Tag : Online Marketing Budget

4 Elements Of Social Media That Need Your Attention


When companies create a budget, they want to make sure they are paying for the most efficient tools, products, and services available. Companies are gradually starting to realize that social media fits into these categories. Unfortunately, you can’t just buy a box labeled “Social Media Marketing” once a year and call it a day. There are many facets to this industry, some that must be considered when budgeting for the coming year.

Our previous article covered the advertising side of social media, so today we are talking about four additional major elements to social media marketing. Whether you are just clicking “Sign Up” or you are a social media veteran, these areas require constant attention. Luckily, there’s also helpful resources just a few clicks away. Here are some areas of social media marketing that will be benefited by some paid services:

Scheduling – Unless you want to create a team of 24/7 vigilant workers that stare at Facebook, Twitter, and LinkedIn all day and night, you will need help with scheduling. You have the ability to write posts for the week ahead and schedule accordingly. Several sites can help with this, but we recommend Hootsuite. This handy tool is a fantastic, multi-layered solution that helps marketers set up content for the coming days. However, it doesn’t work for every social media platform. You will be able to schedule Instagram posts via Onlypult, and Tailwind can schedule your pins on Pinterest.

Analytics – A majority of the above schedulers also offer data analysis features so you can study how your social media is working. This is crucial to your online marketing success so you can see what posts, publishing times, subject matter, and platforms are working better than others so you can fine-tune your approach. There are many companies offering tools that help you track this data on a regular basis. A simple Google search will bring back relevant results to get you started.

Reach Optimization – Social media is all about reach. For Twitter, this is particularly important. You need to make sure you have lots of people following you, but you also need to reciprocate so your brand is active in the community. To do this, there are certain tools like Crowdfire that have the potential to deliver amazing results. With programs like this, you can connect with those who follow your industry’s leaders, which will raise brand awareness. You will also be able to switch between accounts quickly if such a case arises. All this can be done with just a few clicks given the right software. As you plan for the coming year, consider these services.

Creative Software – Anyone who spends more than a few minutes on social media will run into eye-catching imagery, captivating videos, and enjoyable GIFs. Since it’s only natural for the eye to gravitate towards attractive visuals, social media marketers need to keep this in mind when creating content. Even the most powerful writing can only do so much. Unfortunately, the power to be an artist isn’t typically free. Adobe Photoshop, video editing software, and creative apps all offer premium services either in the form of one-time fees or subscriptions that will pay off once you start incorporating them into your content.

Social media marketing is most certainly a multifunctional machine. There are many cogs and gears needed to be maintained, so it moves along smoothly. However, as you can see, you don’t go in without assistance. There are many programs, apps, and services that will bring your marketing to a whole new level.

Which programs do you use for your social media content? Share below!

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Planning Your 2017 Budget? Don’t Forget Social Media Advertising!


2017. It seems so far away, doesn’t it? By the time the new year comes, the election will be behind us, the holidays will be over, and we’ll even have a new Star Wars film! It seems like a distant future. Yet in truth, it’s only a few short months away and businesses need to be ready. This is the time to prepare your marketing budgets for next year. Is social media incorporated into your plans?

You may be wondering what you have to pay for when it comes to social media. It’s free to sign up, right? While this is true, those in charge of these platforms will only let a company’s reach go so far until they get a cut of the action. This is where social media advertising comes into play. A post’s organic growth is limited thanks to algorithms that are aimed to deliver specific content to users. Advertising has become an essential element of any social media marketing campaign’s success.

Each platform has created advertising opportunities that delivers advantages to your business’s profile. While these tools come with a price tag, they have the potential to deliver serious results. Here are the best ways to harness the advertising of social media, categorized by your platform of choice:

Facebook-  Undoubtedly the most popular social media platform in the US, Facebook has a wide variety of advertising options. One of the most popular methods is Boosted Posts. If you notice a post is gaining some popularity on its own, you can boost it so your engaging content will really take off. When setting up online ads through Facebook, they provide you with many demographic-based options so your brand is being noticed by exactly who would buy your product, or invest in your service.  

Twitter- If you spend any time on Twitter, you have seen their effective advertising efforts in action. Promoted Tweets are prominently placed inside news feeds in prime spots. If your company signs up to be a Promoted Account, your profile will show up in non-followers’ “Who To Follow” lists.

LinkedIn- The social media platform that is meant for professional networking also offers great advertising options. This is very helpful, especially for B2B companies. Sponsored Content will be visibly seen on all devices, but only to whom you want to see your content. You can also create a Text Ad which will be visible in a user’s sidebar, right near their most explored links.

Instagram- Facebook’s sister site, Instagram, is beginning to take itself seriously as an avenue for marketing. You can create your own special advertisement with their Power Editor so it’s eye-catching to everyone browsing the image and video focused site. You will need to connect your Facebook page in order to get the job done, but it’s well worth it. Instagram has recently tweaked its algorithm in marketers’ favor, so your content will be displayed alongside Instagramers’ favorite pics and videos.

Social media advertising is an important issue since online marketing is becoming increasingly popular on all fronts, especially through the avenues of Facebook, Twitter, Instagram, etc. This is the beginning of a series about why you need to incorporate social media into your 2017 marketing budget, so be sure to look out for the next installment!

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