In many respects, social media is the new Hollywood. Many people attempt to be a star, only now it’s online fame they seek. I’m not just talking about YouTubers trying to make it big on the small screen. This also goes for companies attempting to market.
Just like an aspiring actress seeing that Hollywood sign for the first time, you’re going to need these three traits to make it.
Perseverance. If you send one tweet out a week, no one is going to notice you. To say social media is fast-paced is a severe understatement. You need to keep hitting your audience with engaging content so you stay prominent in their news feeds.
Creativity. Many people use social media for entertainment. With that in mind, marketers need to make their content fun, attractive, and unique. To do that, you will need an imagination. A business’s graphic designers, creative copywriters, and other content experts need to know how to create enticing and exciting posts.
Networking Skills. Like everyone says, it’s about who you know. Social media doesn’t necessarily break that rule, but rather it bends it in a particular fashion. Your brand has the power to reach out to professionals, colleagues, leads, and customers through a wide variety of different avenues.
It’s show time! With nearly 2 billion people logging into Facebook, and hundreds of millions using Twitter, LinkedIn, Instagram, and Pinterest, it’s obvious for marketers to go where the audience is.
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