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Tag : social media analytics

5 Ways to Spring Clean Your Digital Marketing

042919 5 Ways to Spring Clean Your Digital Marketing
29Apr

Now that spring is here, you’ve probably seen a lot of tips and tricks for cleaning out your home. But what about your digital marketing?

Spring cleaning isn’t just for basements anymore! Regular updates to your digital marketing infrastructure are important to keep things optimized and running smoothly. After all, the marketing standards have heavily shifted over the past 5 years, so why would you want a website that hasn’t been updated in 5 years?

Like in your home, an in-depth digital marketing clean is harder than most people realize. That’s why I’m going to share the 5 things you need to do to spring clean your digital marketing.

1. Freshen Up Your Lists
If you’ve been practicing effective digital marketing, then you’ve almost certainly got a few lists lying around. Potential customers, email lists, etc. But when was the last time you looked at these lists to make sure that none of those names or email addresses had lost their relevancy?

For this part of spring cleaning, you’ll want to review your lists and take off any expired emails, addresses, people who can no longer be considered potential customers, etc. A simple way to do this for your email marketing list is to send out an email blast asking users to verify that their information is correct or needs to be updated.

2. Take Out Your Website’s Trash
If you’ve been updating your website over the past year (or more if you haven’t done any site cleaning before), then there’s probably some content that has expired. This can look like: non-functional links, missing images, or pages that your website just doesn’t need anymore.

Now is the perfect time to clear out this digital junk. If you see any pages that are irrelevant, have links that don’t work, etc., then salvage what you can and scrap the rest. Finding a lot of issues across the board is a major sign that your entire website could use an overhaul.

3. Edit Your Email Strategy
You’ve been keeping up with your email marketing, but what results are you actually seeing? I often see that people start email marketing with good intentions, but before long it becomes a chore and is given the least amount of attention possible.

Make sure that your email marketing is performing well by looking at your results and comparing what you’re getting with what you’re aiming for. If there’s a disparity, that’s your sign that you need to give more attention to your email design, copy, or delivery system.

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4. Track Your Social
Do you know what sites your business is on? Maybe you tried Pinterest for a few months before losing interest. Look around every social media platform and see if you have any presence that might have fallen to the wayside.

If you do find any old accounts, you’ll have a choice to make for the account. If you can show that it’s boosting your SEO, then by all means, leave it standing. But if the page looks unprofessional and isn’t doing anything to benefit your business, then scrap it ASAP or put in the work to make it work toward your business goals.

5. Brush Off Your Branding
When was the last time you worked on your branding? Without a devoted marketing and branding team, there’s a good chance it got lost in the stress of day-to-day operations. Take some time to reflect on what you want your company to emphasize in its public image, then compare that to what messages you’re actually sending.

Some questions to ask during this process:

  • Does your logo reflect your brand identity?
  • Are you maintaining consistent branding in your visuals and promotional materials?
  • Does your social content mix advance or contradict your brand’s values?

If your answers are showing anything but a consistent brand image, then you need to redouble your branding efforts or find a team that will handle those concerns for you.

Start the Cleanup
While you’re spring cleaning around the house, you may as well keep the ball rolling and extend that cleanup to your digital marketing. It’s a lot of work, but you’ll be glad that you took the time to focus on digital marketing when you’re seeing increased traffic to your business and engagement with your brand!

Does this sound like too much to handle? Let’s talk about your options during your free consultation with The Go! Agency!

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GoTV Episode 8

GoTV Episode 8
26Oct

Welcome to this week’s episode recap of Go!TV! We hope you’re ready for the breaking social media updates that are changing the industry!

Analytics

Free Programs to Monitor Your Competitors’ Social Media
Learning from your own mistakes is great, but learning from your competitors’ failings is even better. These five programs are completely free to you and let you monitor the social media ventures of your chosen business. By using these programs, you’ll be able to see what does and doesn’t work for the competition, which will enable you to adjust your own marketing strategy accordingly, all without paying a dime!

Business 2 Community

Google

Google Analytics Offers Valuable Traffic Tracking
Measuring your brand’s social media traffic is essential to improving your ROI. How else will you know which ads are working or what content your audience responds to? Google Analytics lets you easily do both of these, and you can use that information to optimize your social media marketing strategy!

Social Media Examiner

That’s it for this week’s Go!TV recap! More data is always your friend in the world of social media marketing, so make sure you’re staying in the know. For more information like this, go to our podcast and blog!

Want to see what other marketing advice we dish out? Check us out across social media: FacebookInstagramTwitter!

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How Online Marketers Can Hit The Bullseye

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10Oct

It’s easy to miss the mark with social media marketing. Every now and again, your analytics may show low points in which your content just didn’t attract a crowd. Every marketer can appreciate the frustration when their efforts are fruitless. Online marketing, especially social media marketing, gives us a significant advantage to help us hit the mark.

Every week, gather up your social media marketing team to study your analytics. Whether you use Hootsuite, Buffer, or just analyze the native numbers on the platform of choice, you need to review your data.

 Your company’s Facebook, Twitter, Instagram, and other accounts should have a decent amount of posts to study. Which ones rocked and which flopped? Did a particular hashtag gather in the readers? Did a picture or video get people talking? What advertising efforts really struck a cord? All of these questions need to be answered. Since most successful social media marketers write for the upcoming week, you have the opportunity to change your formula ahead of time to make things work.

Every month, look at the past several weeks and study your marketing efforts at a macro level. How have your numbers risen or fallen? This data should help you set up goals for the next month, and reveal areas you need to improve. It’s important to work on things when you notice them, don’t push them off. Additionally, look at the present trending topics and what is coming up, so you can take advantage of contemporary topics.

Does your team know how to study analytics and data metrics? We do! We can help your business hit the spot on social media.

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The 5 Best Ways To Perfect Pinterest

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7Jul

Pinterest is a very eccentric social media platform. Yet despite it breaking some traditional norms, it has a lot of potential. It’s a great place to find inspiration or a unique way to use a product. Yet it doesn’t have to be for just DIYers. Pinterest is definitely an opportunity for businesses to promote their brands.

If you are new to Pinterest, once logging on and picking your interests, you will see that posts (or “pins”) are arranged in a different way. It’s too cool for traditional linear order! But its content display isn’t the only element that is unique. Check out these great ways to be a Pinterest pro.

First of all, Rich Pins are great ways for businesses to have an advantage over the competition. They will cost you some money, but these posts have extended reach and your followers will be sure to view them easily and your content will be viewed.

Images are the biggest elements of your pins, literally and figuratively. As such, they should be bright, simple, and eye-catching. After all, they will be competing with many posts, so you want your followers’ eyes to lock onto your pins as soon as possible. Longer images work best on this social media platform thanks to its layout, but this can work in your favor, especially if you decide to add overlying text. Speaking of the written word,  you have the opportunity to add captions. You will want to take advantage of this. Pinterest isn’t the place for a long-winded block of text, but a couple hundred words could help get your point across.

If your goal is to reach out to a local audience, you can utilize Place Pins. this will allow you to talk about a specific location and showcase imagery. This is a great way to show some hometown pride.

Lastly, keywords. When writing for Facebook and Twitter, the rule of thumb is a maximum of three hashtags per post. However, with Pinterest’s keywords, you can go crazy. The more the merrier on Pinterest! These will help you get a lot of attention on this popular website.

Pinterest is yet another avenue to tap into your customer base. It is growing in popularity and you should research how you can take advantage of its unique infrastructure.

How do you use Pinterest? Comment below!

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New and Old Audiences of Social Media

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14Jun

Back in the day, social media was intended for teenagers and young adults to roam and cause ruckus. Mark Zuckerberg’s technological wonder, Facebook, was originally designed just for college students. In fact, in its early days you needed a “.edu” email address to sign up. However, things have begun to change– the grown-ups are now checking out social media.

This has been a curious event that has transpired over the past few years. A large majority of adults over 50 are flocking to social media, more specifically to Facebook. Why is this, exactly? Technology has changed the world and Generation X and the Baby Boomers — and sometimes even older– have noticed. The prime suspect is Facebook, seeing as how it is a primary source of communication for many people. Here, they can see their old friends from years ago or check on their kids.

But beyond the social side of this movement, it is no coincidence that once businesses started getting heavily involved in social media, so did these older users. It went beyond posting updates and pictures and took the marketing side of things more seriously. Many of these users utilize Facebook, Twitter, and LinkedIn for business purposes. They take advantage of these services to spread their brand in the wild internet frontier. It may be different from traditional marketing, but a majority of them see its impact and have stuck with it.

After Facebook, older adults have flocked to Twitter and LinkedIn next. Both of these are heavily involved in the business world. We’ve even seen Twittter affect the Presidential Election this year. It is great for instant news that keeps on updating.  LinkedIn is where it gets considerably more serious. Here, professionals of any industry can connect without the frills of other platforms. They’re able to use LinkedIn for business ventures and networking in ways that only conferences could provide prior to the internet.

So, move over Millennials. There are new users in town. Don’t worry though, you still have Instagram and Snapchat primarily to yourself.

Why do you think there is an influx of older users on Facebook and other platforms? Comment below!

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