, specifically.

That’s why I’m here! I personally know how great a blog can be for a business, so I’ll explain some of the advantages of blogging that you’re missing out on!

Establishes Expertise
A blog is a platform in which you can show your audience how much you know. Sure, I can go on Twitter and tell you that I’m a great marketer, but why would you believe me without some proof?

Hence, a blog! I delve into topics related to my industry and get to show my audience that I know what I’m talking about. This way, it’s harder to write me off as another internet blowhard, and you’re more likely to take me seriously.

This isn’t exclusive to me, though—virtually every business’ blog works this way. If you’re going to claim to be an expert in your field, you’ll need to show some industry know-how and insight! A blog is the perfect platform, since you can tailor it to your business’ unique interests and voice!

Gives You Content to Share
If you’re really trying to promote your business, you might not want to link to outside sources like news articles. After all, you worked hard for those clicks, and you want them to go to your site. If this sounds familiar, setting up a blog is a great idea!

Your audience gets the news they need, and you get to keep them on your website. This makes it more likely that they’ll look around your website, which in turn means better odds of converting your visitors into customers! You’ll find that this strategy is far more preferable than just inundating your audience with endless promotions!

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Keeps Your Readers Engaged
Whatever your online marketing strategy is, it can’t be entirely comprised of promotions for your business. Your audience needs something to keep their interest, and blogs are a great tool for that. Since you’re presumably marketing to people who are interested in relevant topics in your industry, writing timely blogs is a great way to create value for your audience by offering them your unique insight on these issues!

Balancing out your promotions with valuable blog posts is a great way to make sure your audience isn’t just tuning out your posts. And on sites like Facebook, the more attention they’re giving to your interesting blogs, the more likely they are to have your promotions appear organically on their newsfeeds!

Helps You Stick With Your Marketing Schedule
As a professional marketer, you should have a set marketing schedule. For example, what you share in April should build on what you shared during March, and all of it should come together to make a cohesive buyer’s journey for your audience.

Blogging is a great way to develop topics for your schedule! When your social media updates and blog content are all presenting a cohesive message, it makes it much easier to get your point across to your readers. Having more places for your audience to see the message of your content marketing strategy is never a bad thing!

It’s Worth the Time
I hear a lot that people are too busy to blog, and I can’t help but wonder how busy you’d have to be to give your digital marketing strategy less than 100%. If you want to have digital marketing support your business’ goals, then having a blog really is non-negotiable. Blogs are a lot of time and work, sure, but there’s no denying that they’ll help your business!

Are you interested in discussing how a blog can help your business? Schedule your free consultation with The Go! Agency!

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You Published A Blog! Now What?

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29Jun

We are here at the end of our blogging for business series and you should be ready to post some great content on your new blog! After you hit that publish button, thousands of fans are guaranteed to visit your site in just hours, right? Not so true. While SEO is an important tool in promoting a blog, you will need a little more help getting noticed in the overly crowded internet landscape.

Your blog is not meant to replace your social media marketing. Quite the opposite, actually. Both of these internet-based tools are meant to work symbiotically together. You should be proud of your new blog post and as such, you will want to promote it on every social media account you have! On your website, where your blog hopefully lives via a link on the menu, you should have the links to your social media pages. All of this is your material and as such it should complement itself through internal promotion.

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You can also publish your newly-crafted article on Facebook Notes and LinkedIn to share with your followers. LinkedIn is particularly effective at this as it has the ability to share your writing with fifty groups. Talk about publicity!

You will also be able to use your blog article’s copy in your newsletters and email blasts. Original material is precious so you should take advantage of the writing you now own and broadcast it through all avenues.

We hope you enjoyed our series about blogging for business. Now let’s see what kind of awesome blog posts you come up with! If you ever have any questions about blogging or social media marketing in general, please feel free to contact The Go! Agency team!

Do you have any thoughts on how to share your blog? Comment below!

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Avoid These 3 Blogging Mistakes

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28Jun

When you begin your blogging adventure, you will find that like all forms of writing, it takes time to master. Do not give up! If you find yourself with a small audience (or none at all) there may be some room for improvement. Like social media, it will not happen overnight. Be patient with yourself, but stay consistent. Yet as you try to improve your content, there will be a few pitfalls to steer clear from. Here are the top three blogger crimes to be vigilant of:

  1. Overly-Promotional Posts- Let’s face it. If your audience wants to read a piece of advertising, they will pick up a brochure. You do not want your articles and subject matter to be all promotional material. There are a few reasons for this. First of all, you are missing the point of a blog. It isn’t about posting ads. It is rather supposed to be a professional piece of writing that entices your target audience and hopefully invokes engagement along the way. Second of all, nobody is going to read your posts if they read like an infomercial. As a concept, a blog has a certain reputation to uphold and if readers discover that your writing is just ads, they will back out quickly. Lastly, you are going to come off as pompous. If all you talk about is your own product, then perhaps you need to conduct more research into your industry.
  2. Grammar and Spelling Errors- Nothing looks more unprofessional than a glaring typo on a blog. You want to be sure to skim over your work multiple times. Also, a second pair of eyes such as a proofreader is a priceless member of a writing team. Try to have the piece as perfect as possible before sending it out to the scrutinizing world wide web. In addition to grammar and spelling, fact check. You will cause a firestorm of criticism if you post half-truths or unreliable information. Be sure to be as professional as possible and do your research.
  3. Inconsistent Publishing- Because a blog places your most recent posts “above the fold” on the screen, an old date will stick out like a sore thumb. People like reliable and consistently new content on their favorite blogs, so be sure to deliver and often.

There are several faux pas to avoid, but these three big baddies should never be done on a professional blog. If you steer clear of “salesy” posts, grammar and spelling errors, and big time gaps between posts, your blog will be better for it and you will have internet success.

What other blogging mistakes can you think of? Comment below!

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5 Things You Need to Know Before you Start Blogging

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27Jun

A blog is a powerful tool for a business to have in its utility belt. It can significantly improve your internet presence and, if done correctly, your peers will soon flock to you for your insights! However, one must learn to crawl before they can run, and one needs to learn how to blog before you become an internet sensation.

Consider this segment of our blogging for business series a crash course. These are the 5 essential elements you need to consider before you begin to publish posts. We all had to take our time to learn the basics and now it is your turn!

  • Platforms. First of all, you will want to figure out what website you want for the blog’s home. There are many platforms to consider, however we have found that WordPress is one of the most effective and comprehensive. They offer mobile applications so you can blog on the go and is comprised of an interface that is easy to use, no matter what level of experience a user has. There are other well-known sites such as Blogger and Tumblr, which have proven themselves as useful. Tumblr specializes in microblogging and has a more of a social media  feel to it. While it was once very popular, more serious bloggers currently flock to WordPress and Blogger.
  • SEO. Search Engine Optimization is a complex beast. In its simplest form, it is a tool to help articles reach the front page of search engine results based off of their keywords. However, it can be considerably more intricate than that. Luckily, WordPress incorporates a simple SEO field so you can master Google and others with ease.

  • Your Audience– Now that we have the technicalities down, you need to figure out who will be reading your blog! Will it be potential customers, your peers, or simply avid readers? By figuring this out, you will make the next two elements easy as pie.
  • Topics- Now that you have figured out who will read your writing, you need to figure out what they like. Business 2 Business blogs like to center around practices in the industry or current events and policies that affect your work. Those who want their customer base to read their posts would benefit from tips, tricks, and ideas that would essentially incorporate their product. Sure, you could make every article a sales post, but you will not get many readers that way.
  • How to Write- You need to figure out the tone that will work for your audience and subject matter. Is it a strictly professional piece of writing or does it have a conversational feel? Regardless, make it unique! You will want to be sure that there is a reason readers are going onto your website as opposed to others’.

Do you feel ready to write now? Once you have these five elements down, you should be able to rock the blog world, no problem!

What do you think about these five essential elements? Comment below!

 

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