Tag : paid content

We’ve established why Facebook ads are so effective, but what are you supposed to do now that you know? For someone who isn’t familiar, the Facebook ad interface can be a little confusing. That’s why I’m here!

My team and I have been using Facebook ads for years, and I want to use that expertise to help you get started. I’m going to break down the different types of Facebook ads and how you can find the right ad for your business!

1. Traffic Ads
Facebook Traffic Ads (AKA Link Click Ads) are ideal for getting people to visit your external website. You’ve got a headline, a visual, and 90 characters worth of ad copy. With these ads, you’ll want something quick and punchy that encourages people to visit your site while still adhering to your brand’s voice.

If you’ve got ways to sell your products on your website or want to get people reading more about your brand, this is a really simple, straightforward ad option to get your feet wet.

2. Boosted Posts
In the previous article, I talked about how your organic content can’t reach most of your audience. And that’s true—unless you’re boosting your posts.

Have a great piece of social media copy that you think could really get some attention if it landed in front of the right people? Boost it! You’ve already got the post out there, so why not put some money behind it and make sure people are actually seeing it?

Note: The quality and content of your post are very relevant here. Only boost posts that make sense to invest in. If you wrote a promotional post with a link to your online store, that’s probably worth boosting. If you wished your followers a happy Valentine’s Day, that probably isn’t worth sinking ad dollars into!

3. Carousel Ads
Do you have a variety of products you want to show off without creating a handful of individual ads? Carousel Ads showcase up to ten products and images/videos with links to the corresponding page on your website or digital store.

This ad style was literally made for eCommerce professionals who are looking to drive sales from their website. If that doesn’t sound like you, this is also a great way for marketers to test out multiple ad styles/images/headlines to see what pulls!

4. Instant Experience Ads
Instant Experience Ads, formerly known as Canvas ads, are mobile-only advertisements that fill the viewer’s screen. This interactive ad type gives viewers a comprehensive experience where they can swipe through multiple pages filled with your links, visuals, texts, or all of the above!

Instant Experience Ads are similar to Traffic Ads, except they’re a lot more involved (which often makes them more effective, too). There are elements of copywriting and graphic design that need to blend seamlessly here, so I’d recommend these ads for someone who’s looking to sell and has an experienced team behind them.

5. Leads Ads
If you’re focusing on growing your follower count or subscribers to your email list, leads ads could be a good fit. These advertisements let viewers sign up for your offer without ever leaving Facebook, which greatly increases your odds of getting sign ups. Don’t underestimate the value that people will put on convenience!

You’ll be able to view your new leads from your Facebook ads account, and from there you can transfer them wherever you need. I’d recommend Leads Ads to businesses that are starting to delve into email marketing or for new businesses that are starting to develop a following outside of Facebook.

Add Some Ads
Without Facebook ads, your social media marketing strategy is incomplete. There’s a big, wide, virtual world out there, so don’t miss out on it! Use this breakdown of the different Facebook ad types as a starting point for figuring out how Facebook ads can work for your business.

Still need some help setting up your Facebook ads? Schedule your free consultation with The Go! Agency!

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In 2017, advertisers spent almost $300 million in Facebook ads, and I’m sure you’ve had more than a few people suggest Facebook advertising to you. But why? What makes Facebook such an appealing platform for marketers? And, more importantly, why should your business already be advertising through Facebook?

There are a number of reasons, and I’ve compiled the biggest ones to help you understand why Facebook ads are absolutely worth the investment. Let’s talk about this staple of social media marketing!

Facebook Is Kind of a Big Deal
In case you hadn’t heard, pretty much everyone is on Facebook. Your coworkers, your weird cousin, and virtually anyone else you can think of is on there. The latest numbers show that Facebook has 1.49 billion users every day. That means your target audience is definitely on there and waiting to hear from you!

Almost one and a half billion users also means that you’re definitely going to find your target audience on there. You might see that number and think, “Okay, but my local business isn’t going to be appealing to most of those people.” And while that’s true, you can set your ads to target people in your specific location with whatever identifying characteristics you want (age, gender, political views, etc.). So even if you’re only reaching out to 200 of that 1.49 billion, that’s still 200 people who are likely to love your business!

Posting Isn’t Enough
If you saw the above number and thought that your Facebook posts were already reaching those people, I’ve got some bad news for you. Most of your followers aren’t seeing your posts.

Because of recent algorithm changes, even people who have signed up to see your content aren’t going to see it on their feeds. Since Facebook is now prioritizing organic content, regular posts from your business are far less likely to actually reach your audience.

The exception? Facebook advertising. The more money you put into your content on Facebook, the more likely it’s going to be shown to your target audience! So if you’re holding out hope for getting by with just organic reach, 2019 is the time to let that dream go!

Promotion for Organic Content
Facebook ads don’t just share that specific message, either. Because more people are going to see your ads than your regular posts, you’re more likely to get shares that spread your message even further!

And yes, people do share ads on Facebook, provided they’re well-written and engaging. This way, Facebook ads are getting more people on your page in addition to the ad’s intended purpose, which will make your organic content more effective in the future!

Facebook Ads Are (Comparatively) Cheap
It may not feel like it when you’re setting up the ad, but Facebook ads are remarkably affordable. This means that small business owners have no excuse not to be using them! If you’re really strapped for cash, just set an ad budget so that your ad doesn’t go over what you can afford.

Don’t take this as an excuse to pinch pennies, though. It might feel nice to run an ad for $5, but your results are going to be much better if you put some real money into your ads. If $5 gets you 3 clicks, imagine how many more you could get with $50!

Make a Change
Just because Facebook ads are new doesn’t mean they aren’t worth starting! You know why Facebook ads are so effective and worth using, so use that knowledge to take steps forward. It’s the start of a New Year, so don’t waste time considering this marketing strategy and not acting!

It’s normal to need a little help when you get started with Facebook ads. Contact The Go! Agency and we’ll talk about your social media marketing campaign!

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