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Tag : hootsuite marketing

How Online Marketers Can Hit The Bullseye

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10Oct

It’s easy to miss the mark with social media marketing. Every now and again, your analytics may show low points in which your content just didn’t attract a crowd. Every marketer can appreciate the frustration when their efforts are fruitless. Online marketing, especially social media marketing, gives us a significant advantage to help us hit the mark.

Every week, gather up your social media marketing team to study your analytics. Whether you use Hootsuite, Buffer, or just analyze the native numbers on the platform of choice, you need to review your data.

 Your company’s Facebook, Twitter, Instagram, and other accounts should have a decent amount of posts to study. Which ones rocked and which flopped? Did a particular hashtag gather in the readers? Did a picture or video get people talking? What advertising efforts really struck a cord? All of these questions need to be answered. Since most successful social media marketers write for the upcoming week, you have the opportunity to change your formula ahead of time to make things work.

Every month, look at the past several weeks and study your marketing efforts at a macro level. How have your numbers risen or fallen? This data should help you set up goals for the next month, and reveal areas you need to improve. It’s important to work on things when you notice them, don’t push them off. Additionally, look at the present trending topics and what is coming up, so you can take advantage of contemporary topics.

Does your team know how to study analytics and data metrics? We do! We can help your business hit the spot on social media.

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The Best Ways To Level Up Your Social Media Marketing

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2Aug

To this day, Facebook, Twitter, and the other social media platforms proudly proclaim that they are a free service. This business model is both a groundbreaking and troublesome tactic for companies trying to promote. Users can log into their profiles worry-free and see what their friends, family, and favorite brands are up to. While individuals may not have any price to pay, companies are a different story. There are several ways to enhance a professional social media marketing campaign. Yes, some may cost some money, but their results will truly make a significant difference.

A big mistake some social media marketers make is sticking to the concept that social media is free advertising. At first glance, it certainly seems that way. Free exposure on the world’s biggest websites! It seems too good to be true, and you would be right in thinking that.

Here is the dilemma in a nutshell. Because of the “free factor”, there are many people and businesses roaming these websites. There are over 1.6 billion users on Facebook alone. Obviously, you are going to need some help to stand above the masses. Additionally, each website has a specific algorithm to help deliver what they think is the best content for each user. Algorithms may or may not put your content’s reachability at a disadvantage, and a social media marketer needs to know how to circumvent these obstacles. Unfortunately, the playing field isn’t as level as it used to be. You are going to need some secret weapons to succeed on the internet. Here are the most helpful tools that are well worth it:

Third Party Tools- As intuitive as Facebook, Twitter, LinkedIn, and the others are, they aren’t perfect. Fortunately, there are some amazingly helpful tools to assist you along the way. 

Hootsuite is a great tool that helps you on multiple fronts. It offers scheduling services, news streams for researching content, detailed analytics, and more. Consider Hootsuite your social media all-in-one pocket knife, equipped with tons of tools you will need.

RiteTag helps social media marketers understand the current trends and hashtags that are getting the most attention. This will help your content stay relevant.

Grammarly will help your team stay professional by helping their writing stick to proper spelling and grammar. Nothing is worse than a glaring typo!

Advertising- As we have said, the websites we all know and love contain algorithms designed to help the user. At times, however, this may cause an extra hurdle to overcome for marketers. To allow your content to soar above the rest, you need to advertise on Facebook, Twitter, and the others. Social media websites need to make money through advertising, but they do make it worth your while by putting your content in the best possible locations.

Outsourcing- Let’s face it. Social media isn’t as easy as you thought. There are many intricacies that need to be adhered to every single day. Your employees may be too busy to manage multiple pages. That’s why outsourcing your social media marketing is such a helpful solution. At The Go! Agency, our social media managers are thoroughly trained to handle everything the online marketing world throws their way in a quick, professional, and creative manner.

Social media marketing is too important to take lightly or to take the cheap route. Yes, it is an investment, but every business can benefit from having a strong online presence. The world is heading down a digital highway, and you need to be ready to cruise along!

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Hootsuite: Your Social Media Sidekick

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31May

When you start getting more involved with social media, you’ll find that it’s a little bit like chess: easy to learn, hard to master. This is especially true when you manage multiple pages on multiple platforms. How can somebody keep up with it all? Introducing Hootsuite!

Hootsuite is a great way to manage the social media frontier. Not only can you post to all your accounts and pages from a single browser window, you can also view a ton of content at one time. Their “Streams” feature allows you to view how certain hashtags, keywords, and trending subjects are doing in cyberspace. Streams will help you get inspiration by seeing a stream of similar content that you want to post. You’ll also be able to do a quick search if you don’t feel like investing a whole column to a particular subject, or if you just want to see if a topic is still relevant. After all, things quickly change in the social media world, and you could use a hand to keep up with it all.

Consider Hootsuite your social media HUB. This is true for content, but also for posting your own original work. Hootsuite lets you post directly from its dashboard, but you can also schedule your posts so you don’t have to be glued to a screen all the time. While you’re out enjoying life, you can tell Hootsuite to keep your pages freshly supplied with content.

One of its more recent additions is a widget called Hootlet. This will help you make a post on the fly with the right account, a shortened URL, and it can even keep track of character count for Twitter. It’s a great way to be able to stay on the page you’re reading while getting it ready for sharing.

There are many wonderful features Hootsuite has to offer in both free and premium versions. You’ll wonder how you managed without it!

What do you think of Hootsuite? Comment below!

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Is Hootsuite Right For My Business?

16Jul

For many of you marketing your businesses on social media, you know there are many other tools you can utilize to effectively keep on top of your daily social media marketing commitments.

Third-party tools are available for free, or a small charge, and can help you do everything from schedule posts to find influential people to connect and engage with.

Hootsuite is one such tool and can be an asset to your social media marketing strategy.  But first thing, first: you need to have a social media marketing strategy in order to get the most out of Hootsuite.  My disclaimer here is that before you begin using third-party tools, you have a clear idea of the capabilities of the social media sites (Facebook, LinkedIn, Twitter, Google+) you want to use for marketing purposes and what sorts of activities are going to make up your overall strategy.

Having these elements clearly presented will allow you to not only look at Hootsuite more analytically, but it will also help you get the hang of it quickly.

Here are some reasons why Hootsuite could be good for your marketing strategy…..does this sound like you?:

  • “It is impossible to keep up with posting daily updates to our social media profiles!”  This is definitely one of the areas where Hootsuite excels as you are able to schedule your posts to go out on your chosen social media networks whenever you want.  It allows you to do both the date and time, allowing you with lots of flexibility.  I am not saying that social media marketing all comes down to scheduling posts to go out via Hootsuite and waiting for the wonderful results to roll in.  Scheduling posts helps you stay consistent when you have to travel, have a busy week ahead, lost a member of staff, or even if you are just starting out and need to use a bulk of your time researching your new social networks.  Scheduling really can be a help at these times.
  • “My company has 4 social media accounts, how can I keep up with that?”  You are able to add multiple social networks to Hootsuite and manage your accounts from one place.  While it doesn’t take the place of on-site visits and daily check-ins with your audience, it is wonderful to be able to post and see the news feeds for each of your networks added.
  • “I have no idea how many people are clicking my links!”  There is a reporting area on Hootsuite which will track links from the accounts you specify.  Then a report will be generated and emailed to you showing how many total clicks your links received as well as which links were clicked.  Of course, it will only track the links that you schedule through Hootsuite, but still it is handy to check and track the effectiveness of your campaign!
  • “I want to share things instantly or I’ll forget to do it later!”   There is a wonderful plugin for Hootsuite called Hootlet.  Once installed into your internet browser bar, when you are reading a story online that you want to share with your audience, you simply click the Hootlet button and a popup window will appear with the link shortened and a title.  Just customize this as needed and share instantly….or schedule it to go out later.  Another great way to share your knowledge in real time.
  • “I want to get my email blasts in front of more people!” Currently there are free plugins that Hootsuite provides supporting Mail Chimp and Constant Contact that enable you to share your email blasts with your social networks by a click of the button.  A great way to get that email blast to go the extra mile and increase your exposure by the size of your network reach.  This is one of the lesser important functions, but there are many other plugins that you will want to explore that can support other areas of your online marketing plan.

While Hootsuite has many wonderful features, there is no tool out there that does everything.  Hootsuite is best utilized as a tool in your social media toolbox.  Using Hootsuite does not mean that you will never have to log into Facebook, LinkedIn, Twitter and Google+ to interact with your audience, answer questions, post discussions and build your network.  Social media marketing is not down to one solution, but having good solid tools in your toolbox makes it all the more simpler!

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