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Tag : Presidential Election 2016

Coming Up Next In The Social Media Marketing World

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25Aug

Social media reflects the wants and needs of the people who use it. Because of that, it’s growth patterns are organic. Trends grow and fade, features are added and taken away. Some of these are very easy to predict while others come as a shock. For the rest of 2016 and early 2017, here’s what we’re expecting social media to give us:

Brace yourselves, holidays are coming – It’s about this time that you should start to consider how your business is going to tackle the holiday season. Obviously, this is the time many companies are at their busiest and marketing is needed. Social media has become a cornerstone element in spreading the word about Black Friday specials, holiday wishes, and everything in between. Prepare your content and make it unique. There are going to be tons of Santas flying around on Facebook, Twitter, and Instagram, so make sure yours stand out.

Brace yourselves even more, elections are coming – As if we haven’t had enough of election-related news already, it will only get more common until we hit that Tuesday in November. But it won’t stop there. No matter who gets the Presidency, the social media floodgates will burst with cheers, jeers, and a whole lot of controversy. As a business, tread lightly. Don’t show personal bias for any candidate.

Videos will continue to grow – Instagram proved just how much video matters when they unveiled Instagram Stories, which is reflective of Snapchat’s Story service. Videos aren’t going anywhere but up in popularity. It’s eye-catching content that is prominent on people’s newsfeeds. Try to devise a way to utilize videos in your social media. Not a filmmaker? No problem! There are tons of apps and programs that allow you to make creative slideshows based on pictures. You can be a Spielberg in no time!

More diverse advertising options – Recently, we’ve seen Pinterest, Instagram, Facebook, and even Reddit tweak their advertising structures. They understand that this is their bread and butter and are making more options for marketers to utilize their services. Don’t miss out! Advertising can be inexpensive and will deliver you surprisingly large spikes of engagement. 

LinkedIn upgrades – Microsoft acquired LinkedIn recently and as such, we should expect some things to change for the social media platform for professionals. It’s doubtful Microsoft will completely change LinkedIn’s structure, but we should see at least a little bit of their presence.

Even more mobile accessibility – Apple and Android are preparing for another mobile war. The next line of iPhones will be released in the next month or so, and Samsung has already showcased their snazzy new Note 7, Galaxy 7, and Edge. With new technology comes new innovations for app developers. 3-D touch, new camera usage, and third-party accessibility will also improve social media platforms as Facebook, Twitter, Instagram, Snapchat, and others are forced to adapt to what the people want. 

More algorithms and updates –  This one should come as no surprise. One of these days, Twitter will finally roll out the coding that separates links from the 140 character limit. We should also see new Facebook and Facebook Live features being rolled out and some of them may not be free. 

Only time will tell what else is next for social media marketing, but professionals know how to adapt and take advantage of upgrades. The right social media manager will be able to handle the incoming transitions without a hiccup or delay in content publishing. Get ready to move onwards and upwards in the realm of social media. We couldn’t be more excited!

What other changes do you expect to come? Comment below!

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Scandalous Social Media! How To Stay Away From Controversy

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23Aug

There’s no doubt about it – people love gossip, controversy, and scandal. It’s these spicy little tidbits that keep the internet alive and thriving. Whenever a celebrity or politician says something wrong, we eat it up as quickly as possible. While this is entirely true, it could be a road block for social media marketers.

While the best social media content taps into current events, it’s best to ignore certain red flag headlines completely. Trying to figure out which topics to integrate into your marketing can be a delicate situation and requires a good amount of discernment from your team.

This is imperative to keep in mind as we get even deeper into this election year. Everyone has their opinions about the Presidential candidates, but should your business have one? Sure, if you want to alienate or offend those customers who disagree. It isn’t a business’ role to provide commentary about politics, religion, or other sensitive subjects. We are all human, we all have beliefs and stances, but when someone represents a business, they become a part of a larger brand. If your company’s marketing team makes this mistake, you will surely get the wrong type of attention. “Any publicity is good publicity” isn’t the case when you join in a controversy.

So, how exactly can you tell the difference between controversial issues and positive current events? When in doubt, stay positive! From light-hearted holidays to positive news like a local team winning the big game, there are plenty of news stories to incorporate into social media content.

Additionally, focus on industry-relevant news that will attract the right people. Once again, though, be careful. As you could imagine, there are controversial subjects in every field of work. Medical professionals, stay away from malpractice stories. Auto Repair shops, steer clear of drunk driver headlines.  Retail stores, don’t create a controversy by badmouthing your competitors.

It’s simple, really. Provide informative, educational information, that’s relevant to what’s happening now, but there’s no need to explore heavy subjects. As we have seen in the past, a controversy can spread very quickly, and social media is all about communication. As always, act professionally, courteously, and stick to your business!

How do you stay relevant, but not controversial? Share your thoughts below!

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What The Presidential Election Can Teach Us About Social Media

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8Aug

You may not have noticed if you’ve been in outer space for the past two years, but it’s time for the Presidential Election again. Everyone knows who the two major candidates are and what they stand for. By the time November hits, most of us will be able to recite the many commercials by heart.

Social media has had a substantial role in spreading Hillary Clinton and Donald Trump’s thoughts and opinions. It also allows everyone else to state their own thoughts about issues and who they want to vote for. Where does this put a business amongst all the debates and promotions? For one thing, this whole thing can be used as a learning experience. Here are the top lessons to take away from the Presidential Election that you can use for your own social media marketing:

Negativity spreads. Unfortunately, we have seen controversial tweets, posts, and other forms of marketing and due to the reachability social media grants us, it’s not easily forgotten. That being said, if something negative is said about your business online, social media becomes a tool for you to be able to contain the situation and address the problem in a professional manner. 

Positivity spreads. Yes, even if though negative messages can spread quickly, so can well-crafted, beneficial content. Your followers are both your audience and siphon, they have the ability to amplify your reach by sharing, retweeting, and commenting. 

Advertising works. What would an election be without ads? What would  a business be? Facebook, Twitter, even Pinterest offers advertising opportunities for your brand’s message to spread all over the world, or just around the block.

News and social media are symbiotic. Current events and social media seem to be in a give-take relationship. While social media is supposed to reflect the real world, the opposite can happen and a good or bad Tweet could raise headlines. Be sure to be knowledgeable of trends on social media and how you can use them.

 

The most important thing to take out of this is that everyone is watching. Be sure to choose your words carefully, but you do need to speak, or your lack of internet presence will make you look obsolete.

What marketing tactics have you learned from this election? Share with us below!

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