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Tag : live video

4 Steps To Improve Twitter Customer Communication

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18Apr

We all know about Twitter by now. Public figures and celebrities are always using this amazing platform to sound out messages, for better or for worse, to the masses. But millions of brands are using Twitter to reach out to their customers through social media marketing. The best way to do this? Offer innovative customer service solutions.

A major part of any social media marketing strategy is to employ a successful customer service strategy by using the platforms billions of people prefer. One of the most popular platforms for customer service has become Twitter. In fact over 58% of small businesses are on Twitter and use it for customer service.

Here are the best ways to use Twitter for better customer communication:

1. Offer open communication

Twitter is a great way to deliver top-notch customer service in a quick and convenient fashion. If someone sends a message or mentions your brand, you need to respond and quickly. Some businesses even have a specific Twitter account just for “support” communication, which is a great service to offer your customers because they’ll know exactly where to go when they have questions. We highly recommend this method, as it will also categorize customer service and content marketing tweets separately.

2. Response

If someone tweets at your brand, you better prepare a professional response and send it out quickly. It’s important to show that you care about your customers. The best part about this is that, when paired with a customer-support-exclusive Twitter account, the answers to common questions and concerns can be publicly displayed in your feed. Of course, many people will go the “private message” route. These messages should receive a professional, friendly, and fast response as well.

3. Start the conversation

Another important way to open up Twitter to better customer service is to open the floor to open communication. Let’s face it — Twitter is all about people talking. Turn your Twitter page into a social gathering by giving people a reason to begin a conversation. Ask your audience what their favorite product is, ask for feedback about a new service, or even offer a Q&A session. 

4. Go Live 

As predicted, live video continues to rock social media and Twitter is no exception. When it comes to customer service, there’s nothing better than instant answers, and live video gives your customers just that. By providing answers in real time, you’re not only helping the person who asked the question, but you could also be answering questions that other people have. We’ve used this method here at The Go! Agency and have started many rewarding conversations with customers this way.

Twitter is easy to learn, but it takes time to master. With over 320 million people flying around the platform, your ideal audience is already there, waiting for your awesome customer service stupport.

Get started on Twitter today by contacting us! Our team of social media experts is here to help your business soar. Click here to learn more:  http://ow.ly/PPeb30jtS06

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Facebook Live Anxiety And How To Deal With It

Facebook Live Anxiety And How To Deal With It
11May

For over a month now, we’ve been going on Facebook Live each Tuesday to talk about social media. Everybody at the agency has had a chance to show off some of their expertise, but I’d be lying if I said that we’re all in love with doing Facebook Live.

It’s strange, but when you take a camera and point it at somebody, even if they’re the most confident, outgoing person in the world, they may start to clam up a little. A camera adds pressure, it’s almost like a challenge shouting, “PERFORM!”

It’s no surprise that Facebook Live makes some people nervous then. It’s like public speaking in many ways, some may even say it’s worse. When you do a presentation in public, chances are it won’t be recorded. If you make a mistake, nobody will remember it after a moment. But with Facebook Live that mistake could exist forever. Right?

If you’ve done your own Facebook Live, you’ll probably know what I mean. It can definitely make you a little anxious. You might even feel so bad that you decide that Facebook Live isn’t worth it.

However, I have a few tips which I find calm the nerves before we do a Facebook Live. So that everything goes smoothly and I don’t have to worry.

1. Preparing For Facebook Live Is Key

Some people are great at improvising. They can talk for hours on a single topic barely stopping for breath.

But Facebook Live isn’t the place to improvise. Without a plan, you’re just adding to the pressure.

Before we do a Facebook Live, we write an outline for the recording, including certain talking points to hit, tips to give and discussions to have. We choose a theme and structure for the show.

That way everybody that’s appearing will know what we’re talking about, so they can do a little research or prepare what they’d like to say.

Nobody is put on the spot, so we can all feel confident once we click, “GO LIVE!”

2. Use your knowledge

If you know nothing about a topic, it’s common sense that you shouldn’t talk about it. Stick to discussing things you know a lot about.
It’s much easier to give an opinion about something you’re knowledgeable about, rather than trying to make something up. The result of which could make you look like you don’t know what you’re talking about. (Because you actually don’t!)When we do a Facebook Live, we try to have participants that know lots about the topic up for discussion. Our Social Media Manager, Alyssa knows lots about Instagram, so she’d be a perfect pick when we decide to talk about it.

If you talk about what you know, you can be confident that any questions or discussion will be easy for you to handle. So you can focus more on how you say something rather than what you’re saying.

3. Relax

Everybody gets nervous when it comes to public speaking. It’s easy beforehand to panic about all of the things that could go wrong.

But the truth is, people are a lot more forgiving when it comes to mistakes on Facebook Live than they would be elsewhere. Nobody expects you to be a professional news anchor, they know that Facebook Live isn’t your day job. So they won’t be very critical.

If something goes wrong, it won’t be the end of the world.

4. The most important rule

Have fun! The more you enjoy doing your Facebook Live, the more entertaining you’ll be, and the more people will want to watch you. Having fun will help you relax and before you know it your Facebook Live will be over and you’ll be ready to do another one!

If you want to see our previous Lives, you can visit our Facebook page and click on the videos tab.

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Twitter and Instagram’s Dive Into Live

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19Dec

When people ask us what we think 2017 will be about in terms of social media marketing, we loudly proclaim “video” and perhaps more distinctly, “live video.” It’s not just us and the others in our industry that think so either. It turns out that the minds behind the platforms themselves are on the same page. What more proof is needed than when two of the biggest sites, Twitter and Instagram, implement live broadcasting services into their functionality?

Twitter has added Periscope’s live video broadcasting features into the main Twitter app itself. Does this mean that soon enough we’ll see the end of the Periscope sister app entirely? Only time will tell, but I wouldn’t be surprised if it disappears from our mobile screens soon enough. When you hit the “Compose” button on your Twitter app, you will now see a new option, with Periscope’s eyeball-esque logo staring back at you.

Additionally, Instagram Live is now accessible for all users. It’s prominently placed where one goes to upload content. Additionally, you will also see that Boomerang functionality is also there. Once again, the social media bosses seem to be converging these smaller “branch-off” apps like Boomerang, Layout, and Periscope into their giant, popular software.

What does this mean for marketers? It means that you have options and, frankly, there’s very little excuse for ignoring live video now. Facebook, YouTube, Twitter, Instagram, and Snapchat all offer some form of live service. Platforms are eager to win this “live video war,” so your content gets extra attention and engagement in order to promote the service.

Do not wait until it’s too late. While you probably won’t be able to broadcast live on all five channels unless you have a surplus of smartphones at your disposal, you should pick one or two of these services and start building up engaged audiences. Facebook, Twitter, and Instagram are some of the most powerful platforms already, so the fact that they’re actively using this innovative concept is quite exciting.

Contact us today to learn the best tips, tricks, and strategies for social media and live video!

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Facebook Messenger’s Live Video Chat Gets a Revamp

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8Sep

For those aware of social media trends, Facebook’s recent update should come as no surprise. Video, more specifically LIVE video, continues to shake the social media industry to its core, and Facebook once again takes note from Snapchat. Facebook has recently revamped their Messenger app’s live video chat feature. While an option that rivaled Skype has previously existed inside the software’s infrastructure for some time, this new update allows people to multitask just like, you guessed it, Snapchat. Users can connect through a live video chat while still reading other messages and checking out content.

While this may be a simple update, it speaks volumes. This is the third change from Facebook’s HQ in recent months that is very similar to a Snapchat feature. Check the other two out:

Instagram Stories – If any social media platform is a rival to Snapchat, it’s Instagram. They are both heavily based in the mobile world and operate solely with imagery-based content. However, Snapchat had an advantage with their “Stories” feature, which allowed people to view a friend’s recent updates from the last 24 hours. Facebook-owned Instagram had to fight back with their own version of Stories. Now, you will see a nice row of circular profile pictures encased in rainbow auras on your Instagram homepage.

Lifestage – A brand new mobile platform by Facebook that’s eerily similar to Snapchat in function and design. The only difference between Lifestage and Snapchat is its audience. It’s entirely for teenagers. Besides the age restriction, Lifestage has many similar qualities, including filters and video options.

With this new video tweak, we’re curious just how much Snapchat is impacting Facebook’s numbers. Regardless, we don’t think Facebook has anything to worry about anytime soon. Almost 2 billion people and companies use the site for networking and communication. Yet it does show just how powerful video is for social media. If the platforms are adapting, so must marketers. 

What do you think of Facebook and Snapchat’s growing competition? Share below!

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Putting “Live” Back into Conversations

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8Jun

In social media, an “instant response” is a highly sought after concept for businesses. On Facebook, pages will be rated on how quickly their response time is to a message. We’re told to reply to everything if possible. The pressure is on to be quicker, more precise, and we need to have a smile while doing it. There are new ways to communicate being produced all the time, but not all of them are necessarily conducive to proper business tactics. Right now, the internet is at an interesting transition period. The old days of instant messaging companies like AIM and ICQ are long gone. Yet audiences are craving ways to simulate a real face-to-face, live conversation. How can we have the types of conversations we crave while still integrating progressive technology? Social media now has answers.

Videos are in demand more and more. However, just because we post a video, it doesn’t make it any deeper of a form of communication than text or images. These videos were uploaded after the actors have left the stage. It’s a snippet of the past. After all, it’s not like we can necessarily communicate with a video, right? Well, new apps are starting to change all that. They’ve integrated live video feeds for users to watch and even interact with via text or emojis. This is the start of a brand new way to communicate both for business and personal uses.

Periscope, proudly owned by Twitter, is one of these apps. When you sign up for this new service, you can integrate all your Twitter contacts that are already periscoping and see what they’re up to. There’s already a large following on this app and you’ll be able to join a live broadcast any time of the day. Once you find one that’s interesting, just tune-in and you’ve become an audience member to a LIVE show. This doesn’t mean they can see you, but those running the show are being broadcasted onto your smartphone in real time. You can see what’s happening exactly as it happens.

Now, since they don’t see you, you have the opportunity to send a question via text onto the constantly moving chat board that streams below the video feed. This is a great avenue for those who want to do a Q&A or unveil a product.

Facebook has recently adapted this idea and have now created a sister site called Facebook Live. Not exactly as original of a name as Periscope, but it’ll do. It has the same essential features Periscope has with a few added bonuses like drawing on the screen and other fun ways to reach out to those hosting the broadcast.

Yet one of the most important sides of these new apps is that while watching these people LIVE is the selling point, you can always go back and watch the reruns. Your feeds will be catalogued and available for all to see.

As you can see, there is still room for real life conversations in social media. This is only the beginning of this movement, and we predict that there will be an explosion of new video-centric innovations to the social media frontier in the coming months and years.

Have you used these two apps yet? What are your thoughts?

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