Feature Your Brand on LinkedIn with a Company Page: Here’s How!

15Aug

If you have been using LinkedIn as a networking tool for yourself, you understand how wonderful it can be in helping you connect with hard to reach people while gaining lots of visibility and credibility for your company.

Another great way to promote your business and extend your reach on LinkedIn is to create a Company Page. While they have been around for awhile, there have been many enhancements over the past year that have made these an eye-catching spot to showcase your brand on LinkedIn.

But, how do you do it? Here are the quick steps that you need to know to get setup in under an hour!

After you have logged into LinkedIn, Click on the “Companies” tab from the top menu.
On the main companies page, if you look to the top right hand side of the page you will see “Add a Company”. Click this.
Now you will see the “Add a Company” page where you will need to verify the company and your involvement with it. So add your company name (as you would like it to be found in searches) and your email address at the company. If you have multiple email addresses that you use for work, use the one that contains the domain of your website. For example, I would use christopher@http://citsprojects.in/clientprojects/thegoagencyusa as our website is http://citsprojects.in/clientprojects/thegoagencyusa. Once you have done this, click “Continue”.
Now LinkedIn will send you a verification email that you will need for the next step. Check your email and when it comes through, click on the link to verify and create the page.
Once you do this, you will be taken to your main Company Page – but it will be blank. This is where you start. If the screen is not in editing mode, click the “Edit” button on the right. A rule of thumb is that if you want to add, remove, or edit any information on your company page, click the “Edit” button. The “Publish” button is the equivalent of “Save” and will publish your information when you have completed editing.
First, choose the language you want to optimize your Company Page for.
Then make sure your company name is correct and how you would like it to appear.
Now it is onto the “Company Description”. Think of this as the “About” section of your website. If you have an About page on your website, I would simply cut and paste it, and then make any edits for keywords and space.
Next move onto the “Designated Admins” section. This will be the list of people who are able to edit this page. So if you have more than one person editing the page, simply type their name in the space provided and they will pop up. Select them and they will be added.
Next, the “Image”. This will be the splash image that will be displayed on your LinkedIn Company Page. Make it eye catching and keep it to 646 x 220 pixels and no more the 2 MB in size. To add the image, click “Edit” then “Browse” (choose your photo from your computer) and “Upload”. After a few seconds your image will appear and you can crop it if necessary. If you like what you see, click “Save”.
Now you will have to edit your “Standard Logo”. This will be a rectangular representation of your company logo. This will be highly visible, so make sure that it is a hi-resolution and looks sharp! Your logo need to be 100 x 60 pixels and a maximum size of 2 MB. To add your logo, repeat the instructions from step 10.
Next is your “Square Logo”. This will be 50 x 50 pixels and a maximum size of 2 MB. Again, repeat the instructions from step 10 to add.
Now onto your “Company Specialties”. You will need to key in your key service offerings, specialty areas of focus and unique keywords. For example, for The Go! Agency will have “Social Media Marketing, Website Design, SEO, Custom Copywriting” as ours. If you have more than 4 specialties that you would like to add, click the “Add more specialties” button and more spaces will appear.
The last fill in section on the left hand column is for “Featured Groups”. These are for groups that you have either created, are an admin for, or are a member of. To find the groups you would like to feature, simply add the name in the space provided and select.
Now onto the easy side, the right column. You will need to fill out all of the basic information about your company, including: Company Type, Company Size, Company Website URL, Main Company Industry, Company Operating Status, Year Founded, Locations and Contact Information. This is all very straight-forward, so take your time and fill in everything completely in order to properly represent your company to the millions of members of LinkedIn.
Once you have completed the left and right column, click the “Publish” button on the top right hand of the page.

And there you go! You have just created your first LinkedIn Company Page! In our next post I will take you through how to add featured products and services to your Company Page to increase your ability to showcase your brand on LinkedIn.

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Increasing LinkedIn Engagement and Credibility with Endorsements and Recommendations

By Christopher Tompkins

17Jul

LinkedIn, Uncategorized

A large part of LinkedIn has to do with your reputation and how you are viewed by not only your peers, but also the masses at large. Credibility and visibility are two other factors that, when paired with a solid reputation, can make for not only a killer LinkedIn profile – but also a more successful LinkedIn marketing campaign.

Two elements that help you elevate your LinkedIn reputation are endorsements and recommendations. Here I want to give you a quick overview of these two topics and show how they can help you build your reputation on LinkedIn.

The first thing you need to do is create a list. I know, I am always telling you to create lists, but this is the best way to move quickly through certain social media marketing functions such as this. Your list should be made up of two categories: peers/influencers in your target area as well as those who can recommend you, your work, your company’s work.

On this list, make sure to have the person’s full name (first and last) and their current email address.

Now let’s move onto the endorsements and recommendations:

Endorsements: One of the newer features of LinkedIn, endorsements allow you to go to a person’s profile and “Endorse” or vet them for certain skills (and vice versa). So for example, if you go to my profile on LinkedIn here the first thing that you will see is a large blue box above my profile that says “Does Christopher have these skills or expertise?” From this list, you can select all of them, click the x to remove, or type in another area of expertise. When you have made your selection, click the “Endorse” button. This will immediately let that person know that you have given them a thumbs up about their skill set.

Now, using your list, search and locate peers and/or influencers (as well as potential clients) that you wish to get in front of, visit their profiles and endorse them. Has someone endorsed your skills? Send them a thank you! This is a great tool to build credibility on your profile and to begin engaging with people you normally wouldn’t.

Recommendations: These are more familiar to LinkedIn users as they have been around since the beginning of LinkedIn. The most straight-forward explanation of these are that recommendations are testimonials you are able to post to your public or private LinkedIn profile. You can see how they appear by visiting my profile above and scrolling down through my experience.

Obviously, having a testimonial on your profile looks great – but why should you recommend others?

So that your picture, words and links are visible on others people’s profiles! Just think if their profile is viewed 100 times more than yours and your testimonial and profile link are visible on their page….pretty powerful right? While it can be a bit tough and time consuming, recommending pays off.

My only rule? Don’t ask or write recommendations for ANYONE that you do not know or haven’t worked with.

To get started, click on Profile, then Recommendations. This will bring you to the main recommendations page where you will be able to manage your recommendations, request recommendations and make recommendations. This is where your list comes in handy. Make sure that if you are going to make or request a recommendation, you choose the right relationship from the list provided. And off you go! All recommendations are reviewed before they are posted live, so do not worry about anything being posted that you are not aware of.

——–

These two functions, while a little tricky, can be a great way for you to not only get in front of those decision makers you are so eager to meet, but they also give you the power to pop up everywhere on LinkedIn, thus increasing your visibility!

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10 Ways to Choose the Perfect LinkedIn Groups to Market Your Business

By Christopher Tompkins

19Jun

LinkedIn, Social Media, Uncategorized

Before I have written about the power of LinkedIn and one of its most popular features: LinkedIn Groups. I’ve discussed the power of using these groups to get your message in front of an audience of thousands, how to create your own custom group and even how to get the most out of the administration panel of your group page. What I have never discussed is arguably one of the most important factors:

How to choose the perfect LinkedIn Groups to market your business!

As I’m asked this question again and again, I thought I would take a moment and give you 10 criteria on how to choose and join the right groups to support your online marketing efforts using LinkedIn.

One thing to keep in mind before we begin: it is extremely easy to join and leave LinkedIn groups. So the groups that you choose you will not be saddled with to the end of days. You are always able to leave groups that are a poor fit and try out new ones that can be more suitable. Also, you are allowed to join a maximum of 50 groups on LinkedIn. As many require a group manager to “OK” your request, it can delay you joining groups at a fast past. But slow and steady wins the race – stay patient and you will receive.

Here are my 10 criteria for choosing the perfect LinkedIn Groups for your business:

Choose Niche Keywords First. It is tempting when first searching the GROUPS section of LinkedIn to go for terms like “ceo” or “hospitality”. My suggestion is to first go uber niche with your search and get specific. Think about who your exact target market is, and then use that as your search criteria. For example, skip just using “hospitality” and go for “hotel managers florida”. If you put your search between quotes, you will see the ONLY groups with this phrase in their description. While it may turn up less results than a general search, it will be extremely targeted and you may just find a gem.
Read the Group Description. The description, which appears under the title of the group on the results page, should give you a good idea about who the group is targeted to and what types of discussions are fine to be posted. Make sure that this matches the type of content that you would like to use to engage and the audience is suitable.
Check the Group Activity Level. It is always better to be in an active group. Below the group description, there is a grey line of text that will tell you about the activity level of the group. My favorites are “Very Active”, but “Active” is good as well.
Check the Number of New Discussions Created. If the activity level is not present, you need to go to the next check which would be the number of discussions posted per month (this will be found at the same place below the group description). If in a 30 day period there were only 9 discussions and the group has 12,345 members – it would not be a group that I would join immediately as it seems pretty inactive.
How Many of the Group Members Are in Your Network? The green text at the bottom of each search result will give you the number of the group members that are also members of your LinkedIn network (in the form of connections). If you have a very targeted LinkedIn network, this number is a good indication if the group is on target for you.
Does One Person Post All the Discussions? Once you join a group (or if an open group, when you look at the main discussions page) look to see if one or two members are monopolizing the conversations/discussions. If this is the case, I tend to leave the group and keep a note to circle back later. As a new member, it is hard to break through in a group where certain members are posting new discussions extremely frequently, so it is better to go with a group that has less competition.
Explore “Similar”. If you find a group that is spot on using the criteria above, make sure to click on the green link at the bottom of the description that says “Similar”. This is a great way to discover harder-to-find groups that can be right on target for your marketing.
Beware of Brand Groups. You will see that some groups have a brand name in their title, description and/or logo. While some are membership groups only for members of the company’s team, there are others that function as a normal group but have their members of staff marketing in it consistently. I try to avoid these as comments and discussions can be held in moderation and never be posted, making it extremely challenging to engage and connect with other group members.
Open Groups are Good, But Can Be Spammy. There are many groups that you are immediately able to join without going through a vetting process with the group manager. While these Open Groups allow you to quickly join the conversation, make sure to look at the first page of discussion posts to see if they are mostly self-promotional or filled with job seekers. If you see this, I would leave the group (unless this is a market you are trying to target).
Where Does the Group Manager Belong? This is a close second to using the “Similar” link under the group description. You will be able to see (sometimes before and sometimes after) who the group manager is. Click on their name, go to their profile and then scroll down to the bottom of their profile where there groups are listed. Go through their groups to see if there are other ones there that may benefit your business.

Now you should be able to properly and effectively choose a LinkedIn Group that fits your company’s targets and needs. It is up to you to generate good solid discussions, add to discussions and engage with other group members. But this is much easier when you are in the right spot and in front of an audience you are familiar with.

I’d like to invite you to join my own LinkedIn Group: feel free to ask any questions that you have! Click here to join!

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5 Ways to Effectively Manage Your LinkedIn Group

By Christopher Tompkins

30May

LinkedIn, Marketing, Social Media, Uncategorized

In my last post I discussed how to setup your own custom LinkedIn Group in order to market your business effectively. Hopefully by now you have used the step-by-step instructions to get your very own LinkedIn Group off the ground.

But now what?

You’ve probably started some discussions, sent out a few invitations…but isn’t there more to it?

There sure is!

Here are the top 5 things you need to know to effectively manage your LinkedIn Group to foster growth and engagement:

1. Check in Daily. Log into your group once a day and click on the Manage tab. Take a look at the Submission Queue, Moderation Queue and Requests to Join. If you have your Group settings configured in such a way that you have to approve all new members, comments, discussions, promotions, etc (which I highly recommend) it is important to check in consistently in order to keep the conversation going and your audience interested.

2. Use Your Templates. In the Manage section, look on the left hand side and click on the Templates link. This page will help you create, manage and automatically send custom messages to people interested in your group when they ask to join and once they are approved! Make sure to add your other social media links, weblinks and maybe even a special offer to your templates to increase your visibility.

3. Set the Rules. In the Manage page, you will also see the Group Rules link. It is important to set the rules of your group in order to best suit your market. For example, if you do not want people hocking their wares or posting job vacancies all the time – set this in stone by stating this in your Group Rules.

4. Send Announcements! One of the most under utilized tools in LinkedIn Groups is Announcements. As a Group Manager will have the ability to send announcements once a week (or every 7 days). Make sure that they are group related: either a promotion, discussion or an update that you feel is important. Remember, if you abuse this people will leave the group just as they would opt-out of an email blast that turns spammy.

5. Keep Track of Your Statistics. Conveniently hidden and hard to find, the LinkedIn Group statistics page is very helpful in terms of you getting more familiar with the demographics of your custom Group. When in your Group, click on the “More…” tab and select “Group Statistics” from the drop-down menu. You will see helpful items such as Summary, Demographics, Growth and Activity. By monitoring these trends you can see how you can improve your group, enhance engagement and attract better quality members.

Now your homework is to login to LinkedIn and explore these items in your LinkedIn Group today. Write some templates, send an announcement and check out your statistics. These 5 items will help you get that extra benefit from LinkedIn Groups that many don’t take advantage of. Let me know how you get on!

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How to Create Your Own Custom LinkedIn Group

By Christopher Tompkins

24May

LinkedIn, Marketing, Social Media, Uncategorized

When you are marketing your business (or yourself) on LinkedIn, there are numerous outlets for you to utilize: your profile, your updates, your connections and your groups to name a few.

I’ve written before about the power of LinkedIn Groups to enhance your credibility and visibility on LinkedIn. They truly are powerhouses for not only getting hits to your website, but also for you to directly connect with influential people and potential customers.

But you don’t have to simply join someone else’s group – you can start your own!

If you have opened and completed your LinkedIn profile, you have the ability to create your own membership group, branded to your niche with you in the driver’s seat.

Where do you start and how do you do it?

Here are some straight-forward tips on how to create the perfect LinkedIn Group for your business, quickly and efficiently:

1. Your Group and Your Purpose. You should create your LinkedIn Group around the subject matter of your business and topics your target consumer would be interested in. For example, we have The Go! Healthcare Marketing Insider (you can join here). One of the sectors we service at The Go! Agency is the healthcare market. So we created the group to interest healthcare organizations by sharing discussions related directly to using marketing to build their business online.

2. Create a Name and Logo. All LinkedIn Groups have a name and logo, so you will need to create one. There are many free logo services available, just Google them. Make sure your logo has the same look and feel as your company logo and the Group name reflects both your company and the Group itself. Make sure not to use your own company name as the name of the Group as it will confuse people. They may think this a company related membership Group?

3. Register Your Group. Go into LinkedIn and click on the Groups tab. On the next screen you will see a link to “Create a Group”. Click on this and fill out the form supplied. Make sure to fill it in completely and use as many keywords as you can. This will enable you to be found when someone is searching for a group with your subject matter.

4. Post Discussions. To get the ball rolling, post three or four discussions. Get your other co-workers to start a few as well. The more content that you add to your Group initially will enhance the amount of conversion once you begin to invite people to join.

5. Start Inviting! When you click on your Group, click next on the “Manage” tab. On the left hand side you will see “Send Invitations”. This will enable you to send invitations in batches to your LinkedIn connections. Want to promote via Facebook, Twitter or the main LinkedIn feed? Click the “Share” button on the top right of your group at any time.

And you are off! Now you have your own LinkedIn membership Group which will enable you to market in many new ways. In the next post I’ll explain how you can effectively market and manage your group for the best results possible!

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How To: Connect Twitter to Facebook and LinkedIn

By Dale Griffen

17May

Facebook, LinkedIn, Social Media, Twitter, Uncategorized

Social Media Marketing has become a must for almost every business. One of the most crucial factors of successful social media marketing is consistency, but consistency takes time. In this article, we’ll give you some tips on linking your Twitter account to your Facebook and LinkedIn accounts so that you can triple the exposure you get with a single post – thereby saving you a few precious minutes each day.

Remember, syncing your accounts means that everyone that follows you will get the same message. Although you may have different followers on each platform, you may have several crossovers – people that follow you on two or more accounts. With that said, be aware of this, and sync your posts accordingly. All three platforms are very different, so be sure that your message is applicable and appropriate for each audience.

Connecting Twitter with Facebook

Have your login information for both Twitter and Facebook in front of you.
Login to Facebook.com.
Type a search in the search bar at the top “Twitter Application”.
Click the yellow banner “Go to your Twitter Profile Settings to start”.
Click the blue banner at the bottom “Connect to Facebook”.
Then, allow and authorize access for Twitter and Facebook.
Enter your Twitter login information and select the option to update your Facebook status.
Choose your preferred settings and click “Allow.”

Connecting Twitter with LinkedIn

Have your login information for both Twitter and LinkedIn in front of you.
Login to LinkedIn.com.
Move your cursor over your name in the top right of your home page and then click Settings.
Click the Profile section.
Click the Manage your Twitter settings link.
Check the boxes next to the settings you want.
Click Save changes.

By connecting your accounts, you’ll be able to triple the exposure of each post, saving you time. But don’t just set it, and forget it – be sure to visit each account frequently to see what activity your posts have generated, and/or adjust your settings on each profile so that you get email notifications when people comment, retweet, direct message, like, or share your comments, and thank or respond to them!

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Are LinkedIn Groups the Missing Piece of Your LinkedIn Marketing Strategy?

By Christopher Tompkins

15May

LinkedIn, Social Media, Uncategorized

With over 225 million users, my guess is that if you are reading this right now, you are probably have a registered profile on LinkedIn. You have already filled in your details and maybe even registered your company. You have been building your connections and networking, but still haven’t found the key to open the door of opportunity for your business on LinkedIn.

But with between 1 and 800,000 members – are us using LinkedIn Groups?

As I say with social media marketing campaigns, the key is to have a blog on your website. The key with LinkedIn success is being actively involved in LinkedIn groups. Simple as that.

If you have seen LinkedIn groups, joined a few and still not sure what the fuss is about, here are my 5 tips to making a lasting impression, building hits to your website and increasing your visibility with one of the most active markets on LinkedIn.

1. Use Keywords to Find the Right Group. Once again, I’m bringing up the power of keywords. Take your keyword list that you use online to target your consumers and do a “Group Search” on LinkedIn. Take a look at the results and choose the “Very Active” groups with higher group member numbers. This will ensure that you are in a fast moving group that is influential and, well, active. There is nothing worse than being in a group of 1,000 members where no one is talking or engaging.

2. Start Discussions that Link to Your Blogs. If you have a blog on your website, share a sample of the blog as a discussion and link to your blog to read the rest of the article. Make sure that the article is relevant to the group, is not overtly promotional and has value. If you are starting a discussion in a highly active group that is about your latest sale or product promotion, get ready for some backlash.

3. Comment, Like and Share. This is “social” media after all. Make sure that you find articles where you can express YOUR expertise and comment. By commenting, liking or sharing a discussion with your LinkedIn connections you will be getting in front of more people than you can imagine.

4. Use the Group Email Updates. When you join a group, the default setting is to get a Daily Group Digest. When you post a new discussion or comment on an existing discussion, you have the option to click “Send me an email for each new comment”. The wonderful aspect of LinkedIn is that you can follow and respond via your email inbox. This will save time when you don’t want to constant login and logout and then search for the discussion when it gets active or a new topic pops up you want to jump into.

5. Follow Influential Group Members. By clicking on the “Members” tabs within a group you are a member of, you will be able to see “This Week’s Top Influencers”. See who they are and click “Follow” to receive their updates. Watch which topics they post, comment on them, message them privately. Getting in front of influencers will help you gain support while also increasing your visibility.

The capabilities of LinkedIn groups don’t stop there, but it is where we will stop today. By using the above, you can take your LinkedIn marketing to the next level and generate more interest in your company, visibility for your profile and hits to your website. Join our LinkedIn group, The Go! Healthcare Marketing Insider by clicking here!

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5 Ways to Enhance Your LinkedIn Profile

By Christopher Tompkins

10May

LinkedIn, Social Media, Uncategorized

Depending on which way the wind blows, I’m always changing my mind as to what my favorite social media marketing vehicle is. Some days Facebook. Others Twitter. But if we take the good days with the bad, I am always a fan of LinkedIn.

Marketing and branding using LinkedIn is such a powerhouse for both B2B and B2C businesses. The powers at LinkedIn are not only constantly enhancing the platform, but the conversations and engagement amongst users seem to flow much more smoothly than anywhere else.

With that said, is your profile really saying what you want (and need) it to say?

Whether you are just starting out or a LinkedIn veteran, the list below contains 5 elements that will help you not only create/enhance your professional profile, but gain more visibility and credibility with your target audience.

1. Professional Photo. Make sure that the photograph that you are using as your profile picture reflects your professional acumen. My rule of thumb is to be dressed in your profile picture as a potential client would see you in person. Ensure the photo is up-to-date and is the correct representation of what you look like. Networking offline with someone who looks nothing like their online photographs can be tricky.

2. Create a Link List. Link lists are extremely useful. On a simple Word Doc, paste the links to your website(s), blog(s), social media profile(s) and anywhere else that you want to be found online. When you go through and edit your LinkedIn profile, there are numerous places where you can cut and paste this info. My top tip is to customize. Click “Edit Contact Info” and in the “websites” section add your own websites. Choose “Other” and you will be able to customize the link people see. So instead of just “Facebook” your audience can see “Like My Facebook Page”. Create a call to action. Also don’t forget to add your Twitter links!

3. Incorporate Your Resume/CV. I’m a huge proponent of making sure your LinkedIn profile is filled out completely. In order to do this, you must add your past professional experience. While it can be a bit of a task to complete, make sure to add all of your previous work experience with keyword loaded copy. Also, if the company has a page on LinkedIn, you will be able to choose it from a drop-down list enabling you to show their logo on your profile. This is a great credibility builder as well as a visibility builder. Don’t skimp on the details! A one sentence job summary is a thing of the past!

4. Dust Off Your Keyword List. Another slightly boring but very powerful tool, adding keywords to your profile can get overlooked. Get the list of keywords you are using to promote your business and go through your LinkedIn profile with a fine-toothed comb. Is there anywhere you can add some of these? A great section is your professional summary (generally found towards the top of your profile). Why keywords? Well….how are people going to find you on LinkedIn? Of course your name and company, but isn’t the whole purpose of marketing on LinkedIn to pop up in the searches of potential customers? Keywords enable you to do this.

5. Ad Files. There is a great feature which allows you to easily and quickly add files, photos, videos and more directly to your LinkedIn profile. You will see a box that plainly says “Add a Link” and “Upload a File”. Find files that you use to promote your business, videos your have done on YouTube, pdf giveaways and more. This is a great and easy way to enhance your profile while selling and building credibility. Want to add an even more impressive element? Send prospects the link to your LinkedIn Profile to get more information…just make sure to tell them where to find your downloads!

When it comes to LinkedIn this is just scratching the surface, but all of these elements will enable you to create a profile that is easier to find, impressive and credible. So get started and reap the benefits today!

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Why Bother With LinkedIn? Because Others in Your Industry Are!

By Christopher Tompkins

7Jan

LinkedIn, Uncategorized

CC BY: Nan Palmero

If you are on LinkedIn already, you may be familiar with the following information. But if you are still trying to figure out how LinkedIn is relevant to your company (or just want to know if your marketing is a little off the mark on LinkedIn)….read on.

You may know that LinkedIn is one of the premier social networking sites for professionals to connect, share, discuss and hobnob with one another. What you may not know is how many professions and professional categories that LinkedIn currently services.

While you may be in a niche within a niche inside of a niche professional category, chances are that there are many other professionals networking on LinkedIn just like you.

But as always, the proof is in the pudding. Here is a comprehensive list of all of the professional categories that have vibrant LinkedIn communities. Scan through and see if you find the one that best describes your organization, and THEN make sure that’s the one you categorize yourself under on LinkedIn. Without further ado, here is the list:

Legal

Law Practice
Legal Services
Legislative Office
Judiciary
Law Enforcement

Government

Defense And Space
Aviation And Aerospace
Research
Military
Legislative Office
Judiciary
International Affairs
Government Administration
Executive Office
Law Enforcement
Public Safety
Public Policy
Political Organization
Nanotechnology
Think Tanks
Mechanical Or Industrial Engineering
International Trade And Development
Government Relations

Consumer Goods

Cosmetics
Apparel And Fashion
Sporting Goods
Tobacco
Supermarkets
Food Production
Consumer Electronics
Consumer Goods
Furniture
Retail
Electrical And Electronic Manufacturing
Wholesale
Wine And Spirits
Luxury Goods And Jewelry
Packaging And Containers

Arts

Design
Arts And Crafts
Music
Photography
Graphic Design

Organizations And Non-Profit

Environmental Services
Individual And Family Services
Religious Institutions
Civic And Social Organization
Consumer Services
Non-Profit Organization Management
Fundraising
Program Development
Political Organization
Alternative Dispute Resolution
Security And Investigations
Think Tanks
Philanthropy
E-Learning
Renewables And Environment

Recreation, Travel And Entertainment

Sporting Goods
Entertainment
Gambling And Casinos
Leisure And Travel
Hospitality
Restaurants
Sports
Food And Beverages
Motion Pictures And Film
Broadcast Media
Museums And Institutions
Fine Art
Performing Arts
Recreational Facilities And Services
Newspapers
Publishing
Printing
Libraries
Writing And Editing
Computer Games
Music
Health, Wellness And Fitness
Media Production
Wine And Spirits

Corporate Services

Management Consulting
Accounting
Marketing And Advertising
Market Research
Public Relations
Program Development
Staffing And Recruiting
Professional Training
Translation And Localization
Events Services
Logistics And Supply Chain
Outsourcing/Offshoring
Commercial Real Estate
Import And Export
Human Resources
Business Supplies And Equipment

Agriculture

Railroad Manufacture
Farming
Ranching
Dairy
Fishery

Transportation

Leisure And Travel
Hospitality
Package/Freight Delivery
Transportation/Trucking/Railroad
Warehousing
Airlines/Aviation
Maritime
Translation And Localization
Import And Export
International Trade And Development

Manufacturing

Food Production
Consumer Electronics
Consumer Goods
Furniture
Retail
Aviation And Aerospace
Automotive
Chemicals
Machinery
Mining And Metals
Oil And Energy
Shipbuilding
Utilities
Textiles
Paper And Forest Products
Electrical And Electronic Manufacturing
Plastics
Mechanical Or Industrial Engineering
Business Supplies And Equipment
Renewables And Environment
Glass, Ceramics And Concrete
Packaging And Containers
Industrial Automation

Construction

Real Estate
Construction
Building Materials
Architecture And Planning
Civil Engineering
Commercial Real Estate
Glass, Ceramics And Concrete
Industrial Automation

Service Industry

Restaurants
Food And Beverages
Recreational Facilities And Services
Package/Freight Delivery
Individual And Family Services
Events Services
Alternative Dispute Resolution
Security And Investigations
Facilities Services

High Tech

Defense And Space
Computer Hardware
Computer Software
Computer Networking
Internet
Semiconductors
Telecommunications
Biotechnology
Pharmaceuticals
Airlines/Aviation
Information Technology And Services
Venture Capital
Nanotechnology
Computer And Network Security
Wireless

Education

Primary/Secondary
Higher Education
Education Management
Research
E-Learning

Media

Entertainment
Motion Pictures And Film
Broadcast Media
Museums And Institutions
Fine Art
Performing Arts
Marketing And Advertising
Newspapers
Publishing
Printing
Information Services
Libraries
Design
Writing And Editing
Computer Games
Arts And Crafts
Online Publishing
Media Production
Animation
Photography
Graphic Design

Medical And Health Care

Biotechnology
Medical Practice
Hospital And Health Care
Pharmaceuticals
Veterinary
Medical Device
Health, Wellness And Fitness
Alternative Medicine
Mental Health Care

Finance

Banking
Insurance
Financial Services
Real Estate
Investment Banking/Venture
Investment Management
Accounting
Venture Capital
Capital Markets

So, as you can see, there are absolutely TONS of categories represented on this professional networking site. I’m a firm believer in LinkedIn networking and LinkedIn marketing – so I hope this list will give you that extra push to dive into LinkedIn and either renew your efforts on the site, or if you haven’t already – see what sort of outcomes you can achieve for your own company!

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