Tag : How To Snapchat

What Snapchat’s Original Content Will Mean For Marketers

21Dec

First, it was Netflix. Then Amazon. Then YouTube. Now, Snapchat is creating original content that will be exclusively available on their platform. It’s an impressive jump from a social media networking app to a content host. But what can marketers take from this?

The way we see it, there are three revelations for marketers to learn from.

1. It’s time to invest into online marketing. Like, right now. As you can see, traditional media mediums like television and radio are in trouble. Netflix, YouTube, etc. are partial to blame, but their effectivity knows no bounds and Snap Inc., owner of Snapchat, is jumping on this bandwagon while they can. If you haven’t considered online marketing or social media marketing yet, it’s time to move.

2. Video is becoming standard and essential. Still pictures and text can grab someone’s attention only so much when compared to video. More and more platforms are allowing videos to become prominently placed and conveniently visible. Since people are going to be heading to Snapchat and other platforms for original content, make sure your own is ready to roll!

3. Snapchat is finally starting to have enough backing that it can produce its own content, which means it’s definitely a contender as a favorite platform. Mobile-exclusive content and platforms are on the rise in a big way.

As you can see, Snapchat’s plans for original content is a big deal for multiple reasons. It’s time to wake up, business owners! Your company needs to approach marketing in a new way!

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Spectacles by Snapchat- What This Means For Marketers

By Christopher Tompkins

15Nov

Snapchat, Social Media

Snap Inc., the umbrella company of Snapchat, has recently placed its video-camera-infused sunglasses simply known as Spectacles into consumer hands in Venice Beach. The unique delivery method, a bright yellow, cyclops-like vending machine, sold out by 8:00am the day they first appeared. People absolutely love the devices and are using them with the hugely popular social media platform.

It seems that these special sunglasses are going to be hard to get your hands on. They’re being actively hunted by the young audience they were intended for. As marketers, we need to take a step back and see exactly what this means.

For one thing, it’s proof that Snapchat is one of the big boys now. Facebook tried a few small efforts in the retail game, specifically partnering with a smartphone company to make a social media specific phone. However, nothing quite soared like these Spectacles. You can actually buy a physical item from a social media platform that enhances the experience. That’s pretty extraordinary.

Secondly, this shows just how important video is for social media. It’s changing how we market in a fundamental way. Video is now coming in a multitude of forms, whether it be regular, live, or 360 videos. Every social media marketer should take note that this is the time to learn the ropes and start creating engaging material.

As Snapchat booms, Facebook, Twitter, YouTube, LinkedIn, and Instagram are trying to get an edge on the competition. 2017 will be the year of video. Are you ready?

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6 Steps To Snapchat Stardom

By Christopher Tompkins

30Aug

Snapchat, Social Media

Slowly but surely, Snapchat is beginning to become a big player in social media. How can we tell? Facebook is starting to get nervous. They have created a bit of competition for the app-only platform including Instagram Stories and Lifestage. Marketers need to be aware of this new site that people are flocking to and understand how to utilize Snapchat. Below are some tools to help you become a social media superstar.

Multiple filters – Filters are one of the most powerful and popular features on Snapchat. It’s one of the tools that makes it truly unique. But did you know you can add up to 3? Try this – Choose one. Hold the screen with one finger and keep swiping.The first one stays! Multiple filters will add a unique quality to your snaps.
Music – Add a little spirit to your snaps with some music. Open a music app like Pandora or play an MP3, return to Snapchat and start recording. Simple!
Snapcodes – A common complaint about Snapchat is its lack of account-finding resources. It’s almost impossible to find someone without their exact username unless they’re in your phone’s contact list. Their answer to this is Snapcodes. Similar to a QR code, if you scan one of these little pictures, you will be immediately taken to that person’s Snapchat name. It’s a helpful tool that is accompanied with some personalization options.
Cross promote – The app only allows 30 characters per snap. Obviously, that isn’t a lot. Use the space to promote your Twitter or Instagram handle so you can pull your viewers to a platform with fewer restraints.
Custom filters – That’s right, you can make your own filters. It’s Snapchat’s form of advertising and doesn’t seem to be nearly as pricey as other options. Its effectivity is still to be determined, but since filters have become extremely popular, you may want to consider diving into the fun.
PayPal connectivity – People can transfer funds to each other via Snapchat’s chat feature. It’s a handy little tool that offers a new level of convenience.

Snapchat has a lot of little features, some are hidden little gems that really brighten up the social media experience. It’s still in its growing stages as a platform, but people are quickly flocking over to the fun yellow app.

What other Snapchat features do you know? Share below!

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