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Why Your Business May Be Oversharing On Social Media

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24Jul

Geico has a new radio commercial talking about people “oversharing” on social media. They depict a woman that posts on Facebook every 10 minutes with photos, comments, and tags all her friends constantly. As social media marketers, we cringe at the commercial because we know the real implications oversharing can have.

Social media is becoming an established element in our society and as such, there are some unspoken rules. Here are the top 4 ways your followers may be yelling “TMI!” when checking out your updates:

    1. Too many posts- Even if your updates strike the right balance of push and pull messages, flooding the social media channels with a massive amount of content is not recommended. This will surely annoy your followers. For Facebook and Instagram, it is recommended to post varying content twice a day. Twitter should be 3-4 tweets or original content (but don’t forget to utilize retweets and other tools on a daily basis)
    2. Personal opinions- Don’t forget, you are representing your business when managing their social media page. It is not a good idea to push your personal beliefs on your company’s account. Do not talk about controversial, religious, or political subjects. It’s a good way to alienate or infuriate your customers.
    3. Irrelevant sharing- If you manage social media for a law firm, you wouldn’t post a bunch of DIY carpentry videos, would you? Make sure the items you share are professional and somehow connect to your industry.

    4. Inside References-We have all seen those social media posts that mean absolutely nothing to anyone except the people tagged in it. Do not send out those types of posts. Make sure everything is relatable to the general public. Even if you are mentioning an employee in an update, make sure people understand what you are talking about.

 

 

Quality over quantity is the name of the game in social media marketing. Be sure to take time and consider every post you share. After all, people from every walk of life will read it!

How do you feel about oversharing? Comment below!

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