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Tag : linkedin group marketing

You Published A Blog! Now What?

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29Jun

We are here at the end of our blogging for business series and you should be ready to post some great content on your new blog! After you hit that publish button, thousands of fans are guaranteed to visit your site in just hours, right? Not so true. While SEO is an important tool in promoting a blog, you will need a little more help getting noticed in the overly crowded internet landscape.

Your blog is not meant to replace your social media marketing. Quite the opposite, actually. Both of these internet-based tools are meant to work symbiotically together. You should be proud of your new blog post and as such, you will want to promote it on every social media account you have! On your website, where your blog hopefully lives via a link on the menu, you should have the links to your social media pages. All of this is your material and as such it should complement itself through internal promotion.

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You can also publish your newly-crafted article on Facebook Notes and LinkedIn to share with your followers. LinkedIn is particularly effective at this as it has the ability to share your writing with fifty groups. Talk about publicity!

You will also be able to use your blog article’s copy in your newsletters and email blasts. Original material is precious so you should take advantage of the writing you now own and broadcast it through all avenues.

We hope you enjoyed our series about blogging for business. Now let’s see what kind of awesome blog posts you come up with! If you ever have any questions about blogging or social media marketing in general, please feel free to contact The Go! Agency team!

Do you have any thoughts on how to share your blog? Comment below!

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How to Create Your Own Custom LinkedIn Group

24May

When you are marketing your business (or yourself) on LinkedIn, there are numerous outlets for you to utilize: your profile, your updates, your connections and your groups to name a few.

I’ve written before about the power of LinkedIn Groups to enhance your credibility and visibility on LinkedIn.  They truly are powerhouses for not only getting hits to your website, but also for you to directly connect with influential people and potential customers.

But you don’t have to simply join someone else’s group – you can start your own!

If you have opened and completed your LinkedIn profile, you have the ability to create your own membership group, branded to your niche with you in the driver’s seat.

Where do you start and how do you do it?

Here are some straight-forward tips on how to create the perfect LinkedIn Group for your business, quickly and efficiently:

1. Your Group and Your Purpose.  You should create your LinkedIn Group around the subject matter of your business and topics your target consumer would be interested in.  For example, we have The Go! Healthcare Marketing Insider (you can join here).  One of the sectors we service at The Go! Agency is the healthcare market.  So we created the group to interest healthcare organizations by sharing discussions related directly to using marketing to build their business online.

2.  Create a Name and Logo.  All LinkedIn Groups have a name and logo, so you will need to create one.  There are many free logo services available, just Google them.  Make sure your logo has the same look and feel as your company logo and the Group name reflects both your company and the Group itself.  Make sure not to use your own company name as the name of the Group  as it will confuse people.  They may think this a company related membership Group?

3.  Register Your Group.  Go into LinkedIn and click on the Groups tab.  On the next screen you will see a link to “Create a Group”.  Click on this and fill out the form supplied.   Make sure to fill it in completely and use as many keywords as you can.  This will enable you to be found when someone is searching for a group with your subject matter.

4.  Post Discussions.  To get the ball rolling, post three or four discussions.  Get your other co-workers to start a few as well.  The more content that you add to your Group   initially will enhance the amount of conversion once you begin to invite people to join.

5.  Start Inviting!  When you click on your Group, click next on the “Manage” tab.  On the left hand side you will see “Send Invitations”.  This will enable you to send invitations in batches to your LinkedIn connections.  Want to promote via Facebook, Twitter or the main LinkedIn feed?  Click the “Share” button on the top right of your group at any time.

And you are off!  Now you have your own LinkedIn membership Group which will enable you to market in many new ways.  In the next post I’ll explain how you can effectively market and manage your group for the best results possible!

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