Tag : Reddit 101

Why Reddit Is About To Make Marketers Smile

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3Aug

From its inception, Reddit seemed to be the exception to many social media rules. Yes, you talked to people, but not people you knew in real life. You could like (or upvote) content, but you could also downvote it to internet oblivion. As popular as it is, Reddit always seemed to be an alternative to mainstream tactics. Well, one major change is in the works for the website, and marketers are sure to smile.

Reddit announced a new plan to feature sponsored posts online. This is a significant change for the platform, as it tried to keep advertising to a minimum. Unsurprisingly, like everything else with Reddit, this update is just slightly different than Facebook, Twitter, and Instagram. This marketing effort will do something truly unique, which will allow brands to sponsor user generated content. This means that if a company sees a post that puts their product in a positive light or is relevant to their industry, they can work with Reddit administrators to sponsor that post. Reddit will then ask the post’s creator for permission, and if everyone is on the same page, magic will happen. The user will be compensated with gold. No, not real gold, but rather Reddit Gold which is their premium service.

As you could imagine, this is something untested. Since “Redditors” have an aggressive stance on any corporate advertising, Reddit CEO Steve Huffman hopes this will be a natural and non-intrusive way to make revenue. By actually helping content instead of being a distraction, the reception may have a better light than previous attempts.

One thing Reddit and its future sponsors should be wary of is reposts. Like all other social media platforms, users tend to repost pieces of content that were not originally theirs. At times, Redditors will acknowledge this, while others are simply taking trying to get some internet glory through another’s work. Perhaps a simple reverse image search could solve some situations, but deeper digging may be beneficial to the company.

If advertising is implemented correctly, Reddit may be able to gain some steady income which will result in better upgrades for the site and it’s all uphill from there. This update shows just how important advertising is for social media platforms and marketers need to take advantage of this need. Because of this, they will deliver extensive benefits to brands and companies. Reddit’s new service is scheduled to launch August 4th.

What do you think of Reddit’s new advertising venture? Comment below!

 

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Reddit: The Popular Black Sheep of Social Media

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28Jun

At this point, Facebook, Twitter, Instagram, and LinkedIn are pretty common brands that a majority of people know. However, there’s one social media website, Reddit, that not many are knowledgable about. It’s an odd duck, that’s for sure. However, many people prefer Reddit’s format than others. So, what makes Reddit so different than the other social media giants? If you haven’t heard of the website, you’re in for a treat.

When it comes to Reddit—whose name comes from “I Read It”—social networking is a little different. It has a more traditional forum format, which encourages users to reach out to strangers, as opposed to finding old high-school buddies or coworkers. People go by user names and aren’t really encouraged to use personal information. All user names have “u/“ in front of it. For example, u/screenname.

People use Reddit to find news stories on specific topics or to discuss very specific things. It’s the king of the niche audience, so you can subscribe to sub-communities, or “subreddits”, based around a subject you’re interested in. All subreddits start with “r/“, so an example would be r/politics or r/funny. People can subscribe to many subreddits so their “front page” is filled with information relevant to them.

A big way that Reddit differs from other websites is the order in which posts become visible. Each post and comment is equipped with up and down arrows so users can up-vote or down-vote content. The concept behind the thumbs-down button everybody always wanted on Facebook is alive and well on Reddit. When you first log onto Reddit, you won’t find the most recent posts, you’ll find the most popular. This makes fresh content to be visible slower than speedy Twitter feeds. Users can always click the “new” tab on any subreddit to see content that is being posted that very second. However, you might have to muddle through some junk.

Reddit is starting to turn some heads.  At first, it was more underground, yet now, it’s taking traction and celebrities are doing a special type of Q&A session with their audience called AMAs (Ask Me Anything). It’s a great way for business owners and celebrities to reach out to their audience in a unique way. Even President Obama did an AMA, which received approximately 12 thousand up-votes.

While you can have a friend list, it isn’t really the place for socializing with people you know in real life. However, it is a great place to reach out to a community of like-minded individuals and discus relevant topics. You might even find a celebrity or two in the comment sections.

What do you think of Reddit? Let us hear your thoughts!

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