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Tag : photography

How Can Your Brand Raise Awareness On Instagram?

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How can you use Instagram for business? How can you gain more revenue through Instagram’s many features? How can you improve your social media marketing efforts with this trendy and image-friendly platform? In this article, we’re going to explore the most effective tools Instagram has to offer marketers in their efforts for brand awareness.

The online marketing industry is now taking Instagram seriously as a marketing platform. Sure, the steady stream of selfies and how-to videos populate people’s news streams, but companies are now able to reach customers both new and old with this platform. It’s an innovative tool that allows brands to position themselves in the most viewable and presentable light.

Instagram has proven to attract a younger demographic of user and as such, marketers need to take a different approach. Here are the most effective ways that people have been able to utilize Instagram into a lean, mean, marketing machine!

1. Stories

One of the most recent and more significant advances of Instagram recently has been Instagram Stories. It seems like a majority of social media platforms is utilizing this concept, but Instagram is really making it shine with its pre-existing editing tools. Stories will present your brand and temporary content on the top of viewers’ feed for 24 hours. It’s a great way to stay in the spotlight while sharing timely information.

2. Live Events

Another major upgrade is Instagram Live. Now you can reach out to your audience in the moment with live broadcasts. It’s a helpful tool when you are trying to stay in touch on a regular basis, promote a live event, product unveiling, or simply want to say hello! Instagram will let your followers know that your company is going live, so you will not be speaking to an empty room.

3. Tagging

Just like Facebook and Twitter, Instagram’s tagging tool can pack a punch. Whether you are trying to get the attention of a big brand or you are communicating with a customer, this method of reaching out still remains one of the most useful tools in social media marketing.

4. Product Showcase and Demonstrations

Instagram is all about the visuals. If you have a product or service you want to show off, this is the place for it! Restaurants have found huge followings by showing off their dishes and inviting patrons to do the same. Clothing stores cans how off their new inventory by taking a snapshot! The possibilities are endless with social media marketing.

5. Albums

Instagram’s new album feature allows marketers to share a group of relevant images in one post via albums. You can show a collection of shots from your store, a group of related products and much more.

Instagram isn’t going anywhere anytime soon. As you can see, there are plenty of new features for marketers to take advantage of so they can connect with new customers. If you aren’t on Instagram yet, you are missing out on an active and engaging audience!

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The Perfect Photo For Social Media

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In case you’ve been living under a rock, you’ll know by now that every social media platform is in love with images. On some sites like Instagram, that’s all there is to see. So taking the perfect photo is important.

Facebook and Twitter are pushing images because they see them as more engaging for users than a piece of text. But the problem is that since everybody is being told to create images, there’s been a massive dip in quality.

These days it seems like everybody believes they’re a photographer. They’ve got a camera on their phone, and that’s all they need, right? No photography skills. Just point and click.

It’s no surprise we see so many terrible photos when we’re scrolling through social media. It’s especially hard for us when we see a business taking bad photographs. Nothing can hurt a brand quite like an unprofessional image.

Luckily, we’re here to give you some easy tips that can improve your photographs in minutes.

1. The Rule Of Thirds

How do you take a photograph? Do you point at the thing you want to take a picture of then hope for the best? Or do you take your time, line up your shot and compose it.

If you want to take a good photo, you need to think about composition and one of the rules that will make your photos shine is the rule of thirds.

With the rule of thirds, your photographs can be split up into segments with four lines. By placing the main subject of your photograph so it intersects the lines, you can ensure that anybody that views your photo will have their eyes drawn there.

Our instinctive reaction when taking a photo is to put the subject in the middle of the frame or to have it take up the whole of our screen. But putting the subject to one side of the photo makes the eye focus on it more than if it was in the entire photo. It forces the photo to have a background and a foreground, which improves the photo immensely.

2. Use a decent camera

I’m not sure this needs explaining. If the camera you’re using makes everything look like an out-of-focus mess. Then your photos will be an out-of-focus mess!

Thankfully this isn’t much of a problem these days as most modern phones have a decent camera attached. But if you have a cheap phone (or a cheap camera) it’s almost guaranteed that your photos will look cheap too.

If you’re posting your photos to social media regularly, consider buying a point and shoot camera to use. The quality will blow your phone away and will give your images more depth instantly.

3. Forget the flash

You’re just about to capture the perfect moment. Your composition looks good, you’ve got a great foreground and an even better background. Then you take your photo, the flash goes off and ruins everything.

The camera flash on phones and cameras can be harsh. Making everybody look like a ghost or washing out the colors of everything in the foreground.

It might sound simple, but turning off your flash can vastly improve your photos. Unless you’re shooting in incredibly low light, the photo you take will be close to what you see in front of you.

If it’s not necessary to use flash, then don’t. Leave the flash to the professionals.

4. Interesting subject

How many times have you seen photos from your friends on social media and you’ve thought, “Why have they bothered to take a photo of THAT?” The trouble is we often think something will be interesting to others because it’s interesting to us.

If that were true, The Go! Agency wouldn’t post anything but Star Wars pictures. But we know that won’t interest our followers. Instead, we create images that we think our followers will like to see. Since we’re a marketing business, a lot of our images are based around marketing.

When you next take a photo for social media, ask yourself whether it’ll interest your followers. If not, maybe it’s best to keep it for your personal album.

These four tips seem simple, but it’s surprising how just a small change can have massive effects on your photo quality.

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