Chat with us, powered by LiveChat

Tag : Instagram Stories

Why Is Everybody Jumping On The Snapchat Bandwagon?

Copy of Go! Blog Image Templates (900x350) (3)
3May

Life is filled with fleeting moments. A baby’s first steps. A first kiss. Graduating from high school. A 25th-anniversary dinner.

Social media has allowed us to share these short but BIG moments with our friends. So others can experience the highs in our lives and connect with us.

But there’s a flipside:

When we share these significant moments, they stay shared forever. Our special moments become less significant because they become permanent fixtures of our social media. Do the first steps of our baby really belong beside status updates about what we ate for lunch or what we watched on TV last night?

Our fleeting moments are no longer so short on social media. They exist til we say otherwise.

Enter Snapchat.

Snapchat became popular because of its lack of permanency. Users send each other photos which self-destruct after being viewed.

When the app was first released, many people couldn’t get their head around it. Why wouldn’t they want to keep their photos? Skip forward 5 years and Instagram and Facebook have released their own tools for temporary content.

So why does temporary content work so well?

Because it can make those fleeting moments special again. We can experience them, share them, then they disappear and are allowed to become memories.

Once more we can look back at milestones with fondness and nostalgia. Rather than be reminded of them time and again when we go on our social media.

Temporary social media posts also have an allure to them. They remind people that what they’re seeing is right now. Not something that happened last week.

That builds connections.
People feel like they’re there with you. Experiencing the moment.

Next time an amazing event happens, in your life, or even at your business, consider using Instagram or Facebook Stories to document it. Give your followers a chance to connect.Create some happy memories of your own.

Read More

Facebook Tries To Be A Cool Kid With Lifestage

Go-Agency-Blog-Template-3-2-200x300
27Aug

When Mark Zuckerberg first released Facebook into the world, its original purpose was meant to help college students to connect. In fact, you couldn’t even sign up if you didn’t have a .edu email address. Obviously, all that has changed. Now, everyone and their grandma (literally) has a Facebook page. This year, the primordial idea of student exclusivity is resurfacing in a new app called Lifestage. However, Lifestage’s demographic is quite a bit younger than Facebook’s original goals.

This new app is quite a unique platform. Its target demographic is teenagers and aims to connect fellow students from the same school. In fact, you can’t sign up for this “Facebook Jr.”  if you’re over 21 years old! Perhaps, this is a way to protect the young internet surfers, but the app itself actually has no privacy features in an attempt to be as transparent as possible.

It should come to no surprise to anyone that Snapchat’s design heavily influences the rest of the app. Lifestage offers entertaining filters to decorate the videos much like the popular platform already does. Yet unlike Snapchat, posts are always visible. A surprising feature of this app is that it only allows video content. The teenage users can easily peruse through emoji-clad profiles like a Facebook profile, but there will be no static pictures. It seems like video’s reign is changing even the selfie.

Despite Lifestage technically being a new social media profile, marketers shouldn’t get too excited for new advertising possibilities. Users’ reach can only go so far and there doesn’t seem to be any advertising options (yet). What this app does show is how much video is influencing social media in 2016, as predicted by many of the experts. Additionally, this is the second attempt from Facebook to create a “Snapchat clone”, the first being Instagram Stories. Snapchat has begun to show its potential as Millennials (and younger) are being gravitated towards the platform. It offers a certain sense of instant gratification that people crave. As such, video, smaller bodies of text, and interactive apps are shifting the way we approach marketing.

My first question would be what happens if hypothetically Lifestage takes off, and these users outgrow the 21-year-old age limit? Will they be denied access to their favorite platform and all the videos they’ve accumulated during their childhood? Perhaps Facebook should integrate a “Grown Up” button, which will convert an account into a fully grown Facebook profile when the time comes.

It’s unclear just how effective Lifestream will be. Facebook has a long list of failed children. From Paper to Slingshot, there are several apps that Zuckerberg’s team has created that just didn’t take off and now only reside in the history books. At the time of this blog post, Lifestream only has a 2.5 out of 5-star rating. Still, their attempt to prime the next generation for a video-dominant social media landscape speaks volumes about just how much Facebook not only likes but needs video to be on their side.

What do you think of Lifestage? Comment below!

Click Here to Subscribe to Our Free Newsletter

Read More

Instagram Stories: Snapchat Clone Or Effective Marketing Tool?

Instagram-Stories-Snapchat-Clone-or-effective-marketing-tool-200x300
7Aug

They say imitation is the sheerest form of flattery, right? Well, Snapchat, prepare to get flattered. Instagram released a new feature to its popular mobile app called Instagram Stories. If that name sounds familiar to you, it’s because Snapchat released a feature called Stories not too long ago. Both of these tools do almost precisely the same thing. They allow users to see a series of photos or videos, equipped with all sorts of fun, customizable options, for the time period of 24 hours. After the day is gone, so is your chance to see the content.

This is in the wake of Snapchat’s rise in popularity and it’s projected only to grow in popularity. If Snapchat poses a threat to any platform, it’s Instagram. Yet just because Snapchat thought of this intuitive design first, does that mean Instagram Stories is just a rip-off? It’s actually a slight improvement over the original thanks to a more convenient infrastructure. You can easily access stories on your home page along with a handy “Add” button on the top left. Though it is taking notes from the Snapchat’s original philosophy, and only allowing camera access, as opposed to your photo album. Content needs to happen NOW for it to qualify for Instagram Stories.

This is even further proof of video’s rise in social media. It’s increasingly vital to a successful social media campaign that its marketers incorporate video in some way. Additionally, because we are beginning to see more “time sensitive” features, this leaves a few things to consider.

First, platforms are utilizing the concept of “live” more and more. Because of this transition, each post needs to count and grab your audience’s attention right away. Second, the importance of having a strategy is more crucial than ever. Systems like the two Stories are beneficial tools, however. You could use these glimpses into your brand’s world by offering flash sales as well as content relevant only to the moment.

Social media gurus and marketers need to learn to adapt to these types of upgrades. Already, we are seeing major brands utilizing Instagram’s new feature and promoting their story through other avenues such as their traditional Instagram posts, Twitter, even Snapchat itself. Change and adaptability are cornerstone elements of social media marketing, and the best in the business knows how to make it work in their favor.

What do you think of Instagram Stories? Comment below!

 

 

Click Here to Subscribe to Our Free Newsletter

Read More