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Tag : how to instagram

Are You Fluent In Instagram? Insta-Terms You Need to Know

Are-You-Fluent-In-Instagram-200x300
22Aug

Social media and the internet had a certain impact on language. We have become quicker, shorter, perhaps even more impatient. Regardless, tools such as acronyms and hashtags gave us new ways to communicate, much like shorthand did decades prior. Above all other social media platforms, Instagram takes this to a new level.

Instagram brings a whole separate, unique culture to social media marketing. We could say it’s because it’s more imagery focused as opposed to text, or we could say it targets a younger demographic. But when it comes down to it, it promotes a fun way to connect. Even as a marketer, you need to learn how to speak as the Instagramers do when trying to promote your brand online. As such, you will need to learn very specific terms. Here are some of the most common terms that people use:

Regram – This is the equivalent of a retweet on Instagram. This term denotes that this post is originally someone else’s content, and you’re trying to spread the word.

LB (like back) – This is a common term used on Instagram. If someone comments “LB” on your post, they are hoping you will like them in return. Like Twitter, reciprocation is a large part of connecting with new people.

S4S (share for share) – We’re not recommending you use this one, but this is a common term that is supposed to boost engagement. However, this hashtag tends to be associated with spam accounts. It can be helpful to know what exactly #S4S and these other terms stand for, even if you don’t partake in them.

DM (Direct Message) – Like Facebook, Twitter, and LinkedIN, direct messages are a way to send private messages out to anyone you wish.

Filters – Due to Instagram’s primary use on smartphones, they offer fun filters to add to photos. People have begun using these so much that Instagram has become known for this particular feature. Additionally, #nofilter designates an unaltered photo, which is supposed to express how the subject of the picture doesn’t need any help to look good.

Hashtags – We have seen hashtags reign supreme on Facebook and Twitter, but it’s suggested that a post to has up to 10 of these tags. Some to look out for – and use in your marketing – are #TBT (Throwback Thursday), #FBF (Flashback Friday), #IGDaily, and many, many others.

Each social media site has unspoken rules on how to communicate. As you can see, Instagram is no different. There are many various ways to interact with fellow social media users, and marketers have a responsibility to their brand to adapt.

What do you think of these Instagram terms? Do you have any others? Comment below!

 

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8 Instagram Marketing Ideas to Get the Ball Rollin’

Instagram
12Jan

If you have already been marketing your company on Instagram, I’m sure that by now you have seen the powerful engagement that your posts can get.  In many cases (or, let’s be honest, most cases) your engagement is probably way higher than that of your Facebook Page posts.

But…maybe you are missing a couple of tricks.

As everyone wants to be getting the optimum result out of their marketing efforts, I want to share with you 8 Instagram marketing ideas that you can easily work into your campaigns to enhance your engagement and success rate.

Without further ado – let’s jump in!

*Reward Your Followers: Reach out to the people that follow you and engage with your content. Offer them special discounts or even just a thank you.  Kind words and outreach like this from a brand can make all the difference in how your new followers will engage with you!

*Showcase Your Products and Services: Instagram is visual, so don’t forget to show your most important asset: your products and services.  Show them being used, show their packaging, post how to use videos, answer questions.  This is your time – show off!  Just make it fun and interesting.

*Highlight Your Creation Process: Do you manufacture your product in a special way?  Do you deliver your service in a unique way?  Tell the visual story – your audience is interested!

*Show Multiple Uses for Your Product/Service: Illustrate how your product or service can be used in different situations by different users.  This will enhance your opportunities of engagement with your audience.

*Let Your Location Be Accessible: What I mean by this is showcase your bricks and mortar store or your offices.  Show your staff at work, answering customer calls, packing orders, having clients meetings, at the watercooler.  All of this humanizes your brand and sets your audience’s expectations on what your brand really looks like.

*Use Hashtags…The Right Way: Hashtags are very important when it comes to Instagram, just use the right amount.  I usually suggest using 4-6 tops, but just make sure that you keep them relevant and use keywords which your target audience will use to locate information similar to what you are posting.  Hashtags are a great tool to building your relevant network on Instagram.

*Don’t Forget Video: So many new, and old, Instagram users forget all about the opportunity to post a 15 second video.  Don’t forget this!  This is a powerful engagement tool and allows you to have the opportunity to speak directly to your audience.  Use it wisely and have fun!

*Consistency Holds the Key to Success: I can’t leave this off the list.  Make sure that you have a plan in place of how many times that you would like to post per week, when you want to post – and stick to it.  Posting ten pictures in a day, then nothing for two months does not a successful campaign make.

These 8 tips are easy for you to integrate into your Instagram approach and will bring you lots of attention in a little amount of time.  Remember: have fun and think outside of the box.  While this is an extension of traditional marketing, make sure that the content that you are sharing is relevant to the target audience that you are trying to reach!

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