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Tag : pinterest for business

6 Pinterest Mistakes To Avoid

Pinterest is an unsung hero of social media. While many people know about it, not all take it very seriously. When you first visit the site, you may understand why. It’s very sleek, colorful, and a little chaotic. It doesn’t resemble Facebook or Twitter in the slightest. Still, Pinterest has a whole lot of potential, and marketers are doing their brands a disservice by not checking it out.

Where does someone begin on Pinterest? The best way to learn how to navigate to this hip platform is to understand what NOT to do. Here are the top mistakes Pinterest professionals should avoid:- Underestimating Pinterest. There is a stereotype that says Pinterest is only for DIY projects, recipes, and makeup tutorials. While that stuff does have a place, Pinterest is as diverse as Facebook, Twitter, and Instagram. Give it a try for yourself. Look up any topic. There will be a wide variety of content just waiting for you to consume.

Over-promoting. Pinterest is a place for interesting content. Yes, there is room for advertising, even at a premium level, but not every pin you post should be some form of promotion. It’s a good way to fall off the face of the board. Instead, integrate a motley mix of eye-catching and interesting content.

Over- sharing. Okay, so since you can’t put only promotions, you will have to post interesting content in some form. The immediate social media “go to” answer might be to share someone else’s pins. Sure, you can like, share, and save a good amount of content, but you need to make your own! Whether it’s a link to a blog, a stunning info graph, or a cool collage, you need to get creative on this platform more than most.

Ugly Pictures. If you thought making visually appealing content for Facebook was a challenge, then Pinterest will be brutal. This platform thrives on images that pop and can pull viewers in with just a glance. Vertical imagery is key to stand out. This is why info graphs are so effective on this site – they allow you to display a large amount of data, through attractive imagery.

– Sparse boards. Pinterest is all about boards, which are collections of posts that share relevant subjects. Nothing looks worse on Pinterest than empty or incomplete boards. Be sure to add to these collections often and ensure they are about popular, searchable subjects.

Isolating your Pinterest. No social media account should be an island. Cross-promote your Facebook, LinkedIn, and Instagram. Invite your followers to check out all the fun your Pinterest has to offer. It’s a great way to start your journey on this platform with a little bit of backup.

Pinterest opens many opportunities for engagement, brand awareness, and your company’s online presence. Did you know that The Go! Agency team has extensive experience with Pinterest? We work with brands every day to make their Pinterest accounts pop off the page and raise brand awareness as much as possible.

Contact us today to see how we can help you on this busy and fun site!

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The 5 Best Ways To Perfect Pinterest


Pinterest is a very eccentric social media platform. Yet despite it breaking some traditional norms, it has a lot of potential. It’s a great place to find inspiration or a unique way to use a product. Yet it doesn’t have to be for just DIYers. Pinterest is definitely an opportunity for businesses to promote their brands.

If you are new to Pinterest, once logging on and picking your interests, you will see that posts (or “pins”) are arranged in a different way. It’s too cool for traditional linear order! But its content display isn’t the only element that is unique. Check out these great ways to be a Pinterest pro.

First of all, Rich Pins are great ways for businesses to have an advantage over the competition. They will cost you some money, but these posts have extended reach and your followers will be sure to view them easily and your content will be viewed.

Images are the biggest elements of your pins, literally and figuratively. As such, they should be bright, simple, and eye-catching. After all, they will be competing with many posts, so you want your followers’ eyes to lock onto your pins as soon as possible. Longer images work best on this social media platform thanks to its layout, but this can work in your favor, especially if you decide to add overlying text. Speaking of the written word,  you have the opportunity to add captions. You will want to take advantage of this. Pinterest isn’t the place for a long-winded block of text, but a couple hundred words could help get your point across.

If your goal is to reach out to a local audience, you can utilize Place Pins. this will allow you to talk about a specific location and showcase imagery. This is a great way to show some hometown pride.

Lastly, keywords. When writing for Facebook and Twitter, the rule of thumb is a maximum of three hashtags per post. However, with Pinterest’s keywords, you can go crazy. The more the merrier on Pinterest! These will help you get a lot of attention on this popular website.

Pinterest is yet another avenue to tap into your customer base. It is growing in popularity and you should research how you can take advantage of its unique infrastructure.

How do you use Pinterest? Comment below!

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Pinterest and Its Marketing Value for Assisted Living Facilities


When you are trying to gain more online visibility for your assisted living facility, it seems like there is a new tool popping up everyday that you “must” pay attention to.  Facebook. LinkedIn. Twitter.  YouTube. Google+.  And now Pinterest.

Pinterest is the latest (and greatest )tool in your visual marketing arsenal.

If you have been paying attention to the trends in online marketing, visual content marketing has become a hot topic, especially within the healthcare field.  For years the value of blogs and videos have been touted, but now images have also moved to the forefront.  At the end of the day, people want to do more than just read online – they want to look at and engage with visually appealing content.

And images are what Pinterest does best.

But why should your home assisted living facility care?  Well, let these stats do the talking (recent, as of earlier this year):

  • Pinterest has over 70 million active users
  • 80% of Pinterest users are female
  • 80% of Pinterest pins (or “posts”) are actually re-pins (or “shares”)
  • Web traffic referrals to external websites (like yours!) grew 30% growth from last year
  • Average time spent per visit is 15 minutes
  • Average user spends 98 minutes per month on the site
  • 90% of Pinterest users have a household income of over $30,000 per year!

These stats illustrate the fact that the Pinterest has an affluent, female-driven audience who spend lots of time on the site and are eager to share.

So how do you get involved?  Aside from creating an account you need to organize your  information before you get started.  My advice is to create a personal Pinterest account for yourself and have a peek around at the functionality of the site.  It has a robust Help section, so ask your questions there you will be able to learn more about how to use Pinterest.  Create a few “boards” and “pins” and envision how this would look for your assisted living facility.

Now you can begin to create your strategy in order to increase your visibility among a very influential online market!  Our team of Pinterest experts can help you get started in no time flat with Pinterest marketing campaigns in addition to classes to help you better understand what your strategy should be.

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Pinterest: 5 Quick Fixes to a Stagnant Profile


When formulating your marketing strategy, images can be crucial to conveying your message to members of your target audience.

Don’t think so?

How about your website, brochures, commercials, YouTube videos, billboards, business cards and more?

So, as you can see, your company is a bit more visual than you give it credit for.

This brings me to Pinterest.  If you are currently using Pinterest to market your business and connect with prospects – well done.  Pinterest is not an easy fit for many businesses, as the link between their visuals and their product offering is not always straight-forward.  But for early adopters with extremely visual companies, it has been an exciting new venue to market their wares.

Today I want to speak with those companies that are currently using Pinterest to market their businesses.  Do you feel like you are using it effectively yet?

Here are 5 tips that you might be missing when using Pinterest for your business.  These will help you easily tweak your current strategy to not only get more hits to your website, but will also help you to connect and engage more effectively.

1.  Complete Your Profile! This seems obvious, but I’ve seen enough incomplete profiles to feel the need to bring this up.  Make sure that your logo is high resolution, can be fully seen in the given space and is easy to read.  Fill in the “About You” section with your full company bio and make sure to add info on your key products and services.

2. Verify Your Website! For the non-tekkies out there, this can seem a bit daunting, but Pinterest makes it pretty simple.  Give it a stab yourself, but my advice is to ask your IT wizard to get it done for you.  It should take them all of 5 minutes and then you will be able to prominently display your website to get that all important exposure and clicks.

3. Maximize Your Pins! Make sure that your pins have links to related content on your website.  This is how Pinterest is driving traffic to websites and has made marketers sit up and take notice.  No links =  no website traffic from Pinterest. Also, don’t forget to add your keywords in the description.

4. Make Your Boards Relevant! I’ve seen many companies that are just repinning random information without a strategy.  You want to make sure that you have boards setup that reflect your business AND will interest and engage your audience enough to compel them to view, click and share.  Puppies, babies and sarcastic cartoons are cute – but do they really convert?  Make every pin count.

5. Build Your Network!  If you haven’t looked for connections on Twitter, Facebook and your email database – this should be your first step.  Use the “Find Friends” feature and follow Pinterest’s easy instructions.  A great tip is to find a direct competitors profile and see who is following them.  My bet is that those are potential prospects for you.  Choose some of their followers and follow their boards.  This will get you in front of them and increase the probability of them engaging with you!

These 5 items will help you make your professional Pinterest profile more attractive to members of your target market.  Now…get Pinning and remember to follow us on Pinterest by clicking here:

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