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The Ultimate Social Media Questionnaire

The Ultimate Social Media Questionnaire
13Jan

Are you ready to market your brand on social media? Before you set up your first profile, you need to ask yourself some questions. Social media marketing is more than just spreading the word: it’s about connecting with your customers. You must carefully consider your approach  We’ve gathered the top twenty questions you need to answer before your brand’s social media debut.

Part I. Your Brand
1. What is the tone of your brand?
2. What products or services are you trying to promote?
3. What products or services form the core of your brand?

Part II. Your Customers
4. Who are your ideal customers?
5. What problems do your ideal customers face?
6. How does your company help solve those problems?
7. Where are your customers geographically?

Part III. Your Social Media Presence
8. What are your ultimate goals for social media?
9. Which social media platforms work best for your company?
10. How can you incorporate compelling content into your brand’s message?
11. What are the most important keywords for your industry?
12. How does your online presence compare to that of your competitors?
13. How much time can you invest into social media?
14. How often should you post during the week? During the day?
15. Which scheduling software is right for you?

Part IV. Your Content
16. When is the best time to post your content?
17. What content do your customers find most appealing?
18. Who are your industry’s top social media and online influencers?
19. What types of original content can you create?
20. What visuals should you incorporate into your content?

Do you have all of the answers? If not, it’s time to get to work!

The Go! Agency team can help you answer these questions and get started with one of the most effective avenues of marketing available today! We are dedicated to spreading your message and have worked with clients from a wide variety of industries, customizing and optimizing hundreds of social media campaigns.

Schedule a free consultation today to learn how we can help your business level up!

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Tools of the Trade: Let’s Get Creative!

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6Jun

There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital marketers who aren’t quite tech-savvy still have options! There are several tools that are quick to master and easy to use. Here are some of our personal favorites.

Canva
Primary Function: Design tool with a myriad of uses.
Pros: One of the most user-friendly tools available today. Enables users to collaborate with team members. Users can also create videos.
Cons: Users don’t have much creative freedom, as they are limited to Canva’s fonts and graphics. There are skills and programs that can help you circumvent this (e.g., creating a .png file with Adobe Illustrator and uploading it to Canva), but people who can do so would likely not need Canva in the first place.

Skitch
Primary Function: An application from Evernote that allows users to capture, share, and annotate screenshots.
Pros: Free. Intuitive. Easy to use. Quick.
Cons: Work cannot be saved to a local drive.

Pexels
Primary Function: Online source of free stock photos.
Pros: Massive amount of photos. Every photo is licensed under the Creative Commons Zero license–meaning that each picture is totally free and available for any legal purpose, whether personal or commercial.
Cons: Paid applications have even more photos.

Easel.ly
Primary Function: Create professional infographics from thousands of templates.
Pros: Easy to use. Intuitive. Lots of existing templates. Premium accounts are quite reasonably priced. Account options include one for companies who deal with sensitive data.
Cons: Free version has far fewer themes, images, and fonts.

Info.Gram
Primary Function: Data visualization tool that enables users to create interactive charts, infographics, maps, and more.
Pros: Designs can be interactive. Great for dealing with complex data.
Cons: Free designs require inclusion of its logo. The basic package does not allow rich text editing (no fiddling with fonts).

Prezi
Primary Function: Presentation software.
Pros: Cloud-based. Teachers and college students are eligible for free non-Public accounts. Mobile version is available.
Cons: Better suited to creative presentations (not great for, say, presenting the third quarter budget projections). The Public option is free, but public–anyone can view your work.

Piktochart
Primary Function: A tool that lets people with no design experience create professional-looking presentations, reports, posters, and infographics.
Pros: Cloud-based. Very intuitive. Suited for all experience levels. Over 200 templates are available. Lots of different options for accounts, including free basic plan.
Cons: The paid plans are a little pricey. Similar versions of some of the premium templates are available for free on other platforms.

Slideshare
Primary Function: A community for storing and sharing presentations, but also hosts documents, videos, and webinars. Owned by LinkedIn.
Pros: Claims to be the largest online community for sharing presentations. Cloud-based.
Cons: Freemium, meaning that you must purchase premium content and features.

There are hundreds of programs, applications, and tools available–these are just a few of our favorites. Each proves that you do not need an MFA in Graphic Design to create basic visuals for your social media branding materials.

We have a team of marketing and design experts who can take your branding materials to the next level!
Contact us today for a free consultation!

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The 5 Best Types of Tools for Managing Social Media

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4Jun

As we mentioned in a recent blog, social media marketing requires analysis just like any other marketing campaign. The solution for many businesses and brands is using a social media management tool. But what should you look for when choosing such a program? Here are a few crucial elements to consider.

1. Scheduling

Problem: Dana lives in Albuquerque, but her brand of portable speakers is most popular among affluent twenty-somethings in Japan. She’s noticed that her flash sales events have gotten a lot of traction with her domestic customers, but her overseas customers are not informed of the sale until it is almost expired. She can’t really afford to extend the sales, so just posting everything earlier wouldn’t help. Dana needs a way to schedule her posts so that they reach all of her potential customers in time.

Solution: A good social media management platform will enable you to schedule your posts for specific times. With such a tool, Dana can easily arrange for certain time zones to get the message before others. HootSuite and SproutSocial are two of the most popular scheduling apps available.

2. Measurement

Problem: Josie is a Baby Boomer who runs an online record store specializing in vintage blues albums and opera recordings. Thanks to some tech-savvy friends, she understands the basics of social media marketing. However, she still needs to know how her marketing campaign is affecting her sales. Josie needs a clear way to track and measure engagement, conversions, and other data.

Solution: Josie should look for an analytical tool that gathers all of the relevant data in one dashboard. These tracking tools are great for both social media marketing experts and novices! Google Analytics is a free app that covers multiple metrics.

3. Trends

Problem: Carlos runs a website that aggregates the latest in science news. He focuses mostly on climatology and environmental issues, but the eruption of Kilauea has sparked an interest in geology among his subscribers. His husband’s recent cancer scare prompted him to post more articles regarding epidemiology and cancer research. Carlos is worried that he just won’t be able keep up with the news he wants to cover. 

Solution: A news or trends aggregator application would help Carlos immensely. Not only would he be able keep track of multiple subjects, he would also be able to see trending topics. That would help him better tailor his material for each day. Carlos should look into Google Alerts (free) or Feedly (not free).

4. Management 

Problem: Tamika’s bookstore is flourishing, but her social media profiles have been somewhat neglected. She has accounts on Facebook, Pinterest, LinkedIn, Instagram, and Twitter–and she’s lucky if she can get around to even one of them every week! She needs a way to post to multiple social media networks simultaneously. 

Solution: Tamika is in luck: most social media management tools feature the ability to post to multiple networks at one time! While she would have to keep track of differences between platforms (e.g., not using Twitter handles on Facebook), this feature would allow her to optimize her limited time working on her digital marketing strategy. Buffer is a good possibility, as is HootSuite. (Note: HootSuite works with most platforms, but will not post to personal LinkedIn or Google+ pages.)

5. Engagement

Problem: Cecil’s podcast and blog on local politics exploded in popularity after he uncovered a major scandal involving the now-former mayor. He wants to engage with his audience, but he doesn’t know how he can now that it has grown so large. Cecil still works full-time, so he can’t just continuously monitor the site. And while he hasn’t had much trouble with trolls, he still deals with some negative feedback.

Solution: Until artificial intelligence becomes a bit more refined, Cecil’s best option is hiring a social media manager, or a social media firm. A social media professional will be able to monitor his accounts and respond to his audience. A good social media manager is skilled in public relations, too: he or she will be able to handle any online audience. If, however, all you need is an away message, you can set those up on most sites.

As long as you keep these elements in mind, you should have everything covered! From rookies to veterans, marketing professionals swear by these applications. Remember: when in doubt, ask an expert. 

Do you want to take your social media marketing to the next level? We can help! Contact us today for a free consultation!

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How to Perform a Social Media Audit

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23May

Our previous blog explained the importance of performing regular social media audits. Today we’re sharing the auditing process. This won’t require any advanced software or programs: you just need Google and a spreadsheet.

Phase 1: Create a Spreadsheet

Start by creating a spreadsheet, using the program of your choice (Google Docs, Excel, Numbers, etc). Use one column for each social media platform, the next column for the URL to that account, and a column for the owner of each account. Here, “owner” refers to the person in your organization who runs your social media, or at least that specific account. He or she is also the person who has access to the login information. If you have a department for social media, use either the head of that division or the individual employee who is responsible for each social media account. Likewise, if you use an outside social media marketing company, the “owner” would be your contact person or account manager. 

Phase 2: Research 

Search for your social presence on Google. Search using the name of your brand/company. If your company has any nicknames or shorthand versions (e.g., Chevrolet and Chevy, The Walt Disney Company and Disney), search for those as well. Check each social media profile in the results. The objective of this phase is to gather data and discover any accounts you may have forgotten about or any accounts that someone else created (rogue accounts). Contact site administrators if you believe that someone set up a fake account in the name of your business. 

Track the results with your spreadsheet, but only focus on the platform and URL for now. After you have listed every account, you will be ready to move on to the evaluation.

Phase 3: Evaluate the Platforms

Add a column labeled “Goals.” Knowing your goals for each platform will help you ascertain if your presence on that social media platform is beneficial to your brand. Goals can include more reach, more engagement, et cetera. These goals can be as specific or as general as you prefer. Once you’ve established the goal for that platform, you can determine if a profile is working. Example: The goal for your Instagram account is to increase brand awareness among retirees age 85 and over. Instagram, which skews towards a younger audience, is simply not the best platform for your brand.

After this phase, you should know which–if any–of your social media profiles you will delete. 

Phase 4: Polish the Profiles

Make sure that each profile looks amazing. Check that all logos, icons, and other branding materials are current, and that the color scheme is also in-line with the brand. Update every bio and description. Ensure that all web addresses and contact information are correct. After the cosmetic overhaul, you should take a deeper look at each profile. Is the content aligned with the brand’s current marketing strategy? Is the content consistent and on-message? When was the last update? This is also a good time to gather the login information for all of your social media profiles in one place so that you and your team can access any profile as needed.

Phase 5: Analyze Performance

Now for the final step: analyzing the performance of each social media profile. You need to determine how well each platform is working for you. What is the rate of engagement? How many clicks or comments did a given post receive? You’ll also need to delve into your content: what type drives the most engagement? What is the quality of your engagement? We’ll discuss this step (and some of the tools you might use to simplify this process) in our next blog. 

Do you want to get more from your social media presence? We can help!

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Level Up Your Marketing Strategy With a Social Media Audit

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21May

What is a social media audit?

Don’t let the word “audit” intimidate you. A social media audit is simply an analysis of your social media profiles undertaken to determine what parts of your social media marketing strategy are and are not working. You look at all of your social media accounts and profiles to figure out what strategies you should keep, what you should stop, and what you can improve. It’s not so much an audit as it is a check-in, really.

Why do I need one?

Here’s a better question: Does your company want to waste time, energy, and money on an ineffective marketing strategy? The answer is probably no. You need to periodically check your brand’s social media profiles to make sure each is still doing what you want it to do. This will also be a good time to find and delete any profiles you no longer use. Here a just a few of the many reasons you should audit your social media presence.

1. It’s an opportunity to clean up your online presence.

Think of your audit like cleaning out your garage: when you’re trying to reorganize and optimize the space you have, you find a lot of things you’d forgotten existed. Are you using all of your social media accounts? You might be surprised to discover that you have profiles on social media platforms you have not visited in years. Are you still paying for advertising on any platforms? You can delete profiles that are no longer beneficial to your social media marketing strategy.

2. You can check out your profiles.

A social media audit will allow you to look at the whole of your social media presence. You can see which profiles are up to date and which ones need to more current information. Use the audit to check out all of your social media profiles at once, so that you can edit and augment each as needed. Compare this to the piecemeal approach, where you vow to update your profiles when you remember, only to postpone the updates for when you actually have the time. With a scheduled social media audit, you can make the time.

3. You can revise your strategy. 

This is where the more technical aspects of auditing come into play. After you’ve weeded out the unnecessary profiles, you can make adjustments to the necessary profiles. Use each platform’s built in analytics tool to determine what content gets the most traction. You can also see data like busy times for your sites, customer demographics, and more. You can get as broad or as specific as you like.

4. This is a chance to gauge your competition.

You should take a look at your competitors’ social media pages as you audit your own. What are they doing that you are not? Does one competitor have more customer engagement than your brand? What type of posts are most popular for them? Are they following any industry-wide trends that you’ve ignored? Ignoring trends you’ve followed? Comparing your strategy to your competitions’ is yet another good way to learn what you’re doing right and what you’re doing wrong.

5. It’s a way for you to learn more about your customers.

As you gain insights into your competition (and thus your industry overall), you can also peek into the minds of your audience. Do they respond to one form of content more consistently than another? You could be wasting your time posting videos when your customers flock to blogs or vice versa. This is yet another benefit of looking at the big picture: you can see your marketing from a holistic point of view.

If you have even one social media profile (of course you do–you have no excuse not to be on social media), then you stand to benefit from a social media audit. Now that you understand why audits are so important, you should be eager to get started. We’ll discuss how to perform a social media audit for your company or brand in our next blog post.

Would you like to learn more about optimizing your social media marketing? We can help!

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Develop a Social Media Strategy in 7 Simple Steps

DEVELOP A SOCIAL MEDIA STRATEGY IN 7 SIMPLE STEPS
16May

You’ve finally convinced your company (or yourself) to establish a social media presence, so now what do you do? Here are a few steps you should take to develop a successful social media marketing strategy.

1. Research your audience.

When you first devised your marketing strategy, you probably created your ideal customer. By creating this image of your average consumer, you were then able to generalize the concept into your target audience. You’ll be doing the same here. Social media is all about connection. With whom are you trying to connect? Who is your target audience: working parents, college students, active retirees? Once you determine who you’re trying to reach, you will be be able to choose your platforms.

2. Research potential platforms.

Determine which platform(s) best suit your needs. Some social media platforms are geared for socializing (Facebook, LinkedIn), some for information (Twitter, Pinterest), and still others are designed for sharing your personal interests with the world (Tumblr, Instagram). Whatever your industry, there is a social media platform that will work for you. There are several questions you must answer to ensure that you choose the best platform. Which social media platform is your audience most likely to use? Why do most people use that specific social media site? What is the platform’s overall tone? 

3. Research your competition.

Investigate your competitors’ social media accounts. What are they doing that seems to work? Are certain posts garnering more engagement than others? Look at what their customers are sharing. Your goal in this endeavor is to learn, not duplicate. Let’s say that your business rival has an irreverent Twitter profile with thousands of followers. You should not attempt to cash in on their success by using a quirky voice for your own Twitter: it would look cliche at best, plagiaristic at worst. Consider instead appealing to the consumers who might be alienated by the humorous tweets by focusing on other aspects of your brand.

4. Establish your goal for each platform.

Each platform is different, so it stands to reason that your goals for each platform should be different as well. Some companies use Twitter as a way to attract new customers, and reserve their Facebook accounts for connecting with their existing clientele. Professional networking platform LinkedIn is great for companies with business to business sales, but maybe not as advantageous for a company that markets to retirees.

5. Determine your metrics.

You won’t know if you’ve succeeded unless you have a way to measure your progress. For social media, most marketing professionals use customer engagement as a starting point. How many likes are your posts getting? Are your customers sharing your stories or quotes? Whatever metrics you decide to use, you should choose them before you begin to produce content. 

6. Develop your content.

As mentioned above, you should focus on content development and production after you have established your metrics for success. This will prevent you and your staff from wasting time and energy working on the wrong types of content. What is your brand’s voice or tone: casual and fun, or earnest and professional? Deciding how you will say something will help you decide what you’ll be saying.

You should also formulate your company’s social media usage guidelines during this phase. These rules should function both as a style guide and code of conduct. Most companies simply abide by their in-house writing guidelines on their social media accounts. The other aspect addresses your company’s behavior on social media. Some good basic rules include steering clear of divisive issues and following basic netiquette. 

7. Engage with your audience.

The purpose of social media is to connect. When a customer reaches out to you, respond in a timely manner! Social media gives companies ample opportunities for stellar customer service. Don’t limit this engagement to problem solving, though: encourage audience engagement with contests, polls, and other fun methods.

As you can see, establishing your social media presence does not have to be a complicated process. The great thing about marketing is that you can shift your strategy as needed. The only irreparable mistake in social media marketing is avoiding social media altogether.

Do you still need help creating or refining your social media marketing strategy, why not seek out the experts? The Go! Agency team will devise or revise the perfect social media strategy for your brand! Click here to learn more today!

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5 Reasons Companies Still Don’t Use Social Media

5 REASONS COMPANIES STILL DON’T USE SOCIAL MEDIA
14May

To be perfectly blunt, there is no excuse for a company to have zero social media presence in 2018. According to the Pew Research Center, 69 percent of adults in the United States use at least one form of social media; 88 percent of adults age eighteen to twenty-four are active on one or more social media platforms. Most people have multiple accounts on different platforms.

Here are five common excuses for not using social media to promote your brand.

1. “Our target audience doesn’t use social media.”

Yes, they probably do. At least some of them do, anyway: the majority of American adults participate in one or more social media platforms. Social media has almost become our de facto national pastime. As with most new technology, the younger generations have been the most fervent adopters: almost 90 percent of young adults are active on at least one platform. These kids, teens, and (young) adults grew up with social media. However, their parents and grandparents are quickly adapting to the digital landscape and participating in social media. Pew states that 64 percent of people age 50 to 64 and 37 percent of people age 65 and older use at least one social media platform. 

2. “A social media profile will only attract negative attention.”

No, it will not. While it is true that some negativity is inevitable with any form of marketing, establishing a presence on social media offers more rewards than risks. The consumers of today actually want to connect with their favorite brands. Customers routinely seek out companies that make the products or services they love. You can minimize your risk of attracting negative attention in a few simple ways. First, devise a set of social media guidelines for your company. Second, enforce those guidelines with an iron fist (the modern equivalent would probably be a sternly worded email from HR). Additionally, consult with an expert. A good social media manager will be adept at public relations in addition to being a wunderkind with marketing and data analysis. 

3. “It doesn’t get results.”

Yes, it does. Granted, those results can be difficult to quantify, but they can still impact the brand. A presence on social media is at the very least an additional chance for your brand to be seen. Social media accounts offer your customers another avenue to contact your company with questions, concerns, or comments. This will go a long way toward engendering good will and repeat clients. Social media also keeps your customers better informed about your latest products or services–remember, customers need to know what you have to offer. Your social media presence can enhance your brand. A cosmetics company, for example, could post makeup tutorials on its Facebook page, while a sportswear manufacturer might include photos from its staff’s annual camping trip to its Instagram account. Social media strengthens your brand’s image in the minds of your customers. 

4. “It’s too much work.”

That depends. As with any marketing strategy, you get what you give when it comes to social media. You’ve worked for years to bring your company this far, why refuse to take this step? If you genuinely do not have the time to run your company’s social media activities on your own, have an employee to do it for you. We don’t mean that you should reassign an HR director to focus solely on your Facebook account: as with any other extra responsibility, you should find a person who possesses both the will and the skill to do the job. 

5. “I don’t understand how to use social media for marketing.”

This is perhaps the most common–and seldom revealed–reason that companies choose to avoid social media. Thankfully, it is also the easiest to address. If you are unsure how to navigate social media marketing, simply hire a consultant. There are many firms that focus exclusively on social media marketing. These experts want to help you develop your strategy and analyze your results. For many small businesses, seeking out the services of a social media pro is best and most cost-effective choice.

Do any of those excuses sound familiar? If so, stop waiting and start planning! Now is the perfect time to begin. That’s the great thing about marketing: every day is another chance to turn it all around. Don’t let your preconceived notions and unfounded fears about social media hold you back any longer!

If you need help developing or revamping your social media marketing strategy, just ask!

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Turn That Social Media Silence Into Chatter With These 4 Steps

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12Feb

There are 800 million people on Instagram, nearly one billion on Twitter, and two billion on Facebook. How then is it possible that your awesome content—the writing and visuals you’d spent hours perfecting—got only one or two likes? You thought social media marketing (SMM) was supposed to be a surefire way to generate new leads and build a strong customer base. What went wrong?

The truth is that social media marketing can do all that, but no one said it was easy. If you’re experiencing problems as you try to create a strong following on social media, you’re not alone. In fact, 55% of business owners that begin social media marketing campaigns as part of their New Year resolutions become disheartened by mid-February, sending out less and less content. Soon enough, these business owners find themselves with a dead Facebook page or Twitter account—and anxiety at the mere thought of logging back in to either. 

But successful social media marketing takes persistence and flexibility. Instead of giving up on your dream of a vast and engaged online audience, you need to adapt your strategy.

At The Go! Agency, we often work with clients who come to us at a loss. Their social media pages just aren’t getting any attention. After reviewing their current strategy, we often find room for improvement—and more often than not, they have very common, fixable issues. 

Here are a few techniques that may breathe new life into your social media marketing:

1. Focus on content, not promotions.

When it comes to social media marketing, there is a common misconception that every piece of content is supposed to generate leads. However, the right SMM approach will be much more subtle. The point of social media is to build customer-brand relationships. The best way to do that is to offer content they will actually want. So whether you want to create an information-packed blog or share how-to videos, creating and distributing content that your customers actually want to consume will do wonders for your engagement.

2. Study your performance.

If you experienced a significant slump in numbers, you can gain valuable information from your previous attempts. It might be time to head to your old data and try and decipher what worked before. Did engagement change when you deviated from a successful formula for content? If that’s the case, then you may have to go back and incorporate some older ideas. Did your formula remain the same, but your audience drift away? That probably means that you’ve saturated (and bored) your audience, so you’ll need to shake up your strategy. Change things up at the content and audience level. See what works, and go with it.

3. Spend money to make money.

Here’s the hard truth: you get what you pay for, every time. You should budget for social media advertising, whether it is on Facebook, Twitter, or Instagram. The good news is that you can quickly see the advertising’s impact on engagement. You may be tempted to go it alone and use “word of mouth” to spread your message organically, but you will soon see that promoted content has the potential to reach a vastly larger number of prospective customers.

4.  Reassess Your Conversion Funnels.

Like any marketing professional, your ultimate goal will be getting those customers to complete transactions. But what would be the customer’s next logical step for such a wonderful thing to take place? Clicking a link, of course. But where are you sending your audience? To your home page, your blog, anywhere at all? You need to figure out where your desired traffic is going and what they’re doing when they get there. Install Facebook tracking onto your site to see if customers are moving onto the next level of engagement: liking, sharing, commenting, or focusing on your site. This will be a big help to see if the landing page (the page to which your links direct traffic) is giving you the results you want. 

Social media is an amazing opportunity for brands to present themselves to a wide array of potential customers in an attractive light. However, sometimes you need a serious shake up to get results. That’s where a team like ours at The Go! Agency can help. Our team of marketers will help you every step of the way, no matter what. There’s no denying that social media marketing can be a roller coaster, but with the right team of professionals at your side, the ride isn’t quite so scary.

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The 7 Things Most Businesses Fail To Do On Social Media

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26Oct

Does your business have a social media presence? Chances are, the answer is yes. (Although if the answer is no, we need to talk.) But the real question is, do you have a GOOD social media presence? Once again, you may think the answer is yes. However, most businesses out there have quite a lot of room for improvement.

Many times we are approached by business owners who hire us to specifically clean up messes that were created unknowingly. Many times social media is delegated to interns or entry-level employees when they should be given to a qualified person or agency to execute. Social media requires a professional touch. With that in mind, here are seven of the most common things businesses fail to do on social media.

1. Interact with customers. Social media is a new form of customer communication. But what happens when your business doesn’t, well, communicate? It looks horrible when comments, reviews, or even tagging goes unanswered. Although you may have missed those notifications, it just looks like you are ignoring your audience. Hey – if the huge big box brands can do it, so can you.

2. Incorporate imagery. There should never be a piece of copy on your social media platforms that isn’t accompanied by some form of imagery, whether it be a GIF, picture, video, or something in between. You need something that will entice your audience to stop and engage with your content. Visuals are engaging.

3. Pay for advertising. The biggest misconception about social media marketing? It’s free. Sure, it’s free to sign up, but if you don’t create a budget for some well-strategized advertising, you’re going to have an issue. On Facebook alone, without advertising odds are none of your social media updates will be seen.

4. Update ALL accounts. Okay, so you’ve been doing great keeping your Facebook updated. You’ve been posting on a daily basis and even remembered your pictures. What about your Twitter? It hasn’t been updated since July? That’s a problem. Make sure you update all your accounts, even if you focus more of your attention on just one. Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube and Pinterest are yearning for your attention! Oh yea, and don’t forget about your blog.

5. Update information. Did your business recently change hours? Do you have a new website? Maybe you rebranded? Make sure your social media reflects the most updated version of your business. Nothing is more shameful than wondering why you are not getting any phone calls when your phone number is wrong on every social account.  And yes, I see this all the time.

6. Add informative content. To be successful on social media and stay competitive, you need to make sure that you don’t just share promo after promo. It’s a sure fire way to lose followers. Instead, incorporate content that your followers want such as articles, pro tips, recipes, quotes, freebies and more.

7. Join the community. One of the biggest goals of businesses on social media is to be seen. However, your goal should really be to be seen as an industry influencer or thought leader. You do that by interacting with others in your field, talking about hot topics and much more. Cultivate a following and engage with them regularly. Pro tip: join the global conversation by joining LinkedIn groups and really hit the ground running.

It’s easy to see how having a qualified person handling your social media marketing is important. The truth is that social media needs a team of professionals to deliver quality, creative, and analytical results. It’s up to you to find a way to make it happen, just never be afraid to ask for help when you need it. Professional agencies can help you get started much faster and will help you get results, and training, that you need to stay competitive in your marketplace.

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Who Is On Your Social Media Marketing Team?

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25Jul

When you are trying to market your business online, you are going to need some help. If you are reading this, you probably already know that. But in this instance, I do not necessarily mean advice on how to strategize or formulate your content. Instead, I am talking about members of your team.

A well-equipped social media marketing has a wide range of technically-minded workers and creatives that contribute to the overall goal of brand awareness, branding excellence, and online recognition. The following professionals should be members of your marketing team. You may find that some people will be able to don multiple hats and handle more than one of these responsibilities. However, I would not recommend only one employee handling all of this alone. As you will see, there’s quite a lot to do.

1. Manager. A social media manager is the heart and soul of a marketing campaign. These professionals post content at the appropriate time, watch current trends and guide creatives towards the right angle, and ensures everything is running smoothly. They optimize a company’s profiles on the separate platforms and does their best to raise engagement levels as high as possible.

2. Copywriter. The copywriters are in charge of the written portion of content creation. They write social media posts, blogs, Facebook notes, advertisement copy, and much more. These writers have a responsibility to keep the company’s voice consistent and to utilize visibility tools such as SEO, hashtags, Twitter handles, and more to ensure that they spread the word.

3. Graphic Designer. A graphic designer or visual artist is essential so all pictures, videos, GIFs, logos, cover images, and all forms of non-verbal branding is professional and consistent. You need to have a recognizable and unique look that speaks volumes about your company’s culture, message, work, and mission. A designer will be able to create original content on a regular basis and make sure it’s quality meets the expectation of your customer base.

4. Customer Service Representative. Speaking of customers, you will need a friendly, knowledgeable, and professional representative to speak to your followers. Whether they send you a message via Facebook’s Messenger app or shout at your brand through a tweet or two, they deserve a well-planned response. Customer service and communication are huge aspects of social media marketing, as more and more people are using these platform as avenues to get their queries answered.

5. Analyst. What is working and what isn’t? What content really struck a chord with your online audience? What advertisements are working? What demographics should you focus on? All of these questions and many, many more can be answered by an experienced social media analyst. This is where all-important data comes into play and can steer your other employees in the right direction.

6. Spy. Of course you don’t have an actual secret agent on your social media marketing team (although it would be pretty cool if you did). But you need someone to see what your competition is doing online. Do they have a larger following than you do? Is their content better? Or are you winning? Chances are, this essential responsibility will fall on your analyst or manager.

Who is on your social media team? Are they trained in the ways of social media and ready to take on anything the internet can throw at them?

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