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Tag : How To Use Twitter For Business

5 Ways Twitter’s Character Count Upgrade Is Great For Marketers

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14Nov

Right now, the biggest news in the world of social media marketing is that Twitter changed its character count limit from 140 to 280. At one point in time, tweets were only as long as this one sentence (not including media), which is pretty tiny from a marketing standpoint. Now, it is double that. Seems like a small change for those who haven’t tried to cram an intricate thought into this microblogging format before, but for copywriters, this may be one of the best updates in history.

How can marketers benefit from this? Let us count the ways!

1. Let me finish my thought.

Let’s face it – sometimes 140 characters just wasn’t enough. You can now share a better-composed message with your Twitter follows, just like you can with Facebook, LinkedIn, and other platforms.

2. Improved visibility.

I wouldn’t recommend using these extra characters to flood your tweet with excess hashtags, but by carefully using this prime real estate for optimized copy, complete with trending and relevant keywords, more people can find your content.

3. A new flock.

One of the biggest cons of Twitter was the 140 character gap. However now that that is gone, experts predict a significant spike in Twitter users.

4. You can still be short and sweet.

Some people are a bit concerned that Twitter will be flooded with longwinded rants. First off, the 140 limit never stopped rants, it merely forced writers to break it up into chunks, turning news feeds into confusing landscapes of half-written stories. Now, these rants can be contained into one tweet. However, you may still want to keep it short and sweet, and you should go for it! In fact, if you publish a melody of tweet sizes, it will draw new readers since it changes pace and rhythm.

5. Advertising, ahoy!

For a long time, Facebook had the advantage of being the better advertiser simply due to space. Now with 280 characters, you can send out a powerful message and promote it through paid advertisements.

It’s easy to see why the 280 character limit is actually a very good thing. Marketers will now be able to comfortably tell their brand’s story without getting hung up on one or two characters over the limit. Get started tweeting today!

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The 5 Unspoken Rules Of Twitter

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18Sep

Have you ever heard of netiquette? It’s a guideline on how to behave online. Because no mistakes go unnoticed on the internet, businesses need to pay close attention to what they send out.This is particularly the case for Twitter. Words fly fast on this social media platform, and once you press that “Tweet!” button, the “Delete” button will only do so much. Once it’s out, it’s out. Here are some rules that will help you stay out of hot water.

1. Stay away from opinions. You’re a business, not a political commentator. Steer clear of controversial subjects and mentioning hot button issues.

2. Watch what you retweet. Sharing something on your Twitter feed means you’re letting that content speak for you. Make sure you agree with it and it’s relevant to your company. Also, click any links to make sure they are legit.

3. Proofread. Sure, you need to move fast on the internet, but that doesn’t mean you should have sloppy spelling and grammar. Also, ensure your hashtags are correct. Otherwise, they will link to nothing.

4. Don’t hijack hashtags. Have you ever looked up a hashtag only to be greeted by a plethora of irrelevant content? It happens more often than you might think. Don’t be those annoying Twitter accounts. Be sure your content relates to your hashtag!

5. Don’t be headstrong. If your strategy isn’t working after some time, then you might want to go back to the drawing board. Don’t keep hammering your audience with unwanted content. Try to add diversity by adding polls, videos, and unique content.These five rules will help keep any social media manager out of trouble. At The Go! Agency, we follow these rules and many, many more to ensure our clients’ social media accounts are in the limelight and looking right!

Interested in revamping your Twitter marketing? Contact us today!

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