Tag : restaurants

3 Ways to Refresh Your Restaurant’s Digital Marketing

042219 Go Blog_ 3 Ways to Refresh Your Restaurant's Digital Marketing
22Apr

Making it as a restaurateur is never easy, but it’s especially challenging when you’re not using digital marketing best practices. Two things that should never be stale? Your food and your marketing strategy!

Don’t worry if you’re not sure how to revamp your restaurant’s digital marketing. That’s what I’m for! My agency has helped a lot of restaurants over the years, and here are the 3 big tips that you need to know.

1. Stop With the Basic Photos
At the start, every restaurant posts nothing but pictures of their menus and their dishes. And I get the logic, “Look how good our food looks! Don’t you want to eat this?” But if you’re focusing that heavily on posting pictures of your entrees on Instagram, you’re missing even better opportunities.

Why not show off your restaurant instead? Or your staff, or your promotions, or anything else that’s more interesting than making your followers stare at a souffle?

When you show off your restaurant (instead of the food), you’re showing people what the atmosphere is like. That means they’ll be able to imagine an actual meal at your location, which in turn makes them more likely to want to visit.

Sharing photos of your staff or kitchen area can also give your audience a “behind the scenes” feeling that makes them more interested in your brand. Social platforms are where people go to connect, so help them connect with your restaurant!

With all of that said, there are still times when it’s a good idea to post pictures of your menu or entrees: when there are changes. If you’re rolling out a new menu item, showcase it! Did you recently redesign your menu? Show your customers! But don’t make those things the basis of your digital marketing content. The only goal you’ll accomplish is boring your customers to tears.

2. Update Your Listings
If you’re running a successful restaurant, then you’ve probably been in business for a few years. When was the last time you updated the visuals on those listings? Don’t think I just mean your website, either. This includes every social media page you’re on and your Google My Business profile.

Even if you haven’t had your entire restaurant redone, take a new photo! Camera quality can determine how good an image is, and I’ll bet that your current phone has a better camera than the one you used to take restaurant photos 7 years ago. For this reason, even if you make no changes whatsoever, I’d say to update your listing photos every 3 years at the extreme minimum.

What changes call for new photos? Basically all of them. If you repainted a wall, take a photo! If you got new tables, take a photo! You get the idea. If customers are going to see the best possible version of your restaurant, then they need to see your latest upgrades. Don’t let laziness drive your customers away!

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3. Add Bios On Every Site
As a marketer, the best thing you can do is talk about yourself! Well, your business, anyway.

People want to know the story of your restaurant, and you should tell them! What makes you unique? What sets you apart from competitors? If you can’t answer those questions (and demonstrate the answers to your audience), you’ll lose business! Here are all the places where you should have a bio for your business:

  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • Your Website
  • Google My Business

Obviously a Twitter bio doesn’t have enough space for your restaurant’s full story, but be sure to add your website link so people can learn more about you. Don’t think that you can copy and paste, either! What people want to read on Facebook, LinkedIn, Google My Business, etc. is going to be different. Cater the copy to each site if you want to really engage with that platform’s users!

Don’t Slack
You didn’t get a successful restaurant by taking the easy way, so don’t start now! Take the time and make sure you’re doing your digital marketing correctly, because your competitors will be. You’ve got the tools, so there’s no excuse not to use these digital marketing tips for your restaurant!

If this all sounds like too much, don’t worry. I’ll help you sort it out during your free consultation with The Go! Agency!

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Social Media Marketing Evaluation: Restaurants

0820-Go-Blog-1
20Aug

For the rest of the summer, the Go! Agency blog will focus on the social media habits of some of our favorite industries. Every week, our first blog will explain common mistakes made by an industry; followed by a second blog that will explain how to fix them. Think of this series as What Not to Wear for social media marketing!

In 2016, 75 percent of U.S. restaurants advertised on Facebook (Statista), but that doesn’t mean that the industry has mastered social media. Too many restaurants treat social media like sidework–an afterthought. Updating pages, posting content, and responding to customers–it’s easy to see why some restaurants are in the weeds when it comes to social media! Although several big chains have been killing it on social media, others need guidance. Here are a few of the biggest questions you need to ask.

Ignoring Reviews

According to BrightLocal, 85 percent of consumers give online reviews the same weight as endorsements from people they know. Sites like Yelp are more influential than ever: 34 percent of consumers report that peer reviews influenced their restaurant choices; and 61 percent of consumers have looked at restaurant reviews online.

  • Do you monitor your Yelp, Facebook, or your delivery service pages for reviews?
  • Has your restaurant ever received a negative review? How did you respond?
  • Do you respond to positive reviews?
  • Do you share positive reviews?

Little to No Interaction

If you take away only one thing from this blog, let it be this: the purpose of a website is to spread information; the purpose of social media is to connect with your audience. Too many restaurants use their Facebook or Twitter profiles only to showcase new menu items or notify the public of holiday closures. An engaged audience is a profitable audience! Too many restaurants neglect this simple fact and don’t respond to comments or questions on their social media profiles. On a semi-related note, restaurants are guilty of wall-to-wall promotional posts. You should be doing more than just sharing your brunch specials.

  • Do you reply to comments?
  • Do you follow your regular customers and interact with their posts?
  • Do you ever showcase your staff on social media?
  • Do you only post promotional material?

Poor Scheduling or Rarely Updating

Some restaurants never update their profiles, and some posting schedules follow no discernible pattern. People need to know what to expect. Customers can’t take advantage of your happy hour specials if they don’t know about them in time! Oh, and have fun explaining to the staff that the restaurant’s owner sat three tables five minutes before closing, because the customers all looked at your (outdated) information on Facebook and didn’t know you’d changed hours of operation.

  • Which social media platforms do you use? How often do you check them?
  • Is all of your information current on each of your profiles? Hours of operation, menus, specials, et cetera?
  • Do you announce new menu items? Specials? Events?
  • Would people have an easy way of accessing your menu or website from your social media page? When was the last time you posted?

No Community Involvement

Social media might be on the world wide web, but it still gives you a chance to connect with your local community! Successful restaurants are well-established in their communities. Becoming a regular at community festivals and charity events is powerful free advertising! Some smaller establishments have had a great deal of success utilizing social media to create buzz in the community.

  • Do you tag other local (non-competing) businesses?
  • Have you ever networked with other businesses in your community?
  • Do you ever promote or take part in local festivals or events?
  • Does your restaurant offer deals that are only available or visible on social media?

Bad Visuals

We cannot emphasize this enough: social media users respond to images. You need to bring your A-game when it comes to your visuals on social media. You want to entice potential customers with perfectly plated entrees, but even one bad picture could change their minds.

  • Are you photos polished and high-quality or amateurish and average?
  • Does your photographer use proper lighting?
  • Have you ever relied on an Instagram filter to “fix” a below-average photo?
  • Be honest: would you eat the menu items you post on Instagram?

This post is just an appetizer. In our next blog, we’ll explain how restaurants can fix these errors!

Are you in the weeds with your social media marketing strategy? We can help! Contact us today for a free consultation!

 

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